Award

Salesforce customer document and email templates software

OFCOM

This public procurement record has 3 releases in its history.

Award

03 Jul 2025 at 10:33

Award

16 Jun 2025 at 10:13

Award

28 May 2025 at 13:19

Summary of the contracting process

The recent procurement process undertaken by Ofcom, a sub-central public authority in the United Kingdom, involves the direct award of a contract for "Salesforce customer document and email templates software". This procurement relates to the software package and information systems industry category. The buyer, Ofcom, is based in London, and the award was concluded on 30th June 2025. The contract, which commenced on 1st July 2025, is scheduled to run until 30th June 2028. It was awarded to AppExtremes, LLC, trading as Conga, a large supplier based in the United States. The procurement was conducted through a direct method, justified by the technical integration of Conga’s software within Ofcom’s existing systems, rendering alternative solutions impractical and cost-ineffective.

The contract opens up substantial opportunities for businesses specialising in software development, particularly those with expertise in Salesforce management and integration within large-scale organisations. Although the direct award limits competition in this instance, similar expertise is increasingly crucial in public sector procurement, providing valuable potential for software development firms capable of delivering bespoke document and email template solutions. Businesses that can demonstrate technical specialisation and innovation compatible with large CRM platforms like Salesforce stand a significant opportunity for future collaborations or tenders within the public sector.

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Notice Title

Salesforce customer document and email templates software

Notice Description

Customer document and email templates software for Salesforce and Clousense

Procurement Information

Ofcom intend to enter into a three-year agreement with Conga on a single source basis in accordance with paragraph 6 of Schedule 5 to the Procurement Act 2023 as competition is absent for technical reasons to deliver Salesforce customer document and email template software (the "Software"). Conga's software application is heavily embedded and integrated within Ofcom's main customer relationship management (CRM) platform, Salesforce. The CRM platform allows Ofcom to manage our stakeholder engagement, manage all complaints that come into Ofcom on Broadcast Standards, Telecoms, Video on Demand and Online safety from the general public. The customer document management software is also embedded within a third-party package, Cloudsense used by licensees. Conga provides document generation for the whole of Ofcom Salesforce Platform across hundreds of automated process and functional areas within the platform. It also currently provisions77 different document templates and 44 email templates across multiple core capability areas. Moving to a new solution for the Software would require updates to system logic, system automated workflow and processes, data mapping and template design and configuration across all impacted solution areas within the Salesforce Platform. This would require an extensive amount of rework of all corresponding and licence document templates to be made to enable them to be delivered using an alternative solution. The cost and time taken to undertake a change in software would not offer value for money and would far exceed the cost of continuing with the existing software, which is working effectively. For these reasons, Ofcom also considers that paragraph 7 of Schedule 5 of the Procurement Act 2023 applies.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-052802
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/037049-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£322,475 £100K-£500K
Contracts Value
£322,475 £100K-£500K

Notice Dates

Publication Date
3 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 May 20259 months ago
Contract Period
30 Jun 2025 - 30 Jun 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Not specified
Contact Email
procurementnotice@ofcom.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified

Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

APPEXTREMES, LLC DBA CONGA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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