Award

PR9803 - MEH - The Provision of Media Buying and Management Services

MOORFIELDS EYE HOSPITAL NHS FOUNDATION TRUST

This public procurement record has 3 releases in its history.

Award

18 Dec 2025 at 14:17

Tender

24 Jul 2025 at 12:15

Planning

10 Jul 2025 at 07:42

Summary of the contracting process

The public procurement process for "PR9803 - MEH - The Provision of Media Buying and Management Services" was undertaken by Moorfields Eye Hospital NHS Foundation Trust, a sub-central government public authority located in London, United Kingdom. The procurement aimed to support Moorfields Private's brand recognition and engagement through media buying and management services, with a focus on advertising and marketing. The process employed an open procedure, resulting in the contract's award on 17 December 2025, with services set to commence on 19 January 2026. The initial contract period is three years, with potential extensions for up to two more years. The procurement was classified under the services category, with the award stage completed, and contracts pending signature by 12 January 2026. The total contract value was approximately £1,083,500 GBP, with an anticipated maximum of £1,300,200 GBP inclusive of optional extensions.

This tender presents significant opportunities for large marketing and advertising firms equipped to enhance brand presence through innovative and effective media management strategies. The contract focuses on optimising brand recognition and expanding patient outreach, making it an ideal opportunity for businesses specialising in digital and offline media services. Furthermore, firms capable of providing strategic and cost-effective solutions to public sector organisations may gain additional value by contributing to Moorfields’ long-term goals. The suitability criteria also encourage small and medium-sized enterprises (SMEs) to apply, particularly if they can demonstrate qualitative advantages and social value contributions, aligning with the award criteria set at 60% for quality, 30% for cost, and 10% for social value.

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Notice Title

PR9803 - MEH - The Provision of Media Buying and Management Services

Notice Description

Moorfields Private offers patients the opportunity to be seen privately for a wide range of eye conditions. Our profits are reinvested into our NHS services and research programmes for the benefit of all our patients. We work with an external marketing agency to support the above by aiding brand recognition and engagement, generating enquiries and referrals using marketing activities including campaigns in paid digital media and offline channels and by optimising our website content for organic searches from prospective patients and referrers.

Planning Information

As our current contract for media buying and management services nears its end, we're initiating an open tender procedure. Our goal is to explore opportunities for greater savings, improved efficiencies, and innovative marketing strategies to support our growing business needs. To learn more and express your interest, please reach out to Anne O'Mahony at annemarie.omahony@nhs.net, and Sian Bayman at sian.bayman@nhs.net. Upon contact, we will provide a feedback document and additional details for your consideration and valuable input.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055c77
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/084444-2025
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£1,512,000 £1M-£10M
Lots Value
£1,512,000 £1M-£10M
Awards Value
£1,083,500 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
18 Dec 20252 months ago
Submission Deadline
21 Aug 2025Expired
Future Notice Date
18 Jul 2025Expired
Award Date
17 Dec 20252 months ago
Contract Period
19 Jan 2026 - 18 Jan 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MOORFIELDS EYE HOSPITAL NHS FOUNDATION TRUST
Contact Name
Not specified
Contact Email
helpdesk@nhspps.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC1V 2PD
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London

Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

ALL RESPONSE MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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