Digital Affiliate Marketing

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0547d4-2025-06-12T15:00:20+01:00",
    "date": "2025-06-12T15:00:20+01:00",
    "ocid": "ocds-h6vhtk-0547d4",
    "description": "A pre market engagement exercise will be undertaken for the wider digital service either by advertising on Sell2 Wales and the FTS or with framework suppliers if the latter is the agreed strategy. As this procurement commenced prior to PA23, the Authority is applying a 10 calendar standstill period before final execution of the agreement. The standstill period will conclude midnight 23rd June 2025. (WA Ref:149908)",
    "initiationType": "tender",
    "tender": {
        "id": "TFW0867.00",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Digital Affiliate Marketing",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers.",
        "lots": [
            {
                "id": "1",
                "description": "Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Total Tender Price",
                            "type": "cost",
                            "description": "100"
                        }
                    ]
                },
                "hasOptions": true,
                "options": {
                    "description": "Option to extend for a further 12 months to ensure essential business continuity and support transition to potential new partner"
                },
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL"
                    }
                ],
                "deliveryLocation": {
                    "description": "Multiple digital platforms."
                },
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_TECHNICAL",
                "description": "The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons"
            }
        ],
        "procurementMethodRationale": "TfW is in the process of planning a new procurement to deliver a wider Digital Marketing Agency Procurement. It is anticipated a notice for the new procurement will be placed in August 2025. Attempting to run a competition which could result in a change of provider, at the same time as delivering a wider procurement for a Digital Marketing Agency strategic partner would result in technical and commercial difficulty for TfW Rail Ltd and undermine the delivery of value for money and adversely impact upon business continuity and services to passengers. The current technical infrastructure is deeply embedded and more time is required to ensure the re-establish of technical links, tracking and measurements are maintained within IT systems with minimal risk to network loss and cannot be easily replicated or without considerable investment into deep linking. This interim agreement is required to ensure essential business continuity and will commence 13th June 2025 for a period of 12 months, with the option to extend for a further 12 months, if needed to support the implementation of a new provider."
    },
    "awards": [
        {
            "id": "031998-2025-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-151140",
                    "name": "N21 LIMITED"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-12368",
            "name": "Transport for Wales Rail Limited (Utility Buyer)",
            "identifier": {
                "legalName": "Transport for Wales Rail Limited (Utility Buyer)"
            },
            "address": {
                "streetAddress": "3 Llys Cadwyn, Pontypridd",
                "locality": "Rhondda Cynon Taf",
                "region": "UKL",
                "postalCode": "CF37 4TH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2920720500",
                "email": "Procurement.Help@tfwrail.wales"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.tfwrail.wales",
                "buyerProfile": "https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA80566",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-151140",
            "name": "N21 LIMITED",
            "identifier": {
                "legalName": "N21 LIMITED"
            },
            "address": {
                "streetAddress": "166 Brinkburn Street",
                "locality": "Newcastle Upon Tyne",
                "region": "UK",
                "postalCode": "NE62AR",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-111",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-12368",
        "name": "Transport for Wales Rail Limited (Utility Buyer)"
    },
    "contracts": [
        {
            "id": "031998-2025-1",
            "awardID": "031998-2025-1",
            "status": "active",
            "dateSigned": "2025-04-11T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}