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Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan

Cambridgeshire & Peterborough Combined Authority

This public procurement record has 2 releases in its history.

Award

08 Jan 2026 at 10:14

UK7 - Contract Details Notice
Tender

22 Sep 2025 at 11:37

UK4 - Tender Notice
Summary of the contracting process

This procurement process, initiated by the Cambridgeshire & Peterborough Combined Authority, focuses on developing a comprehensive Destination Management Plan and a storytelling narrative for the Cambridgeshire & Peterborough visitor economy. The tender, initially opened on 22 September 2025, falls under the service category, specifically targeting research, development, and consultancy services. The procurement method employed was an open competition, structured below the threshold, and it proceeded into the award stage by 8 January 2026. The contracts, set to commence on 13 October 2025, involve two key lots: Lot 1 for destination management, and Lot 2 for storytelling and brand development, each with an option to extend for six months up to October 2026. The procurement location is within the UK region of Cambridgeshire and Peterborough, with a significant focus on enhancing the area's tourism appeal.

This tender presents a substantial opportunity for small and medium enterprises, particularly those specialising in marketing, consulting, and tourism-related industries. Companies with expertise in creating compelling narratives and brand development could greatly benefit from engaging in this project, as it aims to increase visitor numbers and economic impact through enhanced regional promotion. The comprehensive approach, combining storytelling with strategic destination planning, allows businesses to showcase their capabilities in crafting intricate narratives and robust branding strategies that align with regional economic goals. This has the potential for long-term engagement in a vital sector, thus fostering business growth and regional economic development.

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Notice Information

Notice Title

Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan

Notice Description

The aim of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region's varied offer that better reflects the area, and to help develop an overarching Destination Management Plan for the region that can be woven into every touchpoint for the Cambridgeshire & Peterborough's visitor economy to: * Unlock and promote the region's distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal. * Build upon the strength of Cambridge and its existing Destination Management Plan to utilise the asset ensuring regional spread of visitor benefits. * Strengthen the resilience of the region's visitor economy by driving business growth, addressing skills gaps, and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks. The Contract is intended to start week from commencing 13th October 2025 or as otherwise agreed. The Contract includes an option to extend for a further period or periods up to a total of 6 months, taking the Contract term to a maximum of 12 months.

Lot Information

Lot 1 - Destination Management Plan for Cambridgeshire & Peterborough

Five-year Destination Management Plan: Setting a clear vision for the growth, promotion and future of our region as a tourism destination

Renewal: 6 months optional extension

Lot 2 - Story Telling Narrative and Brand Development

Narrative Development: Defining the Story of Cambridgeshire & Peterborough and Bringing the Story to Life

Renewal: 6 months optional extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-059ede
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001321-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73000000 - Research and development services and related consultancy services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79400000 - Business and management consultancy and related services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
£100,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£92,431 Under £100K

Notice Dates

Publication Date
8 Jan 20267 months ago
Submission Deadline
6 Oct 2025Expired
Future Notice Date
Not specified
Award Date
24 Nov 20259 months ago
Contract Period
1 Dec 2025 - 31 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Cambridgeshire & Peterborough Combined Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HUNTINGDON
Postcode
PE29 3TN
Postcode Area
Peterborough
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH4 Cambridgeshire and Peterborough
Small Region (ITL 3)
TLH42 Cambridgeshire CC
Delivery Location
Not specified
Local Authority
Huntingdonshire
Electoral Ward
Huntingdon North
Westminster Constituency
Huntingdon

Supplier Information

Number of Suppliers
2
Supplier Names

G C Insight

Gubi Consulting

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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