Notice Information
Notice Title
Web Optimisation Platform
Notice Description
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
Lot Information
Lot LOT-0000
Renewal: Initial period of 12 months with the option to extend on another 3 periods of up to 12 months.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-059614
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/005220-2026
- Current Stage
- Award
- All Stages
- Planning, Tender, Award
Procurement Classification
- Notice Type
- UK7 - Contract Details Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
72 - IT services: consulting, software development, Internet and support
-
- CPV Codes
72000000 - IT services: consulting, software development, Internet and support
Notice Value(s)
- Tender Value
- £240,000 £100K-£500K
- Lots Value
- £240,000 £100K-£500K
- Awards Value
- £219,800 £100K-£500K
- Contracts Value
- £219,800 £100K-£500K
Notice Dates
- Publication Date
- 21 Jan 20261 months ago
- Submission Deadline
- 13 Oct 2025Expired
- Future Notice Date
- 15 Sep 2025Expired
- Award Date
- 6 Nov 20253 months ago
- Contract Period
- 15 Jan 2026 - 16 Nov 2029 3-4 years
- Recurrence
- 2029-08-15
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- UNIVERSITY OF EXETER
- Contact Name
- Jodie Underhay
- Contact Email
- j.underhay@exeter.ac.uk
- Contact Phone
- +44 1392723072
Buyer Location
- Locality
- EXETER
- Postcode
- EX4 4QH
- Post Town
- Exeter
- Country
- England
-
- Major Region (ITL 1)
- TLK South West (England)
- Basic Region (ITL 2)
- TLK4 Devon
- Small Region (ITL 3)
- TLK43 Devon CC
- Delivery Location
- Not specified
-
- Local Authority
- Exeter
- Electoral Ward
- Duryard and St James
- Westminster Constituency
- Exeter
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/005220-2026
21st January 2026 - Contract details notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/074310-2025
17th November 2025 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/057064-2025
16th September 2025 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/054763-2025
8th September 2025 - Planned procurement notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-059614-2026-01-21T11:52:46Z",
"date": "2026-01-21T11:52:46Z",
"ocid": "ocds-h6vhtk-059614",
"initiationType": "tender",
"planning": {
"documents": [
{
"id": "054763-2025",
"documentType": "plannedProcurementNotice",
"noticeType": "UK3",
"description": "Planned procurement notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/054763-2025",
"datePublished": "2025-09-08T16:00:31+01:00",
"format": "text/html"
}
],
"noEngagementNoticeRationale": "Planned Procurement Notice published in lieu of PME"
},
"parties": [
{
"id": "GB-PPON-PZYG-2396-XCRZ",
"name": "University of Exeter",
"identifier": {
"scheme": "GB-PPON",
"id": "PZYG-2396-XCRZ"
},
"address": {
"streetAddress": "Northcote House",
"locality": "Exeter",
"postalCode": "EX4 4QH",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKK43"
},
"contactPoint": {
"name": "Jodie Underhay",
"email": "j.underhay@exeter.ac.uk",
"telephone": "+44 1392723072"
},
"roles": [
"buyer"
],
"details": {
"url": "https://www.exeter.ac.uk",
"classifications": [
{
"id": "publicUndertaking",
"scheme": "UK_CA_TYPE",
"description": "Public undertaking"
}
]
}
},
{
"id": "GB-PPON-PQDD-6716-QXXR",
"name": "AB Tasty LTD",
"identifier": {
"scheme": "GB-PPON",
"id": "PQDD-6716-QXXR"
},
"address": {
"streetAddress": "C/O Pramex International Ltd 8th Floor South, 11 Old Jewry,",
"locality": "London",
"postalCode": "EC2R 8DU",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI31"
},
"contactPoint": {
"email": "ganesh.kumar@abtasty.com",
"telephone": "+44 7477472339"
},
"roles": [
"supplier"
],
"details": {
"scale": "sme",
"vcse": false,
"publicServiceMissionOrganization": false,
"shelteredWorkshop": false
}
}
],
"buyer": {
"id": "GB-PPON-PZYG-2396-XCRZ",
"name": "University of Exeter"
},
"tender": {
"id": "UOE/2025/060/JU",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "Web Optimisation Platform",
"description": "We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.",
"status": "complete",
"items": [
{
"id": "LOT-0000",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "72000000",
"description": "IT services: consulting, software development, Internet and support"
}
],
