Planning

National media campaign to attract Chairs & NED's

NHS ENGLAND

This public procurement record has 1 release in its history.

Planning

05 Jun 2025 at 08:36

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

NHS England is initiating a new procurement process for a national media campaign aimed at attracting Chairs and Non-Executive Directors (NEDs). This planning stage seeks to engage potential suppliers through a Request for Information, with responses due by 19 June 2025. The procurement is categorised under business and management consultancy services, with the ultimate goal of refreshing the talent pipeline due to the impending conclusion of many current office terms. Located in London, NHS England operates within the public authority sector of central government. The procurement process is valued at £120,000, with the service contract planned to commence on 28 July 2025 and potentially extending to 30 June 2026.

This procurement offers lucrative opportunities for media and recruitment agencies equipped to manage extensive and impactful campaigns. Businesses that specialise in public sector recruitment, media consultancy, and possess experience in engaging large or complex organisations could benefit significantly from this tender. As NHS England is looking for innovative ways to attract experienced individuals for pivotal roles, agencies with a robust track record in strategic campaign management are ideally positioned to compete in this process and aid in enhancing the NHS leadership diversity and capability. The clear focus on attracting first-time NHS non-executive directors makes it an attractive proposition for agencies skilled in creating tailored and effective outreach strategies for diverse professional backgrounds.

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Notice Information

Notice Title

National media campaign to attract Chairs & NED's

Notice Description

NHS England would like to engage with potential suppliers via a Request for Information (RFI) document to understand the capacity and capability of the market. Currently we have a large number of Chairs and NEDs coming to the end of their terms of office, alongside others stepping down. We have also experienced difficulty in recruiting to these roles and we need to refresh our talent pipeline to help with future recruitment in this area. There is a general sentiment that Chair and NED roles have changed over recent years, the introduction of ICBs, increased complexity of the system and an increase in the numbers of shared leadership and group arrangements are often cited as factors. The role of the non-executive director within the NHS is incredibly important. That is why we are prioritising a national media attraction campaign to develop our talent pipeline by inviting suitable candidates to express interest in becoming a first-time NHS non-executive director. We therefore wish to engage an external media or recruitment agency to plan, create and deliver a campaign to attract 300 first time NHS non-executive directors, typically experienced individuals from a wide range of professional backgrounds who often have experience in leading or managing large or complex organisations. To review and respond to the RFI document please go to the following link https://health-family.force.com/s/Welcome Reference C366727

Planning Information

We are looking for suppliers to complete the Request for Information document

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054333
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030092-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79410000 - Business and management consultancy services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Jun 20258 months ago
Submission Deadline
Not specified
Future Notice Date
1 Jul 2025Expired
Award Date
Not specified
Contract Period
27 Jul 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS ENGLAND
Contact Name
Not specified
Contact Email
janice.brodie@nhs.net
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 8UG
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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