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Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

Sheffield Hallam University

This public procurement record has 3 releases in its history.

Award

18 Mar 2026 at 11:44

UK7 - Contract Details Notice
Award

08 Jan 2026 at 15:52

UK6 - Contract Award Notice
Tender

12 Aug 2025 at 15:53

UK4 - Tender Notice
Summary of the contracting process

The procurement process initiated by Sheffield Hallam University for "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing" has reached the award stage as of March 2026. The contract, valued at £12,500,000 gross, was awarded to HAVAS PEOPLE LIMITED, with services covering multiple regions across the United Kingdom. The university aimed to collaborate with agencies to bolster its marketing objectives related to student recruitment and institutional positioning. Employing an open procurement method under a competitive flexible procedure, the process included multiple stages with key deadlines and required a strategic approach to media planning and buying. This contract follows specific objectives aimed at enhancing the university's engagement with prospective students, business leads, and brand prominence within a competitive environment.

This tender presents significant opportunities for businesses specialising in marketing and advertising services, particularly those with expertise in media planning and student recruitment marketing. Companies experienced in lead generation and social media campaigns might find this a valuable opportunity to demonstrate their capacity to deliver results in line with Sheffield Hallam University's strategic objectives. Businesses with the ability to measure and optimise activities using data and insights to maintain relevance and impact will be well-suited to compete. The collaborative nature of the contract, requiring partnership with the university's Marketing Directorate, ensures that involved parties can contribute to and benefit from enriched business engagement activities that support broader institutional objectives such as apprenticeships and placements.

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Notice Information

Notice Title

Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

Notice Description

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: * delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International * raising the profile and enhancing the reputation of the University through institutional positioning and research impact * promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace * generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives * Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.

Lot Information

Lot 1

Renewal: Initial term of 3 years followed by one possible extension of 2 further years

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05866c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024497-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

79342000 - Marketing services

Notice Value(s)

Tender Value
£10,416,667 £10M-£100M
Lots Value
£10,416,667 £10M-£100M
Awards Value
£10,416,667 £10M-£100M
Contracts Value
£10,416,667 £10M-£100M

Notice Dates

Publication Date
18 Mar 20265 months ago
Submission Deadline
29 Aug 2025Expired
Future Notice Date
Not specified
Award Date
5 Jan 20267 months ago
Contract Period
20 Feb 2026 - 19 Feb 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Sheffield Hallam University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHEFFIELD
Postcode
S1 1WB
Postcode Area
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
TLE32 Sheffield
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

HAVAS PEOPLE LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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