Tender

BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services

BATH COLLEGE

This public procurement record has 2 releases in its history.

TenderUpdate

14 Aug 2025 at 13:41

UK4 - Tender Notice
Tender

13 Aug 2025 at 11:18

UK4 - Tender Notice
Summary of the contracting process

Bath College, a sub-central government public authority located in Bath, UK, is seeking proposals for media buying, planning, and digital marketing services under tender ID BED-9. The focus is on enhancing the college's visibility through both traditional and digital channels in Bath and North Somerset, with an estimated annual value of £100,000, including VAT. The contract is set for 24 months starting on 1st October 2025, with a potential 12-month extension. Proposals are to be submitted via open competition under a below-threshold procurement method, and interested parties should submit bids by 31st August 2025. Enquiries can be made until 24th August 2025. The procurement stage is active, and proposals will be evaluated against criteria including media buying expertise, digital marketing capabilities, social value contribution, and transparent pricing.

This tender presents growth opportunities for media and marketing agencies, especially those with experience in the public and education sectors. Businesses that can demonstrate a strategic, creative approach to integrating digital and offline campaigns, and offer media buying expertise across platforms like billboards, radio, TV, and digital channels, are well-suited for this opportunity. SMEs are encouraged to bid, as the contract favours a collaborative partner with robust communication skills and a long-term strategic outlook, committed to sustainability, equality, and inclusivity. This tender is an ideal opportunity for companies aiming to expand their client base in the education sector while emphasizing local socio-economic impacts.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services

Notice Description

Overview Bath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels. - Contract Duration: 24 months - Possible Extension: 12 months (subject to performance review) - Estimated Annual Value: PS100,000 (including VAT) - Location Focus: Bath and North Somerset We are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region. What We Need We are seeking a full-service media partner who can: - Plan and buy media across a wide range of platforms, including: - Billboards (paper and digital) - Bus and rail station ads - Cinema and poster sites - Radio and TV advertising - Print (leaflets, brochures) - Experiential and event marketing - Door drops and telemarketing - Support digital marketing, including: - Paid ad campaigns (Google, social media, etc.) - Strategic input and campaign planning - Ad hoc digital support and training for our team - Collaborate closely with our in-house marketing and digital teams to: - Align campaigns with our brand and goals - Share insights and performance data - Provide creative feedback and asset reviews - Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity. We value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider. Key Requirements Your proposal should clearly demonstrate: - Relevant experience in media buying and planning, especially in the education or public sector. - Digital marketing expertise, including training and upskilling internal teams. - Understanding of brand strategy and how to integrate offline and online campaigns. - Collaborative approach, with clear communication and dedicated account management. - Transparent pricing, including any rebates or markups from media owners. We also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College's values. Submission Checklist To be considered, your submission must include: Responses to Quality and Social Value Questions, see attached documents Completed Pricing Document, see attached documents Signed Conflict of Interest Declaration, see attached documents For full information regarding this tender, please review all attached documents.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0586fc
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/048811-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
£100,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Aug 20256 months ago
Submission Deadline
31 Aug 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Sep 2025 - 30 Sep 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BATH COLLEGE
Contact Name
Not specified
Contact Email
laura.king@bathcollege.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
BATH
Postcode
BA1 1UP
Post Town
Bath
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified
Local Authority
Bath and North East Somerset
Electoral Ward
Kingsmead
Westminster Constituency
Bath

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0586fc-2025-08-14T14:41:04+01:00",
    "date": "2025-08-14T14:41:04+01:00",
    "ocid": "ocds-h6vhtk-0586fc",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-UKPRN-10001465",
            "name": "Bath College",
            "identifier": {
                "scheme": "GB-UKPRN",
                "id": "10001465"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PVHZ-7995-LJXV"
                }
            ],
            "address": {
                "streetAddress": "Avon Street",
                "locality": "BATH",
                "postalCode": "BA1 1UP",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKK12"
            },
            "contactPoint": {
                "email": "laura.king@bathcollege.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-UKPRN-10001465",
        "name": "Bath College"
    },
    "tender": {
        "id": "BED-9",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services",
        "description": "Overview Bath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels. - Contract Duration: 24 months - Possible Extension: 12 months (subject to performance review) - Estimated Annual Value: PS100,000 (including VAT) - Location Focus: Bath and North Somerset We are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region. What We Need We are seeking a full-service media partner who can: - Plan and buy media across a wide range of platforms, including: - Billboards (paper and digital) - Bus and rail station ads - Cinema and poster sites - Radio and TV advertising - Print (leaflets, brochures) - Experiential and event marketing - Door drops and telemarketing - Support digital marketing, including: - Paid ad campaigns (Google, social media, etc.) - Strategic input and campaign planning - Ad hoc digital support and training for our team - Collaborate closely with our in-house marketing and digital teams to: - Align campaigns with our brand and goals - Share insights and performance data - Provide creative feedback and asset reviews - Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity. We value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider. Key Requirements Your proposal should clearly demonstrate: - Relevant experience in media buying and planning, especially in the education or public sector. - Digital marketing expertise, including training and upskilling internal teams. - Understanding of brand strategy and how to integrate offline and online campaigns. - Collaborative approach, with clear communication and dedicated account management. - Transparent pricing, including any rebates or markups from media owners. We also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College's values. Submission Checklist To be considered, your submission must include: Responses to Quality and Social Value Questions, see attached documents Completed Pricing Document, see attached documents Signed Conflict of Interest Declaration, see attached documents For full information regarding this tender, please review all attached documents.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 100000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "method": "withReopeningCompetition",
                "type": "closed",
                "description": "Proposals will be evaluated based on the following weighted criteria: Media Buying & Digital Expertise - 60% Social Value (e.g. local impact, apprenticeships) - 10% Presentation (for shortlisted bidders) -10% Pricing (value for money, transparency) - 20% Shortlisted bidders will be invited to present their approach to a live brief related to our recruitment campaign. More information can be found in attached documents."
            }
        },
        "submissionMethodDetails": "Please submit all questions to: Laura.King@bathcollege.ac.uk (Finance & Contract Business Partner), these will be forwarded to relevant parties. Bid submissions to be sent to Procurement@bathcollege.ac.uk",
        "submissionTerms": {
            "electronicSubmissionPolicy": "notAllowed"
        },
        "tenderPeriod": {
            "endDate": "2025-08-31T23:59:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2025-08-24T23:59:00+01:00"
        },
        "otherRequirements": {
            "reservedParticipationLocation": {
                "gazetteer": {
                    "scheme": "GB-ONS",
                    "identifiers": [
                        "K02000001"
                    ]
                }
            }
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 100000,
                    "currency": "GBP"
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2025-10-01T00:00:00+01:00",
                    "endDate": "2027-09-30T23:59:59+01:00"
                },
                "awardCriteria": {
                    "description": "Please review document titled: Media Buying Tender Quality Questions for full breakdown of criteria."
                }
            }
        ],
        "documents": [
            {
                "id": "A-4254",
                "documentType": "biddingDocuments",
                "description": "ZIP file includes following: Invitation to tender (BED-9) Conflict of Interest Media Buying Tender Quality Questions Timeline",
                "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-4254",
                "format": "application/x-zip-compressed"
            },
            {
                "id": "048375-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/048375-2025",
                "datePublished": "2025-08-13T12:18:37+01:00",
                "format": "text/html"
            },
            {
                "id": "048811-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/048811-2025",
                "datePublished": "2025-08-14T14:41:04+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en"
}