PHW-FTS-59308 DESIGN OF VISUAL ASSETS, SHORT ANIMATIONS AND VIDEO CONTENT FRAMEWORK

NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)

This public procurement record has 3 releases in its history.

Award

13 May 2026 at 09:28

Award

03 Apr 2026 at 15:27

Tender

04 Jul 2025 at 09:21

Summary of the contracting process

The NHS Wales Shared Services Partnership-Procurement Services, hosted by Velindre University NHS Trust in Cardiff, has completed the awarding of a framework for the "Design of Visual Assets, Short Animations and Video Content" under the tender ID PHW-FTS-59308. This procurement, categorized under advertising and marketing services, and graphic design support, spans multiple lots, with the initiation of the process recorded on 13th May 2026 and contract start dates of 1st May and 1st June 2026, respectively. The tender involved service provision in the UK, primarily focusing on supporting Public Health Wales with comprehensive design work to align with their communication strategies. The procurement was conducted via an open competition below the threshold, with a framework agreement that allows both direct awards for projects under £10,000 and mini-competitions for works between £10,000 and £25,000.

This framework presents significant opportunities for SMEs, particularly those specializing in design services, animation, and video content creation. With the possibility for direct awards and mini competitions, businesses can leverage their agility to secure work under the specified £10,000 threshold without competition, promoting business growth and establishing a foothold within public sector procurement. Companies well-versed in branding and digital content, particularly those with a capacity to meet specific Welsh language and accessibility standards, will find themselves well-suited to benefit from ongoing and varied projects as part of this framework. The engagement with the NHS Wales and the notable visibility across public health initiatives also provides an advantageous position for reputable suppliers aiming to expand their portfolio in the public domain.

How relevant is this notice?

Notice Title

PHW-FTS-59308 DESIGN OF VISUAL ASSETS, SHORT ANIMATIONS AND VIDEO CONTENT FRAMEWORK

Notice Description

Notification of award of a framework to onboard service providers who will facilitate Public Health Wales' requirement to create high-quality visual assets that align with their brand identity, marketing strategies, and communication goals.

Lot Information

Lot 1 - Design of Visual Assets

To create and deliver high-quality visual assets, including but not limited to PDF templates, report and document templates, branded presentation materials, logos, brochures, flyers, social media graphics, posters, banners, other promotional materials and website visuals. The deliverables must be flexible, customisable, and adhere to our brand guidelines, ensuring clear communication, accessibility, and consistency across all visual materials.

Renewal: An extension of one year is available for the contracting Trust.

Lot 2 - Short Animations and Video Content

The suppliers for Lot 2 will be responsible for the development of engaging animation and video content, which may include explainer videos, motion graphics, animated infographics, and branded video content for various platforms. Deliverables should effectively convey key messages, align with our brand identity, Welsh language and accessibility standards, and be optimised for different distribution channels, while ensuring high-quality audio and visual standards.

Renewal: A one year extension is optional for the contracting Trust.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0558d7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/043759-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79822500 - Graphic design services

79933000 - Design support services

Notice Value(s)

Tender Value
£460,000 £100K-£500K
Lots Value
£460,000 £100K-£500K
Awards Value
£150,000 £100K-£500K
Contracts Value
£150,000 £100K-£500K

Notice Dates

Publication Date
13 May 20261 months ago
Submission Deadline
29 Jul 2025Expired
Future Notice Date
Not specified
Award Date
24 Mar 20263 months ago
Contract Period
30 Apr 2026 - 30 Apr 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)
Additional Buyers

NHS WALES SHARED SERVICES PARTNERSHIP (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)

PUBLIC HEALTH WALES NHS TRUST

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 4BZ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Gabalfa
Westminster Constituency
Cardiff North

