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Search Engine Optimisation Services (SEO)

VisitScotland

This public procurement record has 2 releases in its history.

Award

09 Oct 2025 at 16:18

Award Notice
Tender

11 Jun 2025 at 14:58

Tender Notice
Summary of the contracting process

The contracting process for Search Engine Optimisation (SEO) Services commissioned by VisitScotland has reached the award stage, with the contract now being signed on 1 October 2025. This procurement, initiated under an open procedure, focused on IT services such as consulting, software development, and Internet support, specifically targeting SEO for the VisitScotland website. Located in Edinburgh, the procurement process concluded with Big Wednesday being awarded the contract. The key contract, with a value of £370,908, commenced following the identification of suppliers through a competitive bidding process that attracted a total of 16 bids.

This tender represents a significant opportunity for businesses specialising in SEO and IT services to expand their portfolios, particularly those capable of delivering high-quality, competitive services in the digital space. SMEs, in particular, might find this contract appealing as it supports industry growth through comprehensive SEO strategies tailored to online presence enhancement. Companies with expertise in data analysis, technical SEO, keyword monitoring, and content creation could particularly leverage such contracts to establish a robust presence within the public sector market, benefiting from potential future engagements through renewable contract terms.

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Notice Information

Notice Title

Search Engine Optimisation Services (SEO)

Notice Description

Search Engine Optimisation services for VisitScotland

Lot Information

Lot 1

The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Options: Due to the optional two one-year extensions - see II.2.7

Renewal: Two 12-months extensions

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0546d0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/063872-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

72212220 - Internet and intranet software development services

72212221 - Internet browsing software development services

72421000 - Internet or intranet client application development services

Notice Value(s)

Tender Value
£420,000 £100K-£500K
Lots Value
£420,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£370,908 £100K-£500K

Notice Dates

Publication Date
9 Oct 202510 months ago
Submission Deadline
11 Jul 2025Expired
Future Notice Date
Not specified
Award Date
1 Oct 202511 months ago
Contract Period
Not specified - Not specified
Recurrence
February 2028

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitScotland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

Big Wednesday

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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