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Water Efficiency Campaign (WEC)

AFFINITY WATER LIMITED

This public procurement record has 6 releases in its history.

Award

17 Mar 2026 at 19:05

UK7 - Contract Details Notice
Award

05 Dec 2025 at 18:15

UK6 - Contract Award Notice
TenderUpdate

30 Jul 2025 at 10:36

UK4 - Tender Notice
TenderUpdate

18 Jul 2025 at 11:20

UK4 - Tender Notice
Tender

10 Jul 2025 at 16:56

UK4 - Tender Notice
Planning

20 Jun 2025 at 14:32

UK3 - Planned Procurement Notice
Summary of the contracting process

The Water Efficiency Campaign (WEC) led by Affinity Water Limited, along with other English and Welsh water companies, aims to develop a transformative approach to water conservation. The campaign is supported by Ofwat, the Water Services Regulation Authority, which facilitated a competitive procurement process for appointing the strategic delivery partner, 23red Limited. The procurement process, concluded on 17 March 2026, follows the Selective procedure under the Competitive flexible framework. The campaign spans regions throughout England and Wales, encompassing locations such as UKC, UKD, UKE, UKG, UKH, UKI, UKJ, UKK, and UKL—uniting entities from the private utility sector under the auspices of Welsh devolved regulations where applicable. Following initial planning in June 2025, the tender period ran through July 2025, with award decisions made by December 2025, culminating in contract agreement from February 2026 through March 2030.

This tender presents substantial opportunities for business growth, especially for organisations adept in delivering national-scale advertising and marketing services, focusing on behaviour change strategies. The contract involves a nationwide behavioural campaign to bolster water-saving practices, offering industrial players a chance to enhance their service capabilities beyond traditional mandates. Entities with experience and technical prowess in creating behavioural change campaigns, equipped to form strategic delivery consortia encompassing diverse marketing skills, are ideal candidates to leverage this procurement. Small and medium enterprises capable of integrating creative marketing with substantial sector-specific knowledge and stakeholder engagement stand poised to benefit by aligning with transformative public sector initiatives, driving significant strides in utility management and conservation focused operations.

How relevant is this notice?

Notice Information

Notice Title

Water Efficiency Campaign (WEC)

Notice Description

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0550fa
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024303-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
£75,000,000 £10M-£100M
Lots Value
£75,000,000 £10M-£100M
Awards Value
£75,000,000 £10M-£100M
Contracts Value
£75,000,000 £10M-£100M

Notice Dates

Publication Date
17 Mar 20265 months ago
Submission Deadline
Not specified
Future Notice Date
10 Jul 2025Expired
Award Date
1 Dec 20258 months ago
Contract Period
15 Feb 2026 - 31 Mar 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AFFINITY WATER LIMITED
Additional Buyers

ANGLIAN WATER SERVICES LIMITED

DWR CYMRU CYFYNGEDIG

HAFREN DYFRDWY CYFYNGEDIG

NORTHUMBRIAN WATER LIMITED

PORTSMOUTH WATER LIMITED

SEVERN TRENT WATER LIMITED

SOUTH EAST WATER LIMITED

SOUTH STAFFORDSHIRE WATER PLC

SOUTH WEST WATER LIMITED

SOUTHERN WATER SERVICES LIMITED

SUTTON AND EAST SURREY WATER PLC

THAMES WATER UTILITIES LIMITED

The Water Services Regulation Authority

UNITED UTILITIES WATER LIMITED

Wessex Water Services Ltd

YORKSHIRE WATER SERVICES LIMITED

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BATH
Postcode
AL10 9EZ
Postcode Area
St Albans
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH26 North and East Hertfordshire
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales
Local Authority
Welwyn Hatfield
Electoral Ward
Hatfield Villages
Westminster Constituency
Welwyn Hatfield

Supplier Information

Number of Suppliers
1
Supplier Name

23RED LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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