Supplier Information

Number of Suppliers
32
Supplier Names

ANIMATION EXPLAINERS

ARTFUL DOG PUBLISHING

ATEBOL

AURA DIGITAL STUDIOS

BIC INNOVATION

BLUE STAG

BOMPER STUDIO

BREAD AND BUTTER CREATIVE

BUFFOON FILM AND MEDIA

CARBON STUDIO

COWSHED

CREATIVE LOOP

DESIGNYO

FOUR COMMUNICATIONS

FRESHWATER

GOLLEY SLATER GROUP

JAMJAR PR

MARSDEN/MEE

PERAGO-WALES

PUSHED

REPLY

ROCKADOVE

SAVAGE AND GRAY DESIGN

SBW ADVERTISING

SCRIBERIA

SOUP CREATIVE

STORI CYMRU

TESSL

TLWO

TOUZIE TYKE

TROPIC STUDIO

TURBINE CREATIVE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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                "postalCode": "CF10 5FL",
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                "countryName": "United Kingdom",
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            "contactPoint": {
                "email": "richard@sbwadvertising.co.uk"
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            "id": "GB-PPON-PJMY-2674-RBWX",
            "name": "Scriberia Ltd",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PJMY-2674-RBWX"
            },
            "address": {
                "streetAddress": "16a Northdown Street",
                "locality": "London",
                "postalCode": "N1 9BG",
                "country": "GB",
                "countryName": "United Kingdom",
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            "contactPoint": {
                "email": "dan@scriberia.com"
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            "id": "GB-PPON-PPLD-5293-VCRP",
            "name": "Soup Creative",
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                "scheme": "GB-PPON",
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            "address": {
                "streetAddress": "103 Bute Street",
                "locality": "Cardiff",
                "postalCode": "CF10 5AD",
                "country": "GB",
                "countryName": "United Kingdom",
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            "contactPoint": {
                "email": "garan@soupcreative.co.uk"
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            "id": "GB-PPON-PYBN-3297-NCYD",
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                "scheme": "GB-PPON",
                "id": "PYBN-3297-NCYD"
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            "address": {
                "streetAddress": "Heol Stanllyd",
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                "postalCode": "SA14 6RB",
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                "countryName": "United Kingdom",
                "region": "UKL14"
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            "contactPoint": {
                "email": "James@stori.cymru"
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            "id": "GB-PPON-PPTB-9936-GLDH",
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                "scheme": "GB-PPON",
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            },
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                "streetAddress": "3rd Floor 86-90 Paul Street",
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                "email": "doug@tesslstudio.com"
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            "id": "GB-PPON-PVWJ-9119-TCQV",
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                "streetAddress": "22 Woodberry Down",
                "locality": "Epping Essex",
                "postalCode": "CM16 6RJ",
                "country": "GB",
                "countryName": "United Kingdom",
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            },
            "contactPoint": {
                "email": "kevin@thelittlewildones.com"
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            "roles": [
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            "id": "GB-PPON-PYTN-2831-LCMY",
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            "address": {
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                "locality": "Glasgow",
                "postalCode": "G51 2QJ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKM82"
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            "contactPoint": {
                "email": "Ewan@touzietyke.com"
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            "roles": [
                "supplier"
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            "id": "GB-PPON-PZGJ-2475-HNRN",
            "name": "Tropic Studio Ltd",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PZGJ-2475-HNRN"
            },
            "address": {
                "streetAddress": "M-S Parc Gaerwen",
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                "postalCode": "LL60 6AG",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL11"
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            "contactPoint": {
                "email": "olu@tropic.studio"
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                "scale": "sme",
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            "id": "GB-PPON-PHXH-8956-QYTJ",
            "name": "Turbine Creative",
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                "scheme": "GB-PPON",
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                "country": "GB",
                "countryName": "United Kingdom",
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            "name": "Animation Explainers",
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                "scheme": "GB-PPON",
