Search Engine Optimisation Services (SEO)

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0546d0-2025-10-09T16:18:24+01:00",
    "date": "2025-10-09T16:18:24+01:00",
    "ocid": "ocds-h6vhtk-0546d0",
    "description": "Question 2A.17 - Form of Participation (Notably as part of a group, consortium, joint venture or similar) Any contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation. Question 2D.1.2 - If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will be requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract. (SC Ref:812714)",
    "initiationType": "tender",
    "tender": {
        "id": "VSEH24013",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Search Engine Optimisation Services (SEO)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "72000000",
            "description": "IT services: consulting, software development, Internet and support"
        },
        "mainProcurementCategory": "services",
        "description": "Search Engine Optimisation services for VisitScotland",
        "value": {
            "amount": 420000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Data Analysis & Insights",
                            "type": "quality",
                            "description": "20"
                        },
                        {
                            "name": "Technical Search Engine Optimisation",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Digital Outreach",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Key Word Research and Monitoring",
                            "type": "quality",
                            "description": "15"
                        },
                        {
                            "name": "Content Optimisation",
                            "type": "quality",
                            "description": "5"
                        },
                        {
                            "type": "price",
                            "description": "40"
                        }
                    ]
                },
                "value": {
                    "amount": 420000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 360
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Two 12-months extensions"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "Due to the optional two one-year extensions - see II.2.7"
                },
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72212220",
                        "description": "Internet and intranet software development services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72212221",
                        "description": "Internet browsing software development services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72421000",
                        "description": "Internet or intranet client application development services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM"
                    },
                    {
                        "region": "UKM"
                    }
                ],
                "deliveryLocation": {
                    "description": "Edinburgh"
                },
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "http://www.publiccontractsscotland.gov.uk",
        "communication": {
            "atypicalToolUrl": "http://www.publiccontractsscotland.gov.uk"
        },
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "economic",
                    "description": "VS may seek a Parent Company Guarantee if available. - VS may carry out independent Financial Credit checks on your organisation. The checks undertaken shall provide VS with information on your organisation's risk rating. It shall be at VS discretion whether we deem the risk to be unacceptable and therefore may exclude your organisation from being taken any further in the Procurement process. VS also reserve the right to request further information, if no information can be found within the Credit rating system, or the information is incomplete. - SPD Question 4B.5.1 - It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commence of any subsequently awarded contract, the types and levels of insurance indicated below: Employer's (Compulsory) Liability Insurance in accordance with any legal obligation for the time being in force = 5,000,000(GBP) Public Liability Insurance = 2,000,000(GBP) for any one incident and unlimited in total - Please add details of any other relevant insurance policies you may have, along with the level of cover held.",
                    "appliesTo": [
                        "supplier"
                    ]
                },
                {
                    "type": "technical",
                    "description": "SPD Question 4C.1.2 - Bidders will be required to provide examples that demonstrate that they have the relevant experience to deliver the services/supplies. - Bidders are required to provide 2 recent case studies detailing their experience over the last 3 years of providing SEO services of similar scale and value. Case studies should (where possible) also include client name/telephone/ e -mail address information, dates and contract values. VS will have discretion to choose from the list, and thereafter obtain at least two references from the bidder's client base. - Bidders must demonstrate they have relevant experience of delivering a SEO similar to our requirements.",
                    "appliesTo": [
                        "supplier"
                    ]
                }
            ]
        },
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2025-07-11T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 180
            }
        },
        "awardPeriod": {
            "startDate": "2025-07-11T12:00:00+01:00"
        },
        "bidOpening": {
            "date": "2025-07-11T12:00:00+01:00"
        },
        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicPayment": true
        },
        "recurrence": {
            "description": "February 2028"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-101342",
            "name": "VisitScotland",
            "identifier": {
                "legalName": "VisitScotland"
            },
            "address": {
                "streetAddress": "Waverley Court, 4 East Market Street",
                "locality": "Edinburgh",
                "region": "UK",
                "postalCode": "EH8 8BG",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1314722222",
                "email": "augustine.toppo@visitscotland.com",
                "url": "http://www.publiccontractsscotland.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.visitscotland.org",
                "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Marketing/Tourism"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-151015",
            "name": "Sheriff Court (Edinburgh)",
            "identifier": {
                "legalName": "Sheriff Court (Edinburgh)"
            },
            "address": {
                "streetAddress": "27 Chambers Street",
                "locality": "Edinburgh",
                "postalCode": "EH1 1LB",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-163500",
            "name": "Big Wednesday",
            "identifier": {
                "legalName": "Big Wednesday"
            },
            "address": {
                "streetAddress": "1 Lochrin Square, 92-94 Fountainbridge",
                "locality": "Edinburgh",
                "region": "UK",
                "postalCode": "EH3 9QA",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 7800858887"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-101342",
        "name": "VisitScotland"
    },
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000801031"
        }
    ],
    "language": "en",
    "awards": [
        {
            "id": "063872-2025-VSEH24013-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-163500",
                    "name": "Big Wednesday"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "063872-2025-VSEH24013-1",
            "awardID": "063872-2025-VSEH24013-1",
            "status": "active",
            "value": {
                "amount": 370908,
                "currency": "GBP"
            },
            "dateSigned": "2025-10-01T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 16
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 12
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 16
            }
        ]
    }
}