Award

Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26

CYNGOR GWYNEDD

This public procurement record has 4 releases in its history.

Award

19 Aug 2025 at 19:13

TenderUpdate

17 Jun 2025 at 13:53

TenderUpdate

17 Jun 2025 at 13:50

Tender

13 Jun 2025 at 09:24

Summary of the contracting process

Cyngor Gwynedd, a sub-central government public authority based in Caernarfon, United Kingdom, has completed the procurement process for the "Cynllun Marchnata Digidol Eryri Mynyddoedd a Môr 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26." The process was initiated under the open method, specifically designed for competition below the threshold, aiming to support cultural, environmental, and business benefits in Gwynedd through digital marketing. The procurement was in the services category, focusing on advertising and marketing services. The contract period spans from 1st September 2025 to 27th March 2026, with an initial tender period ending on 7th July 2025. The awarded contract, valued at £60,000, was signed on 15th August 2025, with Alaw Cyf in Ruthin appointed as the supplier.

This tender represents significant opportunities for businesses in the marketing and tourism sectors, particularly those focusing on sustainable tourism marketing strategies. Companies with expertise in digital marketing, particularly in promoting cultural, heritage, and outdoor experiences, are well-suited to leverage such contracts for business growth. By engaging with this project, businesses can contribute to and benefit from the strategic developments in Gwynedd's and Eryri's visitor economies, enhancing local income and community well-being, evident in the expected increase of 2,500 visitors and £150,000 in additional local economic activity. Small and medium enterprises (SMEs) are particularly encouraged to participate, capitalising on the open competition structure that allows for diverse business engagement.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26

Notice Description

Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU.Nod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau'r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu'r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth PS150,000 o incwm i'r economi a chymunedau lleol.Mae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a Mor sy'n cynnwys Parc Cenedlaethol Eryri, Pen Llyn ac Arfordir Ceredigion.Enw gweithredol yr ymgyrch farchnata ddigidol fydd 'Hwyl yn Eryri a Phen Llyn' gyda'r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal.Bydd angen i'r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau'r ymgyrch a'r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. - Cyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund.The aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and PS150,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Llyn and the Cambrian Coastline.The working title of the digital marketing campaign will be known as 'Hwyl in Eryri and Pen Llyn'.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05483b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/049974-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
£60,000 Under £100K
Awards Value
Not specified
Contracts Value
£60,000 Under £100K

Notice Dates

Publication Date
19 Aug 20256 months ago
Submission Deadline
7 Jul 2025Expired
Future Notice Date
Not specified
Award Date
14 Aug 20256 months ago
Contract Period
31 Aug 2025 - 27 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CYNGOR GWYNEDD
Contact Name
Steven Jones
Contact Email
stevenvjones@gwynedd.llyw.cymru
Contact Phone
+441286679217

Buyer Location

Locality
CAERNARFON
Postcode
LL55 1SH
Post Town
Llandudno
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL3 North Wales
Small Region (ITL 3)
TLL32 Gwynedd
Delivery Location
TLL Wales

Local Authority
Gwynedd
Electoral Ward
Canol Tref Caernarfon
Westminster Constituency
Dwyfor Meirionnydd

