Award

Digital Radio Advertising

LINCOLN COLLEGE GROUP

This public procurement record has 2 releases in its history.

Award

09 Jul 2025 at 14:15

Award

09 Jul 2025 at 14:12

Summary of the contracting process

The Lincoln College Group concluded a procurement process for a "Digital Radio Advertising" campaign, set to run from September 2025 to June 2026. The campaign involves creative production for adverts on Greatest Hits Radio and Hits Radio (Lincs) and spans several UK regions. The buying organisation, Lincoln College Group, is based in Lincoln, UK, and operates as a public authority sub-central government entity. The procurement stage is complete, having been conducted through a direct below-threshold procurement method, without competition. The awarded contract, valued at approximately £115,293.65, was announced on 9th July 2025, with the service period commencing on 30th August 2025 and concluding on 1st August 2026.

This tender presents opportunities for businesses involved in advertising and marketing services, particularly those with capabilities in radio and digital media. The absence of competition and the direct procurement method indicate that large, established companies with a proven track record in digital advertising, like BAUER RADIO LIMITED, who won the contract, are well-suited for such projects. However, since the tender includes opportunities affordable to SMEs as well, smaller enterprises with innovative solutions in media advertising might also find pathways for collaboration or subcontracting within these large-scale projects.

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Notice Title

Digital Radio Advertising

Notice Description

Radio advertising campaign from September 2025 - June 2026 including creative production for adverts on Greatest Hits Radio and Hits Radio (Lincs)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055c31
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038668-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£96,078 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Jul 20257 months ago
Contract Period
29 Aug 2025 - 1 Aug 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LINCOLN COLLEGE GROUP
Contact Name
Not specified
Contact Email
procurement@lincolncollege.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
LINCOLN
Postcode
LN2 5HQ
Post Town
Lincoln
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF3 Lincolnshire
Small Region (ITL 3)
TLF30 Lincolnshire CC
Delivery Location
Not specified

Local Authority
Lincoln
Electoral Ward
Abbey
Westminster Constituency
Lincoln

Supplier Information

Number of Suppliers
1
Supplier Name

BAUER RADIO

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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