Award

B-Line 3 Promotional campaign

DERBYSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

17 Jul 2025 at 11:45

Summary of the contracting process

Derbyshire County Council recently completed a public procurement process titled "B-Line 3 Promotional campaign," which falls under the advertising and marketing services industry category. The project focused on promoting the b_line3 pilot scheme targeting 19-21-year-olds, intended to run until the end of December 2025. The advertising campaign was crucial for testing the initiative's future viability. The procurement stage reached completion on 17 July 2025, with the contract's active period starting on 23 June 2025 and concluding on 31 December 2025. The services were to be delivered in the UKF1 region of the United Kingdom, under a below threshold procurement method with unknown specific characteristics.

This tender offers significant business growth opportunities, particularly for small to medium-sized enterprises (SMEs) specialising in advertising and marketing services. Companies with expertise in promotional campaigns, especially those targeting young adults, would have been well-suited to compete for this contract. The awarded supplier, Diva Creative, exemplifies an SME adept in delivering such marketing initiatives, benefiting from collaboration with sub-central governmental authorities like Derbyshire County Council. Engaging in similar procurement projects can help businesses enhance their portfolio and establish a strong foothold in the public sector.

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Notice Title

B-Line 3 Promotional campaign

Notice Description

This is for promotion of the b_line3 pilot scheme. The b_line3 is for 19-21 years olds and will run untl 31 December 2025. Advertising is essential to raise awareness and take up to test future viability. From December the local bus team is planned to sit under EMCCA and it will be their decision regarding taking this forward.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05612b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/040916-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£45,000 Under £100K

Notice Dates

Publication Date
17 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
22 Jun 20258 months ago
Contract Period
22 Jun 2025 - 31 Dec 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DERBYSHIRE COUNTY COUNCIL
Contact Name
Not specified
Contact Email
countyprocurementcompliance.team@derbyshire.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
MATLOCK
Postcode
DE4 3AG
Post Town
Derby
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF1 Derbyshire and Nottinghamshire
Small Region (ITL 3)
TLF13 South and West Derbyshire
Delivery Location
Not specified

Local Authority
Derbyshire Dales
Electoral Ward
Matlock West
Westminster Constituency
Derbyshire Dales

Supplier Information

Number of Suppliers
1
Supplier Name

DIVA CREATIVE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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