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RBGKEW1471 - Face to Face Membership Sales

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 3 releases in its history.

Award

10 Apr 2026 at 16:34

UK7 - Contract Details Notice
Award

07 Jan 2026 at 15:28

UK6 - Contract Award Notice
Tender

04 Sep 2025 at 14:05

UK4 - Tender Notice
Summary of the contracting process

The Royal Botanic Gardens Kew, a public authority within the central government of the UK, completed a procurement process under the title "RBGKEW1471 - Face to Face Membership Sales." This initiative falls under the industry category of business services, specifically focusing on marketing and sales promotions, and is located at Kew Gardens, United Kingdom. The procurement utilized a competitive flexible procedure for the selection of suppliers, and the contract was awarded to Complete Works Staffing & Training Ltd. on 31 March 2026. The contract, valued at £280,000 (gross of £336,000), covers a duration from 1 April 2026 to 31 March 2028, with potential extensions up to 2030 if necessary. The procurement aimed to find a supplier capable of initiating membership sales face-to-face at Kew Gardens, enhancing their current membership numbers. During this process, two bids were received, meeting the specific criteria set out by Kew Gardens for such sales services.

This tender represents significant opportunities for business growth, particularly appealing to small and medium-sized enterprises skilled in direct sales, membership systems, or visitor attraction services. Given Kew Gardens' status as a prominent tourist attraction with nearly two million visitors annually, businesses with expertise in high-traffic environments and a strong understanding of membership schemes could greatly benefit. The selected supplier is expected to actively engage in face-to-face sales and assist in doubling the membership base over five years, also managing existing and upgraded memberships. This procurement provides a unique platform for growth, tapping into seasonal visitor trends and leveraging the aligning of business goals with the prestigious brand and ethos of the Royal Botanic Gardens, Kew.

How relevant is this notice?

Notice Information

Notice Title

RBGKEW1471 - Face to Face Membership Sales

Notice Description

Above Threshold Competitive Flexible Procedure Services to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens. RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships. This is made up of around 20,000 new sales and 60,000 renewals each year. We have ambitious plans to double our membership over the coming five years and require a partnership with a face-to-face membership sales agency to support this ambition.

Lot Information

Lot 1

Renewal: One extension option up to a maximum of 2 years

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05942c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/032970-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342200 - Promotional services

79600000 - Recruitment services

79620000 - Supply services of personnel including temporary staff

98100000 - Membership organisation services

Notice Value(s)

Tender Value
£280,000 £100K-£500K
Lots Value
£280,000 £100K-£500K
Awards Value
£280,000 £100K-£500K
Contracts Value
£280,000 £100K-£500K

Notice Dates

Publication Date
10 Apr 20265 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Dec 20259 months ago
Contract Period
1 Apr 2026 - 31 Mar 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KEW GREEN
Postcode
TW9 3AE
Postcode Area
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI3 Inner London - West
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

Boo Consultancy Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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