Award

Trustpilot Enterprise Upgrade

TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)

This public procurement record has 1 release in its history.

Award

29 Sep 2025 at 15:03

UK7 - Contract Details Notice
Summary of the contracting process

The procurement process for the "Trustpilot Enterprise Upgrade" was finalized by Transport for Wales Rail Limited, a sub-central government authority in the United Kingdom, operating under Welsh devolved regulations. The award stage was completed on 29th September 2025, and the contract commenced on 1st October 2025. The procurement involved a direct award to Trustpilot Ltd for an enterprise-level platform upgrade without competition, falling below the threshold for open competition. The contract spans till 1st October 2027, with possible extensions till 2029, in the industry category of business services, with a focus on enhancing customer trust and digital engagement through advanced analytical capabilities. Located in Pontypridd, Wales, the process was governed by legislation 2023/54 under the UKPGA scheme.

This tender offers significant opportunities for businesses in the digital services and business consultation sectors, especially those capable of providing sophisticated online engagement platforms with AI-powered analytics and full API access. Although Trustpilot Ltd was directly awarded this contract, similar businesses that can enhance digital customer engagement and conversion for large public entities like Transport for Wales could benefit from future opportunities in this field. Businesses with strengths in developing scalable and comprehensive digital solutions aligned with public authority objectives would be well-suited to compete for similar contracts.

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Notice Information

Notice Title

Trustpilot Enterprise Upgrade

Notice Description

Transport for Wales (TfW) has awarded a contract via direct award to Trustpilot for the provision of its Enterprise-level platform upgrade. The Trustpilot Enterprise solution offers exclusive capabilities essential to TfW's strategic objectives around customer trust, digital engagement, and conversion. These include full API access, AI-powered review management, Google Seller Ratings eligibility, and advanced analytics.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a44a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/060621-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£127,200 £100K-£500K

Notice Dates

Publication Date
29 Sep 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Sep 20255 months ago
Contract Period
30 Sep 2025 - 1 Oct 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)
Contact Name
Chloe Allen
Contact Email
chloe.allen@tfw.wales
Contact Phone
Not specified

Buyer Location

Locality
PONTYPRIDD
Postcode
CF37 4TH
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
Not specified
Local Authority
Rhondda Cynon Taf
Electoral Ward
Pontypridd Town
Westminster Constituency
Pontypridd

Supplier Information

Number of Suppliers
1
Supplier Name

TRUSTPILOT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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