Award

Managed Service Provider For Roundabout Advertising Via The ESPO Framework - Advertising Solutions (3A-20)

SUNDERLAND CITY COUNCIL

This public procurement record has 1 release in its history.

Award

05 Jun 2025 at 13:24

Summary of the contracting process

The contract process involves Sunderland City Council, acting as the buying organisation, for a managed service provider to execute roundabout advertising within the boundaries of Sunderland, through the ESPO Framework for Advertising Solutions (3A-20). The procurement is in the 'Award' stage, having been classified under the 'Advertising and marketing services' industry category, with a focus on service provision. The procurement method used was a limited procedure, without prior publication of a call for competition, and has been awarded to CP Media Limited. This contract, valued at £160,000, was signed on 15th June 2023, with no options available, and covers the ongoing management and monitoring of advertising contracts on local roundabouts.

This tender presents significant opportunities for businesses specialising in advertising and marketing services, particularly those adept at managing outdoor advertising spaces. The contract caters to larger firms, as indicated by the supplier scale in the procurement documentation, which suggests that businesses with robust capacity to handle regional promotional campaigns would be well-suited to compete. Furthermore, participation in an ESPO Framework agreement could enhance a company's portfolio by establishing long-term public sector partnerships, increasing visibility, and securing sustainable streams of revenue. The managed service approach allows companies to showcase their expertise in strategic advertisement placement and contract management within a defined geographical location.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Managed Service Provider For Roundabout Advertising Via The ESPO Framework - Advertising Solutions (3A-20)

Notice Description

Provision, erection and maintenance of advertising signs on specifically named roundabouts in Sunderland (Via The ESPO Framework - Advertising Solutions (3A-20)) Lot 6 - Management of Advertising Space and as stated below: An officer will be nominated by the Customer to assist the Service Provider. Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.

Lot Information

Lot 1

The management of advertising space for Roundabout Advertising via a Call Off from the ESPO Framework Agreement - Advertising Solutions (reference 3A_20) - Lot 6 - Management of Advertising Space: Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.

Procurement Information

Provision of a Managed Service Provider For Roundabout Advertising for the provision, erection and maintenance of advertising signs on specifically named roundabouts in Sunderland and as described in Appendix B - ESPO Framework Call Off from the ESPO Framework Agreement - Advertising Solutions (reference 3A_20) - Lot 6 - Management of Advertising Space. An officer will be nominated by the Customer to assist the Service Provider. Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0543b5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030282-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£160,000 £100K-£500K

Notice Dates

Publication Date
5 Jun 20258 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Jun 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SUNDERLAND CITY COUNCIL
Contact Name
Issy Langley
Contact Email
issy.langley@sunderland.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
SUNDERLAND
Postcode
SR1 3AA
Post Town
Sunderland
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC44 Sunderland
Delivery Location
TLC23 Sunderland

Local Authority
Sunderland
Electoral Ward
Millfield
Westminster Constituency
Sunderland Central

Supplier Information

Number of Suppliers
1
Supplier Name

CP MEDIA

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0543b5-2025-06-05T14:24:40+01:00",
    "date": "2025-06-05T14:24:40+01:00",
    "ocid": "ocds-h6vhtk-0543b5",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-0543b5",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Managed Service Provider For Roundabout Advertising Via The ESPO Framework - Advertising Solutions (3A-20)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Provision, erection and maintenance of advertising signs on specifically named roundabouts in Sunderland (Via The ESPO Framework - Advertising Solutions (3A-20)) Lot 6 - Management of Advertising Space and as stated below: An officer will be nominated by the Customer to assist the Service Provider. Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.",
        "lots": [
            {
                "id": "1",
                "description": "The management of advertising space for Roundabout Advertising via a Call Off from the ESPO Framework Agreement - Advertising Solutions (reference 3A_20) - Lot 6 - Management of Advertising Space: Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKC23"
                    }
                ],
                "deliveryLocation": {
                    "description": "Boundaries of the City of Sunderland"
                },
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_OUTSIDE_SCOPE",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "Provision of a Managed Service Provider For Roundabout Advertising for the provision, erection and maintenance of advertising signs on specifically named roundabouts in Sunderland and as described in Appendix B - ESPO Framework Call Off from the ESPO Framework Agreement - Advertising Solutions (reference 3A_20) - Lot 6 - Management of Advertising Space. An officer will be nominated by the Customer to assist the Service Provider. Requirements for roundabout advertising within Sunderland are separated into two phases: * Phase 1: Appraisal, identification and development of schemes, including market evaluation to ensure maximum return on investment; and * Phase 2: On-going monitoring and management of all roundabout advertising contracts within the Customer's portfolio."
    },
    "awards": [
        {
            "id": "030282-2025-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-7462517",
                    "name": "CP Media Limited"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-150362",
            "name": "Sunderland City Council",
            "identifier": {
                "legalName": "Sunderland City Council",
                "noIdentifierRationale": "notOnAnyRegister"
            },
            "address": {
                "streetAddress": "City Hall, Plater Way",
                "locality": "Sunderland",
                "region": "UKC23",
                "postalCode": "SR13AA",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Issy Langley",
                "email": "issy.langley@sunderland.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.sunderland.gov.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "REGIONAL_AUTHORITY",
                        "description": "Regional or local authority"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "01",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-7462517",
            "name": "CP Media Limited",
            "identifier": {
                "legalName": "CP Media Limited",
                "id": "7462517",
                "scheme": "GB-COH"
            },
            "address": {
                "locality": "Halifax",
                "region": "UKE4",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-75735",
            "name": "Council of the City of Sunderland",
            "identifier": {
                "legalName": "Council of the City of Sunderland"
            },
            "address": {
                "streetAddress": "City Hall",
                "locality": "Sunderland",
                "postalCode": "SR1 3AD",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ],
            "details": {
                "url": "https://www.sunderland.gov.uk"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-150362",
        "name": "Sunderland City Council"
    },
    "contracts": [
        {
            "id": "030282-2025-1",
            "awardID": "030282-2025-1",
            "status": "active",
            "value": {
                "amount": 160000,
                "currency": "GBP"
            },
            "dateSigned": "2023-06-15T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}