Award

Paid Media Services

BRITISH BUSINESS BANK

This public procurement record has 4 releases in its history.

Award

14 Nov 2025 at 14:05

Award

25 Sep 2025 at 13:05

TenderUpdate

16 Jun 2025 at 13:05

Tender

16 Jun 2025 at 11:05

Summary of the contracting process

The procurement process for Paid Media Services was conducted by the British Business Bank, a central government public authority in the United Kingdom. The process involved the delivery of media planning, buying, campaign delivery, and optimisation across the Bank's paid media channels, aimed at providing end-to-end campaign management at both national and regional levels. The procurement was carried out through an open procedure, with the contract awarded to Mediaworks UK Limited. The contract was signed on 31st October 2025, and it runs from 3rd November 2025 to 2nd November 2028, with a potential extension of one year. Located in Sheffield, the British Business Bank focused on services within the advertising campaign industry, specifically CPV code 79341400.

This tender presents valuable opportunities for businesses involved in advertising campaign services, particularly those specialising in media planning and optimisation. The British Business Bank's focus on an 'always on' approach and its emphasis on improving SME access to finance underscore the importance of innovative advertising strategies, offering growth prospects for agencies experienced in managing comprehensive media strategies. Companies that can showcase strong capability in delivering multi-channel campaigns with an understanding of both brand and product marketing will find themselves well-suited to compete in such opportunities.

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Notice Title

Paid Media Services

Notice Description

British Business Bank ('the Bank') is seeking to review and appoint an agency to deliver media planning, buying, campaign delivery and optimisation across the Bank's paid media channels, providing outcome-based, end-to-end national and regional campaign management. This also includes delivery of campaigns for its Start Up Loans programme. Historically, this was operated by a separate agency; with media buying and planning consolidated into a single agency for the Bank back in 2020. Over the past 5 years it has been managed alongside the wider Bank's paid media campaigns but still planned and bought separately. The expectation is for further consolidation so that it becomes a key aspect of an overall Bank media strategy moving forward. Over the last few years, the Banks media activity has followed an 'always on' approach to help improve knowledge and understanding of 'access to finance' amongst SME's, via the combination of supporting Brand, Content and Product. This has been part of the Marketing Engagement and Demand strategy in order to deliver against the Bank's objectives: driving sustainable growth, backing innovation, unlocking potential and building the modern green economy. In order to do this, one of our key enablers is that of Customer Centricity - placing customers at the heart of everything we do. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=992494985

Lot Information

Lot 1

Renewal: British Business Bank proposes to enter into a Contract for a period of three (3) years with an optional one (1) year extension, Maximum term being four (4) years.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05492a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074021-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£4,227,000 £1M-£10M
Lots Value
£4,227,000 £1M-£10M
Awards Value
£4,227,000 £1M-£10M
Contracts Value
£4,227,000 £1M-£10M

Notice Dates

Publication Date
14 Nov 20253 months ago
Submission Deadline
11 Jul 2025Expired
Future Notice Date
Not specified
Award Date
22 Sep 20255 months ago
Contract Period
3 Nov 2025 - 2 Nov 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BRITISH BUSINESS BANK
Contact Name
Procurement
Contact Email
procurement@british-business-bank.co.uk
Contact Phone
+441142127877

Buyer Location

Locality
SHEFFIELD
Postcode
S1 2GQ
Post Town
Sheffield
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
Not specified

Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

MEDIAWORKS

Open Contracting Data Standard (OCDS)

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