Notice Information
Notice Title
Water Efficiency Campaign (WEC)
Notice Description
We are pleased to announce that a successful tenderer has been identified to lead the Water Efficiency Campaign (WEC) for England and Wales, a significant milestone in the sector's long-term strategy to transform public water use. This follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra. Subject to completion of the standstill period and final contract award, the contract will cover the design and delivery of a nationwide behaviour-change campaign to help households and businesses across England and Wales use water more efficiently. Further details regarding the successful tenderer and programme timelines for the WEC will be released in due course.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-0550fa
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/080375-2025
- Current Stage
- Award
- All Stages
- Planning, Tender, Award
Procurement Classification
- Notice Type
- UK6 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Competitive flexible procedure
- Tender Suitability
- SME
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79341000 - Advertising services
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £75,000,000 £10M-£100M
- Lots Value
- £75,000,000 £10M-£100M
- Awards Value
- £75,000,000 £10M-£100M
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 5 Dec 20252 months ago
- Submission Deadline
- Not specified
- Future Notice Date
- 10 Jul 2025Expired
- Award Date
- 1 Dec 20252 months ago
- Contract Period
- 17 Dec 2025 - 31 Mar 2030 4-5 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Pending
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- AFFINITY WATER LIMITED
- Additional Buyers
ANGLIAN WATER SERVICES LIMITED
SOUTHERN WATER SERVICES LIMITED
SUTTON AND EAST SURREY WATER PLC
THAMES WATER UTILITIES LIMITED
THE WATER SERVICES REGULATION AUTHORITY
- Contact Name
- Not specified
- Contact Email
- buyingteam@yorkshirewater.co.uk, commercialapprovalsboard@uuplc.co.uk, groupprocurement@pennon-group.co.uk, laura.mcmain@nwl.co.uk, mike.rumboll@portsmouthwater.co.uk, procurement.governance@southernwater.co.uk, procurement.support.centre@thameswater.co.uk, procurement.support@seswater.co.uk, procurement@ofwat.gov.uk, procurement@south-staffs-water.co.uk, procurementsupportteam@affinitywater.co.uk, sewprocurement@southeastwater.co.uk, supplier.enquiries@ytlgroup.co.uk, supplierqueries@dwrcymru.com, suppliersupport@anglianwater.co.uk, systemsandprocessteam-pcm@severntrent.co.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- BIRMINGHAM
- Postcode
- B5 4UA
- Post Town
- Birmingham
- Country
- England
-
- Major Region (ITL 1)
- TLE Yorkshire and The Humber
- Basic Region (ITL 2)
- TLE4 West Yorkshire
- Small Region (ITL 3)
- TLE41 Bradford
- Delivery Location
- TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales
-
- Local Authority
- Bradford
- Electoral Ward
- Royds
- Westminster Constituency
- Bradford South
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/080375-2025
5th December 2025 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/044131-2025
30th July 2025 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/041232-2025
18th July 2025 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/039079-2025
10th July 2025 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/034087-2025
20th June 2025 - Planned procurement notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/Attachment/A-2903
PROC.0100 Water Efficiency Campaign (WEC) Procurement Specific Questionnaire (PSQ) -
https://www.find-tender.service.gov.uk/Notice/Attachment/A-2916
WEC Supplier Event Slides Water Efficiency Campaign Marketing Tender Event / WEC Supplier Event 10 July 2025 Slides -
-
https://www.find-tender.service.gov.uk/Notice/Attachment/A-2921
WEC Spec - Annex A Delivery Body Details -
https://www.find-tender.service.gov.uk/Notice/Attachment/A-2922
WEC Spec Annex B - Consumer Research and Insights -
https://www.find-tender.service.gov.uk/Notice/Attachment/A-2923
WEC Spec Annex C - Business Retail Market Overview -
https://www.find-tender.service.gov.uk/Notice/Attachment/A-2924
WEC Spec Annex D - Non-Household Research and Insight -
https://www.find-tender.service.gov.uk/Notice/Attachment/A-3270
IWC Final Report and WEC 21 July 2025: This letter clarifies Ofwat's ongoing role in the Water Efficiency Campaign (WEC) , in light of the Independent Water Commission's (IWC) final report. -
https://www.find-tender.service.gov.uk/Notice/Attachment/A-3432
Zip folder containing WEC Associated Tender Documents, comprising: - PROC.0100 WEC PSQ - FINAL .docx (PROC.0100 Water Efficiency Campaign (WEC) Procurement Specific Questionnaire (PSQ)) - WEC Supplier Event presentation Slides.pdf (WEC Supplier Event Slides - Water Efficiency Campaign - Marketing Tender Event / WEC Supplier Event 10 July 2025 Slides) -WEC Supplier Event Specification.pdf (WEC Specification) -250710 WEC Supplier Event Annex A Delivery Body Details .pdf (WEC Spec - Annex A Delivery Body Details) -250710 WEC Supplier Event Annex B Consumer Research and Insight.pdf (WEC Spec Annex B - Consumer Research and Insights) - 250710 WEC Supplier Event Annex C Business Retail Water Market Overview.pdf (WEC Spec Annex C - Business Retail Market Overview) - 250710 WEC Supplier Event Annex D Non-household Research and Insight.pdf (WEC Spec Annex D - Non-Household Research and Insight) - WEC Supplier Event Q and A.pdf
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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{
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},
{
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{
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"type": "economic",
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"type": "economic",
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"type": "technical",
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{
"id": "A-2923",
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{
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{
"id": "041232-2025",
"documentType": "tenderNotice",
"noticeType": "UK4",
"description": "Tender notice on Find a Tender",
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{
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{
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"noticeType": "UK4",
"description": "Tender notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/044131-2025",
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