Award

SEO and ASO Services

ORDNANCE SURVEY LIMITED

This public procurement record has 3 releases in its history.

Award

26 Jan 2026 at 10:47

Award

02 Dec 2025 at 17:21

Tender

02 Jul 2025 at 14:35

Summary of the contracting process

Ordnance Survey Limited has initiated a selective procurement process for SEO and App Store Optimisation (ASO) services, which has now progressed to the award stage. The contract, valued at up to £450,000 with a potential optional 12-month extension, was awarded to Oban Multilingual Strategy Limited and is set to commence on 13th January 2026, running until 12th January 2028. The procurement process followed a competitive flexible procedure and falls under the marketing services category, serving regions across the United Kingdom. As the National Mapping Service of Great Britain, Ordnance Survey supports infrastructure and public services, with a focus on location intelligence to benefit various sectors. The awarded contract reflects the company's strategic direction under the Department for Science, Innovation and Technology, emphasising innovation in geospatial insights.

This tender provides significant opportunities for businesses specialising in digital marketing, particularly in SEO and ASO services. It appeals most to small and medium-sized enterprises (SMEs) familiar with large-scale geospatial mapping and data management, aiming to expand their market impact. Companies with expertise in crafting and executing comprehensive digital strategies could greatly benefit from participating in such tenders. The project will enable businesses to collaborate with a renowned organisation like Ordnance Survey, increasing their visibility and experience in handling contracts that contribute to national infrastructure projects and beyond.

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Notice Title

SEO and ASO Services

Notice Description

Ordnance Survey (OS) is Great Britain's National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products. OS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions -- whether planning sustainable cities, managing climate risks, or improving connectivity -- because everything happens somewhere. As part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation. This contract has been awarded to Oban Multilingual Strategy Limited to support Ordnance Survey. Oban Multilingual Strategy Limited will deliver an SEO and ASO audit, a Multi-domain SEO and ASO strategy and then provide ongoing SEO services. The contract is for an initial two years (with an optional 12-month extension). This contract value is up to PS450,000. This amount is not guaranteed and will flex depending on the amount.

Lot Information

Lot LOT-0001

Renewal: The contract term is for 2 years, with an option for an additional 12-month extension, subject to performance

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0557c4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/006500-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£390,000 £100K-£500K
Lots Value
£390,000 £100K-£500K
Awards Value
£450,000 £100K-£500K
Contracts Value
£450,000 £100K-£500K

Notice Dates

Publication Date
26 Jan 20264 weeks ago
Submission Deadline
30 Jul 2025Expired
Future Notice Date
Not specified
Award Date
2 Dec 20252 months ago
Contract Period
13 Jan 2026 - 12 Jan 2028 1-2 years
Recurrence
2028-06-01

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ORDNANCE SURVEY LIMITED
Contact Name
Caroline Eadie
Contact Email
caroline.eadie@os.uk
Contact Phone
+442380055091

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified

Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Supplier Information

Number of Suppliers
1
Supplier Name

OBAN MULTILINGUAL STRATEGY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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