Cymru Wales Brand - Nation Marketing

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                "description": "An online event will be held by the buying organisation on 02/09/2025. This event will provide further information on the requirements and procurement process. To register your interest and be sent an invite please email: enquiries.wales@gov.wales",
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    "parties": [
        {
            "id": "GB-PPON-PQYQ-3841-BHTP",
            "name": "Llywodraeth Cymru / Welsh Government",
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                "id": "PQYQ-3841-BHTP"
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                "streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services",
                "locality": "Cardiff",
                "postalCode": "CF10 3NQ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL22"
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            "contactPoint": {
                "email": "Craig.Goodwin@gov.wales",
                "name": "Neil Thomas"
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                        "id": "GB-WLS",
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            "id": "2023/54",
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            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
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        "title": "Cymru Wales Brand - Nation Marketing",
        "description": "The Cymru Wales brand launched in 2016 delivers Welsh Government actions through our nation identity for the country, bringing together key pillars of marketing for nation awareness, tourism, trade and invest, creative industries, food and drink and studying in Wales under a unified brand identity. The brand has championed the Tim Cymru delivery approach where wider Welsh partner organisations are integrated into the nation delivery to maximise our impact globally. The Cymru Wales brand is the bedrock of Welsh Government's international marketing programme having won multiple global awards, the support of organisations across Wales and generated multi millions for the Welsh economy. Promoting Wales to the world, across all sectors and markets, as a creative, contemporary and high-quality country, proud of who we are and evolving for the future, working with business and organisations across Wales and internationally. The Cymru Wales brand's success is built on world class creative ideas and making them a reality, showcasing Wales on an international stage in new and exciting ways. It isn't all about landscapes and heritage, we are a thriving nation of talent that can be seen from our high-quality TV, Film and Gaming productions through to innovation in the worlds of compound semiconductors and renewables. Cymru Wales delivery is the responsibility of the Marketing team of the Welsh Government, responsible for building Wales' profile and performance as a destination. Our in-house team strive to be innovative, collaborative, and creative and is looking to work with the very best talent from Wales and beyond, to build Wales' profile and performance as a place to visit, work, study, invest - and more - over the duration of the contract. We are looking to appoint outstanding suppliers to provide us with support in the following areas: * Lot 1 - Brand, Campaign Creative Delivery (1 supplier) * Lot 2 - Brand Media Production (4 suppliers) * Lot 3 - Cymru Wales Digital Delivery (1 supplier) These services will be supported by existing contract arrangements that include the following services: * Cymru Wales brand websites * Marketing data, research and insights It is intended that KPIs will be collected as follows: 1. Timely submission of specific campaign performance Indicators 2. Quality of Goods/Services Delivered (Quality Performance KPI) 3. Timely Submission of Social Value reporting",
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                "description": "Lot 3 requires expertise in digital delivery, acting as a strategic checkpoint for monitoring and enhancing digital performance across all Cymru Wales brand activity. This includes planning, purchasing, and optimising digital media campaigns to ensure maximum reach and impact. Lot 3 also offers expert guidance on emerging digital channels, tools, and opportunities, helping the Cymru Wales brand stay ahead in a fast-changing landscape. Working closely with Lot 1 and Lot 2, as well as in-house teams, Lot 3 ensures that digital execution is aligned with creative direction and production quality, driving consistent and effective brand presence across all platforms. Full details in specification.",
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            "features": "Tender Stage 1 will include completion of a qualification, technical, social value and commercial response Those suppliers invited to Tender Stage 2 will participate in an additional presentation stage. Full details can be found in the ITT."
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        "submissionMethodDetails": "https://etenderwales.bravosolution.co.uk- The authority is using eTenderwales to carry out this procurement process. The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.The User who performs the Registration becomes the Super User for the Organisation. On registering on the Platform the Super User will select a Username and will receive a password.The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.In order to log-in to the Platform please enter your Username and Password.If you forget your Password then visit the homepage and click \"Forgot your password?\" Registration should only be performed once for each Organisation.If you think that someone in your Organisation may have already registered on this Platform then you must not register again.Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).If your Organisation is already registered on the Platform then you must not make any additional registration. ITT responses must be uploaded to the BravoSolution portal by the deadline as instructed in the ITT. How To Find The ITT:- Once logged in you must click on 'PQQs/ITT's Open to all Suppliers'The e-tender references for this contract are: project_62003, itt_122864. Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the 'Express an Interest button'. This will move the PQQ/ITT from the 'Open to all Suppliers' area to the 'My PQQ/ITT's' on the home page. You will then see the full details of the Tender in the qualification and technical envelopes along with any relevant documents in the 'Attachments' area.Should you have any questions on the Tender, please use the 'Messages' area to contact the buyer directly - Please do not contact the named person at the top of this notice.",
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