Award

Digital Loyalty and Subscription Model Application

TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)

This public procurement record has 1 release in its history.

Award

25 Sep 2025 at 14:34

Summary of the contracting process

The procurement process for the "Digital Loyalty and Subscription Model Application" was undertaken by Transport for Wales Rail Limited (TfW), focusing on the industry category of software packages and information systems. The project involved the development of a bespoke software application that would facilitate TfW customers to access subscription pricing tiers and participate in a digital loyalty scheme. This contract, which is classified under the 'goods' category, was awarded on 26th February 2025 and has reached the 'award' stage. The procurement method used was limited, without a prior call for competition, due to the exclusive technical requirements specific to the TfW rail industry. The principal location for delivery is the region of Wales (UKL), contributing to the broader network of train services. The award, identified as contract ID 059801-2025-1, was granted to the supplier BLOCKRANK LIMITED.

This tender presents substantial business growth opportunities for companies that specialise in developing innovative software solutions with a focus on customer engagement and loyalty programs. The nature of this contract and its reliance on exclusive technical specifications suggest that businesses with specialized expertise in transportation sectors and those capable of innovative application development would be well-placed to compete and deliver value in similar future projects. Enterprises that can offer protected rights, including intellectual property rights, are particularly advantageous in such competitive environments. Additionally, the contract being awarded to an SME, BLOCKRANK LIMITED, emphasizes the potential for small and medium enterprises to successfully engage and thrive within this market sector.

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Notice Title

Digital Loyalty and Subscription Model Application

Notice Description

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

Lot Information

Lot 1

Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.

Procurement Information

In accordance with Article 50 (1) could only be provided by the awarded supplier due to the absence of competition for technical reasons (ii) i.e. the TfW specific requirements and rail industry specific parameters within which the interim was required to deliver and the protection of exclusive rights, including intellectual property rights of the supplier established during the initial pilot stage.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a258
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/059801-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Sep 20255 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
26 Feb 202512 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)
Contact Name
Not specified
Contact Email
procurement.help@tfwrail.wales
Contact Phone
+44 2920720500

Buyer Location

Locality
RHONDDA CYNON TAF
Postcode
CF37 4TH
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
TLL Wales

Local Authority
Rhondda Cynon Taf
Electoral Ward
Pontypridd Town
Westminster Constituency
Pontypridd

Supplier Information

Number of Suppliers
1
Supplier Name

BLOCKRANK

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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