                "id": "PDYH-1143-RWMQ"
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                "streetAddress": "Carran Dene",
                "locality": "Douglas",
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                "country": "IM",
                "countryName": "Isle of Man",
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            "roles": [
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        {
            "id": "GB-PPON-PZQL-6391-XZTT",
            "name": "Pushed Ltd",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PZQL-6391-XZTT"
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            "address": {
                "streetAddress": "43 Merafield Road",
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    "buyer": {
        "id": "GB-PPON-PXWV-6492-CGMN",
        "name": "NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)"
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        "id": "PHW-FTS-59308",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "PHW-FTS-59308 DESIGN OF VISUAL ASSETS, SHORT ANIMATIONS AND VIDEO CONTENT FRAMEWORK",
        "description": "Notification of award of a framework to onboard service providers who will facilitate Public Health Wales' requirement to create high-quality visual assets that align with their brand identity, marketing strategies, and communication goals.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79933000",
                        "description": "Design support services"
                    }
                ],
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                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
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                "id": "2",
                "additionalClassifications": [
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                        "country": "GB",
                        "countryName": "United Kingdom"
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                ],
                "relatedLot": "2"
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        ],
        "value": {
            "amountGross": 552000,
            "amount": 460000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "submissionMethodDetails": "https://etenderwales.bravosolution.co.uk. Project reference PHW-FTS-59308. ITT reference itt_118266.",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "tenderPeriod": {
            "endDate": "2025-07-29T12:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2025-07-22T12:00:00+01:00"
        },
        "lots": [
            {
                "id": "1",
                "title": "Lot 1 - Design of Visual Assets",
                "description": "To create and deliver high-quality visual assets, including but not limited to PDF templates, report and document templates, branded presentation materials, logos, brochures, flyers, social media graphics, posters, banners, other promotional materials and website visuals. The deliverables must be flexible, customisable, and adhere to our brand guidelines, ensuring clear communication, accessibility, and consistency across all visual materials.",
                "status": "complete",
                "value": {
                    "amountGross": 276000,
                    "amount": 230000,
                    "currency": "GBP"
                },
                "suitability": {
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                },
                "contractPeriod": {
                    "startDate": "2025-09-01T00:00:00+01:00",
                    "endDate": "2026-08-31T23:59:59+01:00",
                    "maxExtentDate": "2027-08-31T23:59:59+01:00"
                },
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                "awardCriteria": {
                    "description": "Stage 1 Compliant Bid - Pass/Fail Stage 2 Conditions for Participation - Pass/Fail Stage 3 Technical - not scored - Pass/Fail Stage 4 Technical - scored - 40% Stage 4 Commercial - 60%"
                }
            },
            {
                "id": "2",
                "title": "Lot 2 - Short Animations and Video Content",
                "description": "The suppliers for Lot 2 will be responsible for the development of engaging animation and video content, which may include explainer videos, motion graphics, animated infographics, and branded video content for various platforms. Deliverables should effectively convey key messages, align with our brand identity, Welsh language and accessibility standards, and be optimised for different distribution channels, while ensuring high-quality audio and visual standards.",
                "status": "complete",
                "value": {
                    "amountGross": 276000,
                    "amount": 230000,
                    "currency": "GBP"
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                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2025-09-01T00:00:00+01:00",
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                    "description": "Stage 1 Compliant Bid - Pass/Fail Stage 2 Conditions for Participation - Pass/Fail Stage 3 Technical - not scored - Pass/Fail Stage 4 Technical - scored - 40% Stage 4 Commercial - 60%"
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        ],
        "documents": [
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "description": "This process is being conducted via eTenderWales. Project reference PHW-FTS-59308. ITT reference itt_118266",
                "url": "https://etenderwales.bravosolution.co.uk/"
            },
            {
                "id": "L-2",
                "documentType": "technicalSpecifications",
