Award

IT2261 Supply of Footfall and Activity Monitoring Data

WILTSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

04 Sep 2025 at 09:46

UK7 - Contract Details Notice
Summary of the contracting process

Wiltshire Council has completed the procurement process for the contract titled "IT2261 Supply of Footfall and Activity Monitoring Data" under the industry category of services, specifically focusing on information systems or technology strategic review and planning services. The procurement was aimed at acquiring footfall and activity monitoring data for 22 High Streets across Wiltshire, as part of the Wiltshire Towns Programme. The contracting authority, located in Trowbridge, UKK15 region, signed the contract with Place Informatics on 31st July 2025, and the contract is set to run until 30th July 2026, with a possible extension of up to an additional 12 months. This process reached the 'Award' stage with a total contract value of £60,365 GBP exclusive of VAT, and an overall gross value of £72,438 GBP.

This tender presents a significant opportunity for businesses involved in data analytics and technology solutions to expand their reach within the public sector. Businesses specialising in footfall tracking, consumer insight, and strategic planning for urban and town centre development would find this tender attractive. This procurement aligns with public sector efforts to utilise data for town planning and economic growth, offering businesses an opportunity to demonstrate their expertise and contribute to the enhancement of local councils within the Wiltshire region. SMEs, in particular, can benefit from the council's focus on innovative solutions and the strategic review services that align with current government digital strategies.

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Notice Information

Notice Title

IT2261 Supply of Footfall and Activity Monitoring Data

Notice Description

Wiltshire Council are seeking to appoint a provider to supply footfall data and activity monitoring data on a subscription basis. The contract will be for a minimum of 12 months with the possibility to extend for up to an additional 12 months. This contract is available through the Wiltshire Towns Programme which is funded by Wiltshire Council. As a key measurement tool for the Wiltshire Towns Programme, Wiltshire Council is seeking to appoint a provider to supply footfall data and activity monitoring data for 22 High Streets. Wiltshire Council is interested in any historic data and consumer insight that can be provided via this method. The data should be able to be shared with the local councils (city town and parishes) within the programme. We are looking for footfall data and activity monitoring data to cover the "town centre area" for Wiltshire's 3 Principal Settlements,13 Market Towns, and 6 Local Service Centres in Wiltshire. Maps defining the extents of each monitoring area will need be agreed with the approved provider and each of the relevant 22 local councils.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0593d8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/053813-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72222000 - Information systems or technology strategic review and planning services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£60,365 Under £100K

Notice Dates

Publication Date
4 Sep 20255 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Jul 20256 months ago
Contract Period
30 Jul 2025 - 30 Jul 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WILTSHIRE COUNCIL
Contact Name
Sham Clark
Contact Email
sham.clark@wiltshire.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
TROWBRIDGE
Postcode
BA14 8JN
Post Town
Bath
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK72 Wiltshire
Delivery Location
Not specified
Local Authority
Wiltshire
Electoral Ward
Trowbridge Central
Westminster Constituency
South West Wiltshire

Supplier Information

Number of Suppliers
1
Supplier Name

PLACE INFORMATICS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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