Planning

RBGKEW1471 - Face to face membership sales services

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Planning

21 Aug 2025 at 15:06

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The Royal Botanic Gardens, Kew, located in Richmond, United Kingdom, is in the planning stage of procuring face-to-face membership sales services under the title "RBGKEW1471 - Face to face membership sales services." This procurement process, with legal grounding in the UKPGA 2023/54, is aimed at identifying a supplier capable of initiating and closing membership sales on site at Kew Gardens. Key dates include the scheduled completion of initial market engagement by 29th August 2025, with a future notice anticipated by 4th September 2025. The tender is classified under the services category and involves significant customer engagement opportunities in promotional, recruitment, and membership service sectors.

This tender presents substantial business growth opportunities, particularly for agencies experienced in membership conversion, promotional services, and membership organisation services. With Kew Gardens being a top visitor attraction, having nearly 2 million visitors annually, the potential to expand membership from 80,000 to 160,000 members over five years presents a lucrative prospect. Organisations with expertise in direct sales, customer engagement, and previous experience with similar projects are well-suited to compete for this contract, which carries a gross value of GBP 336,000 and is planned to span from April 2026 to March 2028, with possible extensions up to 2030.

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Notice Information

Notice Title

RBGKEW1471 - Face to face membership sales services

Notice Description

We are looking to procure a supplier to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens. RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships. This is made up of around 20,000 new sales and 60,000 renewals each year. We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition. We have an existing contract in place for this service, and our current contract for this service delivers up to 10% of our annual sales. We are seeking a supplier who can support us to grow this in line with our ambitious plans Kew Gardens is a popular destination in South West London, currently the 13th most popular visitor attraction in the UK, and the #1 paid outdoor attraction, drawing almost 2 million visitors annually. We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion. Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=975236936

Planning Information

Internal desk based research being conducted to understand the market and draw up a list of potential suppliers. Contact with suppliers that have previously applied for similar contracts with RBG Kew to gauge interest in the contract opportunity. If any other Suppliers are interested in this opportunity please email procurement@kew.org to let us know and we will then inform you when the opportunity is live.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-058c5d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/050629-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services

CPV Codes

79342200 - Promotional services

79600000 - Recruitment services

79620000 - Supply services of personnel including temporary staff

98100000 - Membership organisation services

Notice Value(s)

Tender Value
£280,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Aug 20256 months ago
Submission Deadline
Not specified
Future Notice Date
4 Sep 2025Expired
Award Date
Not specified
Contract Period
31 Mar 2026 - 31 Mar 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Sarah Jandu
Contact Email
procurement@kew.org
Contact Phone
02083325000

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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