                "description": "This process is being conducted via eTenderWales. Project reference PHW-FTS-59308. ITT reference itt_118266.",
                "url": "https://etenderwales.bravosolution.co.uk/"
            },
            {
                "id": "037322-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
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        ],
        "techniques": {
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                "type": "closed",
                "description": "Commercial criteria has been agreed during the tender process, with day and half-day rates provided as part of each bidder's commercial submission. Call-off Process - Direct Award On this framework Public Health Wales are able to direct award to a supplier of their choice without competition for pieces of work below PS10,000. The choice to use a supplier will be based on their original framework commercial and technical submissions. The Trust will use supplier's framework submissions to determine the most suitable supplier for direct award. Procurement, together with heads of division at PHW, will monitor the use of the framework to ensure a fair distribution of work. Please confirm the email address for direct awards. Mini Competition process The Trust may run a mini competition amongst the framework suppliers for work over PS10,000 but under PS25,000. Mini competition submissions will consist of a one-page proposal and confirmation of how many days the work will take. All suitable suppliers within the relevant lot will be invited to submit a bid for this work. Please confirm the email address for mini competition invitations. The suppliers submitted framework rates will then be used to determine the basis of the cost for their proposal. Suppliers can offer a discount on the tendered rates as part of their submission for a mini competition. Bids for mini competitions will be assessed on a 50% proposal and 50% cost basis. N.B. Any work over PS25,000 will be subject to a separate open tender and will not be in the scope of this framework."
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        }
    },
    "language": "en",
    "bids": {
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                "id": "1",
                "measure": "bids",
                "value": 33,
                "relatedLot": "1"
            },
            {
                "id": "2",
                "measure": "finalStageBids",
                "value": 33,
                "relatedLot": "1"
            },
            {
                "id": "3",
                "measure": "smeFinalStageBids",
                "value": 33,
                "relatedLot": "1"
            },
            {
                "id": "4",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "1"
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            {
                "id": "5",
                "measure": "bids",
                "value": 41,
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                "measure": "smeFinalStageBids",
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                "relatedLot": "2"
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                "id": "8",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "2"
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    "awards": [
        {
            "id": "1",
            "title": "Design of Visual Assets, Short Animations and Video Content Framework Lot 1",
            "status": "active",
            "date": "2026-04-01T00:00:00+01:00",
            "value": {
                "amountGross": 180000,
                "amount": 150000,
                "currency": "GBP"
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            "mainProcurementCategory": "services",
            "aboveThreshold": false,
            "suppliers": [
                {
                    "id": "GB-PPON-PGLY-8588-YTWD",
                    "name": "Bread and Butter Creative Limited"
                },
                {
                    "id": "GB-PPON-PPRW-4594-XTNP",
                    "name": "Creative Loop"
                },
                {
                    "id": "GB-PPON-PVYG-1653-WPXP",
                    "name": "DesignYO Ltd"
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                {
                    "id": "GB-PPON-PJZX-7615-CGRD",
                    "name": "Marsden/Mee"
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                    "id": "GB-PPON-PHRW-4341-HLTV",
                    "name": "Artful Dog Publishing"
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                    "id": "GB-PPON-PRVQ-5739-ZYVM",
                    "name": "Atebol"
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                    "id": "GB-PPON-PMWJ-6791-YVDY",
                    "name": "Aura Digital Studios"
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                    "id": "GB-PPON-PHCC-5161-LHJD",
                    "name": "Blue Stag"
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                    "id": "GB-PPON-PHGV-2119-RLMP",
                    "name": "Bomper Studio Limited"
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                    "id": "GB-PPON-PYZW-1928-NTLD",
                    "name": "Cowshed"
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                    "id": "GB-PPON-PWRQ-4311-JCJV",
                    "name": "Four Communications"
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                    "id": "GB-PPON-PRNM-6799-JYPX",
                    "name": "Freshwater"
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                    "id": "GB-PPON-PYBJ-2151-BWGW",
