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ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland

Department for Infrastructure

This public procurement record has 3 releases in its history.

Award

16 Sep 2025 at 15:52

UK7 - Contract Details Notice
Award

29 Aug 2025 at 10:30

UK6 - Contract Award Notice
Tender

20 Jun 2025 at 16:02

UK4 - Tender Notice
Summary of the contracting process

The Department for Infrastructure has successfully completed the procurement process for an advertising service aimed at promoting safe and sustainable travel in Northern Ireland. This contract, identified by ID 5827739, was carried out using an open procedure under UK legal requirements, and is valued at £4.4 million, with potential to extend up to £5.28 million. The procurement process covered a range of advertising services, including creative development, strategy, and campaign management, with services being delivered across various locations in Northern Ireland. The contract was awarded to Ardmore Advertising & Marketing Limited and is set to commence on 1st October 2025 for a three-year period, with possibilities for two additional 12-month extensions. Key procurement steps included the tender initiation on 20th June 2025 and completion of the awarding stage on 15th September 2025.

This tender presents substantial opportunities for growth, especially for SMEs in the advertising industry, seeking to provide comprehensive marketing services. Businesses offering creative design, digital advertising, and campaign evaluation services are well-suited to compete in similar tenders. The open procurement method allows for a more inclusive competition, encouraging a diverse range of suppliers to engage. Engagement in such government contracts not only boosts business reach but also enhances credibility and portfolio strength, particularly benefiting those with a strategic focus on public sector advertising and marketing campaigns.

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Notice Information

Notice Title

ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland

Notice Description

DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI

Lot Information

Lot 1

Renewal: It is anticipated that there will be a further two optional extensions of up to 12 months each.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055129
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/057039-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£4,400,000 £1M-£10M
Lots Value
£4,400,000 £1M-£10M
Awards Value
£4,400,000 £1M-£10M
Contracts Value
£4,400,000 £1M-£10M

Notice Dates

Publication Date
16 Sep 202511 months ago
Submission Deadline
24 Jul 2025Expired
Future Notice Date
Not specified
Award Date
28 Aug 202512 months ago
Contract Period
1 Oct 2025 - 30 Sep 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for Infrastructure
Additional Buyers

Department for Infrastructire

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BELFAST
Postcode
BT7 2JA
Postcode Area
Northern Ireland
Country
Northern Ireland
Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
TLN Northern Ireland
Local Authority
Belfast
Electoral Ward
Central
Westminster Constituency
Belfast South and Mid Down

Supplier Information

Number of Suppliers
1
Supplier Name

ARDMORE ADVERTISING & MARKETING LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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