Supplier Information

Number of Suppliers
1
Supplier Name

ALAW CYF

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05483b-2025-08-19T20:13:28+01:00",
    "date": "2025-08-19T20:13:28+01:00",
    "ocid": "ocds-h6vhtk-05483b",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PTCX-9875-MZPQ",
            "name": "Cyngor Gwynedd",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PTCX-9875-MZPQ"
            },
            "address": {
                "streetAddress": "Swyddfeydd y Cyngor / Council Offices",
                "locality": "Caernarfon",
                "postalCode": "LL55 1SH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL12"
            },
            "contactPoint": {
                "name": "Steven Jones",
                "email": "stevenvjones@gwynedd.llyw.cymru",
                "telephone": "+441286679217"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.gwynedd.llyw.cymru",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "id": "GB-WLS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PJDW-4965-HNHH",
            "name": "Alaw Cyf",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PJDW-4965-HNHH"
            },
            "address": {
                "streetAddress": "Plas Isaf",
                "locality": "Ruthin",
                "postalCode": "LL15 1UH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL13"
            },
            "contactPoint": {
                "email": "hi@alaw.cymru"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PTCX-9875-MZPQ",
        "name": "Cyngor Gwynedd"
    },
    "tender": {
        "id": "ocds-h6vhtk-05483b",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26",
        "description": "Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU.Nod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau'r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu'r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth PS150,000 o incwm i'r economi a chymunedau lleol.Mae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a Mor sy'n cynnwys Parc Cenedlaethol Eryri, Pen Llyn ac Arfordir Ceredigion.Enw gweithredol yr ymgyrch farchnata ddigidol fydd 'Hwyl yn Eryri a Phen Llyn' gyda'r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal.Bydd angen i'r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau'r ymgyrch a'r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. - Cyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund.The aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and PS150,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Llyn and the Cambrian Coastline.The working title of the digital marketing campaign will be known as 'Hwyl in Eryri and Pen Llyn'.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79310000",
                        "description": "Market research services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 72000,
            "amount": 60000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "submissionMethodDetails": "https://www.sell2wales.gov.wales/",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "tenderPeriod": {
            "endDate": "2025-07-07T17:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2025-06-27T17:00:00+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "complete",
                "value": {
                    "amountGross": 72000,
                    "amount": 60000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Quality",
                            "numbers": [
                                {
                                    "number": 80,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "cost",
                            "name": "Cost",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2025-07-28T00:00:00+01:00",
                    "endDate": "2026-03-27T23:59:59Z"
                }
            }
        ],
        "documents": [
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "description": "Commercially Sensitive Information Document",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335594"
            },
            {
                "id": "L-2",
                "documentType": "biddingDocuments",
                "description": "Dogfen Gwybodaeth Fasnachol Sensitif",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335595"
            },
            {
                "id": "L-4",
                "documentType": "biddingDocuments",
                "description": "Telerau ac Amodau Safonol (Cyngor Gwynedd)",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335598"
            },
            {
                "id": "L-5",
                "documentType": "biddingDocuments",
                "description": "Wales Procurement Specific Questionnaire (WPSQ)",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335599"
            },
            {
                "id": "L-6",
                "documentType": "biddingDocuments",
                "description": "Holiadur Caffael Penodol Cymru (WPSQ)",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335600"
            },
            {
                "id": "L-7",
                "documentType": "biddingDocuments",
                "description": "ITT Digital Marketing Plan 'Hwyl in Eryri and Pen Llyn'",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335643"
            },
            {
                "id": "L-8",
                "documentType": "biddingDocuments",
                "description": "GID Cynllun Marchnata Digidol 'Hwyl yn Eryri a Phen Llyn'",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335646"
            },
            {
                "id": "L-9",
                "documentType": "biddingDocuments",
                "description": "GID Cynllun Marchnata Digidol 'Hwyl yn Eryri a Phen Llyn'",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335646"
            },
            {
                "id": "032157-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/032157-2025",
                "datePublished": "2025-06-13T10:24:36+01:00",
                "format": "text/html"
            },
            {
                "id": "L-3",
                "documentType": "biddingDocuments",
                "description": "Standard Terms and Conditions (Cyngor Gwynedd)",
                "url": "https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=335597"
            },
            {
                "id": "033013-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/033013-2025",
                "datePublished": "2025-06-17T14:50:41+01:00",
                "format": "text/html"
            },
            {
                "id": "033015-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/033015-2025",
                "datePublished": "2025-06-17T14:53:53+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-PPON-PJDW-4965-HNHH",
                    "name": "Alaw Cyf"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79310000",
                            "description": "Market research services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKL12",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26",
            "status": "active",
            "period": {
                "startDate": "2025-09-01T00:00:00+01:00",
                "endDate": "2026-03-27T23:59:59+00:00"
            },
            "value": {
                "amountGross": 72000,
                "amount": 60000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2025-08-15T00:00:00+01:00",
            "documents": [
                {
                    "id": "A-4417",
                    "documentType": "contractSigned",
                    "description": "Cytundeb ar gyfer Cynllun Marchnata Digidol Eryri Mynyddoedd a Mor 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26",
                    "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-4417",
                    "format": "application/pdf"
                },
                {
                    "id": "049974-2025",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/049974-2025",
                    "datePublished": "2025-08-19T20:13:28+01:00",
                    "format": "text/html"
                }
            ],
            "agreedMetrics": [
                {
                    "id": "4",
                    "title": "Cynhyrchu lleiafswm o 50,000 o ymwelwyr unigol a'r wefan",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 12
                            }
                        }
                    ]
                },
                {
                    "id": "5",
                    "title": "Cynhyrchu o leiaf 2,500 o ymweliadau dydd neu dros nos ag ardal Eryri Mynyddoedda Mor",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 12
                            }
                        }
                    ]
                },
                {
                    "id": "6",
                    "title": "Cynhyrchu o leiaf PS150,000 o wariant ychwanegol yn yr economi leol",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 12
                            }
                        }
                    ]
                }
            ]
        }
    ]
}