Notice Information
Notice Title
Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing
Notice Description
The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: * delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International * raising the profile and enhancing the reputation of the University through institutional positioning and research impact * promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace * generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives * Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.
Lot Information
Lot 1
Renewal: Initial term 3 years followed by one possible extension of 2 further years
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-051e4f
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/025017-2025
- Current Stage
- Planning
- All Stages
- Planning
Procurement Classification
- Notice Type
- UK3 - Planned Procurement Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £10,416,667 £10M-£100M
- Lots Value
- £10,416,667 £10M-£100M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 22 May 20259 months ago
- Submission Deadline
- 31 Aug 2025Expired
- Future Notice Date
- 31 Jul 2025Expired
- Award Date
- Not specified
- Contract Period
- 31 Mar 2026 - 31 Mar 2029 3-4 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Planned
- Lots Status
- Planned
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- SHEFFIELD HALLAM UNIVERSITY
- Contact Name
- Not specified
- Contact Email
- strategicprocurement@shu.ac.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- SHEFFIELD
- Postcode
- S1 1WB
- Post Town
- Sheffield
- Country
- England
-
- Major Region (ITL 1)
- TLE Yorkshire and The Humber
- Basic Region (ITL 2)
- TLE3 South Yorkshire
- Small Region (ITL 3)
- TLE32 Sheffield
- Delivery Location
- TLE32 Sheffield
-
- Local Authority
- Sheffield
- Electoral Ward
- City
- Westminster Constituency
- Sheffield Central
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/025017-2025
22nd May 2025 - Planned procurement notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-051e4f-2025-05-22T14:43:41+01:00",
"date": "2025-05-22T14:43:41+01:00",
"ocid": "ocds-h6vhtk-051e4f",
"initiationType": "tender",
"planning": {
"documents": [
{
"id": "025017-2025",
"documentType": "plannedProcurementNotice",
"noticeType": "UK3",
"description": "Planned procurement notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/025017-2025",
"datePublished": "2025-05-22T14:43:41+01:00",
"format": "text/html"
}
]
},
"parties": [
{
"id": "GB-UKPRN-10005790",
"name": "Sheffield Hallam University",
"identifier": {
"scheme": "GB-UKPRN",
"id": "10005790"
},
"additionalIdentifiers": [
{
"scheme": "GB-PPON",
"id": "PVMW-4512-JZYY"
}
],
"address": {
"streetAddress": "City Campus",
"locality": "Sheffield",
"postalCode": "S1 1WB",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKE32"
},
"contactPoint": {
"email": "strategicprocurement@shu.ac.uk"
},
"roles": [
"buyer"
],
"details": {
"url": "http://www.shu.ac.uk",
"classifications": [
{
"scheme": "UK_CA_TYPE",
"id": "publicAuthoritySubCentralGovernment",
"description": "Public authority - sub-central government"
}
]
}
}
],
"buyer": {
"id": "GB-UKPRN-10005790",
"name": "Sheffield Hallam University"
},
"tender": {
"id": "2425-02-RCM-LJ",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing",
"description": "The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: * delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International * raising the profile and enhancing the reputation of the University through institutional positioning and research impact * promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace * generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives * Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.",
"status": "planned",
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKE32",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "1"
}
],
"value": {
"amountGross": 12500000,
"amount": 10416667,
"currency": "GBP"
},
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"mainProcurementCategory": "services",
"aboveThreshold": true,
"submissionMethodDetails": "Tender docs will be available via Sheffield Hallam University's In-Tend site https://in-tendhost.co.uk/sheffieldhallamuniversity Tenderers will need to be registered on this site in order to view documents and submit bids",
"submissionTerms": {
"electronicSubmissionPolicy": "allowed",
"languages": [
"en"
]
},
"tenderPeriod": {
"endDate": "2025-08-31T12:00:00+01:00"
},
"awardPeriod": {
"endDate": "2026-01-03T23:59:59Z"
},
"lots": [
{
"id": "1",
"status": "planned",
"value": {
"amountGross": 12500000,
"amount": 10416667,
"currency": "GBP"
},
"contractPeriod": {
"startDate": "2026-04-01T00:00:00+01:00",
"endDate": "2029-03-31T23:59:59+01:00",
"maxExtentDate": "2031-03-31T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "Initial term 3 years followed by one possible extension of 2 further years"
}
}
],
"communication": {
"futureNoticeDate": "2025-07-31T23:59:59+01:00"
}
},
"language": "en"
}