Award

Outreach & Lead Generation for the Global Growth Programme

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

Award

22 Sep 2025 at 15:22

Tender

04 Aug 2025 at 16:20

Summary of the contracting process

The West Midlands Growth Company Limited (WMGC), based in Birmingham, has completed a public procurement process for the "Outreach & Lead Generation for the Global Growth Programme". This procurement falls under the services category, specifically targeting research, management, and business consultancy services. The contract, valued at GBP 72,000, began on 15th September 2025 and is set to end on 31st March 2026. The procurement process was conducted as an open competition, below threshold. WMGC, which acts as the investment promotion agency and destination management organisation for the West Midlands, appointed Scalerr Ltd, a large-scale company based in London, as the supplier for this contract. The programme aims to target foreign-owned tech companies to promote the West Midlands as a key business hub.

This tender offers significant opportunities for companies specialised in business consultancy and lead generation, particularly those with expertise in targeting tech companies with foreign ownership. It presents a unique chance for firms to expand their business by engaging in a high-profile economic growth project in the West Midlands. Therefore, businesses with robust capabilities in research, business analysis, and management consultancy services will find this project aligns well with their growth strategies. The open competition nature of the tender should encourage SMEs with innovative lead generation solutions to participate and potentially collaborate with other stakeholders involved in the West Midlands commercial ecosystem.

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Notice Title

Outreach & Lead Generation for the Global Growth Programme

Notice Description

The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com To support the next phase of the programme (Global Growth Programme 3.0), we are seeking to appoint a third-party consultancy to design and deliver a lead generation campaign targeting foreign-owned tech companies (with a minimum of 10% foreign ownership). While the campaign will promote the West Midlands as a key entry and growth point, we are not solely focused on businesses new to the UK. Companies already operating in other parts of the UK are also within scope.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0580b4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/058645-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

72221000 - Business analysis consultancy services

73200000 - Research and development consultancy services

73210000 - Research consultancy services

79411000 - General management consultancy services

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
£60,000 Under £100K
Awards Value
Not specified
Contracts Value
£72,000 Under £100K

Notice Dates

Publication Date
22 Sep 20255 months ago
Submission Deadline
22 Aug 2025Expired
Future Notice Date
Not specified
Award Date
11 Sep 20255 months ago
Contract Period
14 Sep 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Not specified
Contact Email
procurement@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG3 West Midlands

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

SCALERR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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