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "LOT-0000"
}
],
"value": {
"amountGross": 288000,
"amount": 240000,
"currency": "GBP"
},
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"mainProcurementCategory": "services",
"aboveThreshold": true,
"submissionMethodDetails": "https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=98115&B=",
"submissionTerms": {
"electronicSubmissionPolicy": "allowed",
"languages": [
"en"
]
},
"tenderPeriod": {
"endDate": "2025-10-13T11:00:00+00:00"
},
"enquiryPeriod": {
"endDate": "2025-10-03T16:00:00+00:00"
},
"awardPeriod": {
"endDate": "2025-10-27T23:59:59Z"
},
"lots": [
{
"id": "LOT-0000",
"status": "complete",
"value": {
"amountGross": 288000,
"amount": 240000,
"currency": "GBP"
},
"awardCriteria": {
"criteria": [
{
"type": "quality",
"name": "Technical ability",
"numbers": [
{
"number": 60,
"weight": "percentageExact"
}
]
},
{
"type": "price",
"name": "Commercial",
"numbers": [
{
"number": 40,
"weight": "percentageExact"
}
]
},
{
"type": "quality",
"name": "Technical",
"numbers": [
{
"number": 70,
"weight": "percentageExact"
}
]
},
{
"type": "cost",
"name": "Price",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
]
}
]
},
"suitability": {
"sme": true
},
"contractPeriod": {
"startDate": "2025-11-17T00:00:00Z",
"endDate": "2026-11-16T23:59:59Z",
"maxExtentDate": "2029-11-16T23:59:59Z"
},
"hasRenewal": true,
"renewal": {
"description": "Initial period of 12 months with the option to extend on another 3 periods of up to 12 months."
}
}
],
"communication": {
"futureNoticeDate": "2025-09-15T23:59:59Z"
},
"hasRecurrence": true,
"recurrence": {
"dates": [
{
"startDate": "2029-08-27T23:59:59Z"
},
{
"startDate": "2029-08-15T23:59:59Z"
}
]
},
"documents": [
{
"id": "conflictOfInterest",
"documentType": "conflictOfInterest",
"description": "Not published"
},
{
"id": "057064-2025",
"documentType": "tenderNotice",
"noticeType": "UK4",
"description": "Tender notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/057064-2025",
"datePublished": "2025-09-16T16:24:11+01:00",
"format": "text/html"
}
]
},
"language": "en",
"bids": {
"statistics": [
{
"id": "1",
"measure": "finalStageBids",
"value": 7,
"relatedLot": "LOT-0000"
},
{
"id": "2",
"measure": "bids",
"value": 7,
"relatedLot": "LOT-0000"
},
{
"id": "3",
"measure": "smeFinalStageBids",
"value": 7,
"relatedLot": "LOT-0000"
},
{
"id": "4",
"measure": "vcseFinalStageBids",
"value": 0,
"relatedLot": "LOT-0000"
}
]
},
"awards": [
{
"id": "1",
"title": "Provision of a Web Optimisation Platform",
"status": "active",
"date": "2025-11-06T00:00:00Z",
"value": {
"amountGross": 263760,
"amount": 219800,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": true,
"suppliers": [
{
"id": "GB-PPON-PQDD-6716-QXXR",
"name": "AB Tasty LTD"
}
],
"items": [
{
"id": "LOT-0000",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "72000000",
"description": "IT services: consulting, software development, Internet and support"
}
],
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "LOT-0000"
}
],
"standstillPeriod": {
"endDate": "2025-11-26T23:59:59+00:00"
},
"contractPeriod": {
"startDate": "2025-12-02T00:00:00Z",
"endDate": "2026-12-01T23:59:59Z",
"maxExtentDate": "2029-12-01T23:59:59Z"
},
"hasRenewal": true,
"renewal": {
"description": "Up to three extension in increments of up to twelve months"
},
"relatedLots": [
"LOT-0000"
],
"documents": [
{
"id": "074310-2025",
"documentType": "awardNotice",
"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/074310-2025",
"datePublished": "2025-11-17T11:08:13Z",
"format": "text/html"
}
],
"assessmentSummariesDateSent": "2025-11-07T00:00:00Z",
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2025-12-01T23:59:59Z",
"status": "scheduled"
}
]
}
],
"contracts": [
{
"id": "1",
"awardID": "1",
"title": "Web Optimisation Platform",
"status": "active",
"period": {
"startDate": "2026-01-15T00:00:00Z",
"endDate": "2029-11-16T23:59:59Z"
},
"value": {
"amountGross": 263760,
"amount": 219800,
"currency": "GBP"
},
"aboveThreshold": true,
"dateSigned": "2026-01-14T00:00:00Z",
"documents": [
{
"id": "005220-2026",
"documentType": "contractNotice",
"noticeType": "UK7",
"description": "Contract details notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/005220-2026",
"datePublished": "2026-01-21T11:52:46Z",
"format": "text/html"
}
]
}
]
}