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M62 Digital Advertising Screens/ Towers

Liverpool City Council

This public procurement record has 2 releases in its history.

TenderCancellation

23 Dec 2025 at 13:07

UK12 - Procurement Termination Notice
Tender

30 May 2025 at 16:36

UK4 - Tender Notice
Summary of the contracting process

The public procurement process initiated by Liverpool City Council focuses on the management and operation of digital advertising towers located at the M62 entrance to Liverpool. The procurement, under the project title "M62 Digital Advertising Screens/ Towers," falls within the services industry category, specifically advertising services, and is located in the UKD72 region of the United Kingdom. This process reached completion status, with significant planning phases occurring in 2025. Despite the initial planning and tendering stages, including a tender notice published on 30 May 2025, the procurement was ultimately cancelled on 23 December 2025. The project involved an open procedure procurement method, divided into two lots, though only one contract was intended to be awarded through either of the options. Key planned dates included a tender period ending 30 June 2025 and a potential contract start date on 30 November 2025, extending for ten years.

This tender provided business opportunities for established media owners or service providers specialising in digital advertising management. Businesses with expertise in maintaining and operating digital screens, along with capabilities in upgrading electronic advertising infrastructure, were well-positioned to compete. The contract offered two funding options—one funded by the media owner and the other requiring initial costs to be covered by Liverpool City Council. Companies with strong economic and technical credentials, along with a keen understanding of advertising services, could leverage this procurement opportunity to secure a strategic location for digital media presence, potentially enhancing their business growth through increased visibility and operational scope in a major city.

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Notice Information

Notice Title

M62 Digital Advertising Screens/ Towers

Notice Description

Liverpool City Council is seeking an established media owner partner or partners to successfully manage a commercial digital outdoor advertising, gateway location in this distinctive global city. The pair of digital advertising towers adjacent to the slip road off of the M62 entering Liverpool by Bowring Park has two funding and bidding options that bidders may bid for one or the other or both options. This opportunity has been divided into two separate lots. However, only one (1) contract will be awarded under this process, and it will be awarded via one of the two lots only.

Lot Information

Option A - Media Owner Capex Funded

To commercially sell the advertising on the digital displays to fund a commercial annual rent to the landlord, Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And; To make necessary upgrades and maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park. The upgrades, maintenance and operation to be funded by the media owner.

Option B - Landlord Capex Funded

To commercially sell the advertising on the digital displays on a sales agent basis to fund a commercial annual revenue to Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And; To make necessary upgrades, maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park. The upgrade, maintenance and operation to be initially funded by the media owner and upon successful, satisfactory completion of the upgrades/ refurbishment and transparent presentation of final cost accounting the cost of this upgrade/ refurbishment to be refunded by Liverpool City Council.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-051ca3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085833-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK12 - Procurement Termination Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£11,500,000 £10M-£100M
Lots Value
£11,500,000 £10M-£100M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Dec 20258 months ago
Submission Deadline
30 Jun 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Nov 2025 - 29 Nov 2035 Over 5 years
Recurrence
2035-05-30

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Cancelled
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Liverpool City Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD72 Liverpool
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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