                    "name": "jamjar PR"
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                    "id": "GB-PPON-PCPQ-4648-WMVV",
                    "name": "Perago-Wales"
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                {
                    "id": "GB-PPON-PRZG-7652-YLDY",
                    "name": "Reply Limited"
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                    "id": "GB-PPON-PVZY-5253-TMVN",
                    "name": "Savage and Gray Design Ltd"
                },
                {
                    "id": "GB-PPON-PNNN-5539-TYGM",
                    "name": "SBW Advertising Limited"
                },
                {
                    "id": "GB-PPON-PZGJ-2475-HNRN",
                    "name": "Tropic Studio Ltd"
                },
                {
                    "id": "GB-PPON-PHXH-8956-QYTJ",
                    "name": "Turbine Creative"
                },
                {
                    "id": "GB-PPON-PZQB-5132-QNGY",
                    "name": "Bic Innovation Ltd"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
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                            "description": "Advertising and marketing services"
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                            "scheme": "CPV",
                            "id": "79822500",
                            "description": "Graphic design services"
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                "description": "12 Month optional extension from expiry of initial term."
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            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-04-27T23:59:59+01:00",
                    "status": "scheduled"
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        },
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            "id": "2",
            "title": "Design of Visual Assets, Short Animations and Video Content Framework Lot 2",
            "status": "active",
            "date": "2026-04-01T00:00:00+01:00",
            "value": {
                "amountGross": 180000,
                "amount": 150000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": false,
            "suppliers": [
                {
                    "id": "GB-PPON-PDYH-1143-RWMQ",
                    "name": "Animation Explainers"
                },
                {
                    "id": "GB-PPON-PBGD-2877-WJVG",
                    "name": "Buffoon Film and Media Ltd"
                },
                {
                    "id": "GB-PPON-PQBD-9643-CWVN",
                    "name": "Carbon Studio Limited"
                },
                {
                    "id": "GB-PPON-PNLR-1423-DLXW",
                    "name": "Rockadove"
                },
                {
                    "id": "GB-PPON-PJMY-2674-RBWX",
                    "name": "Scriberia Ltd"
                },
                {
                    "id": "GB-PPON-PPLD-5293-VCRP",
                    "name": "Soup Creative"
                },
                {
                    "id": "GB-PPON-PYBN-3297-NCYD",
                    "name": "Stori Cymru"
                },
                {
                    "id": "GB-PPON-PPTB-9936-GLDH",
                    "name": "Tessl Ltd"
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                {
                    "id": "GB-PPON-PVWJ-9119-TCQV",
                    "name": "TLWO Ltd"
                },
                {
                    "id": "GB-PPON-PYTN-2831-LCMY",
                    "name": "Touzie Tyke Ltd"
                },
                {
                    "id": "GB-PPON-PHRW-4341-HLTV",
                    "name": "Artful Dog Publishing"
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                {
                    "id": "GB-PPON-PRVQ-5739-ZYVM",
                    "name": "Atebol"
                },
                {
                    "id": "GB-PPON-PMWJ-6791-YVDY",
                    "name": "Aura Digital Studios"
                },
                {
                    "id": "GB-PPON-PHCC-5161-LHJD",
                    "name": "Blue Stag"
                },
                {
                    "id": "GB-PPON-PHGV-2119-RLMP",
                    "name": "Bomper Studio Limited"
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                {
                    "id": "GB-PPON-PYZW-1928-NTLD",
                    "name": "Cowshed"
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                {
                    "id": "GB-PPON-PWRQ-4311-JCJV",
                    "name": "Four Communications"
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                {
                    "id": "GB-PPON-PRNM-6799-JYPX",
                    "name": "Freshwater"
                },
                {
                    "id": "GB-PPON-PWXT-4982-RRTN",
                    "name": "Golley Slater Group Ltd"
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                {
                    "id": "GB-PPON-PYBJ-2151-BWGW",
                    "name": "jamjar PR"
                },
                {
                    "id": "GB-PPON-PCPQ-4648-WMVV",
                    "name": "Perago-Wales"
                },
                {
                    "id": "GB-PPON-PRZG-7652-YLDY",
                    "name": "Reply Limited"
                },
                {
                    "id": "GB-PPON-PVZY-5253-TMVN",
                    "name": "Savage and Gray Design Ltd"
                },
                {
                    "id": "GB-PPON-PNNN-5539-TYGM",
                    "name": "SBW Advertising Limited"
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