Planning

DHSC Physical Activity Apps Strategic Partnership Opportunity

DEPARTMENT OF HEALTH & SOCIAL CARE

This public procurement record has 1 release in its history.

Planning

01 Oct 2025 at 10:55

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The Department of Health & Social Care (DHSC) is currently in the planning stage for a strategic partnership opportunity focused on enhancing physical activity among the most inactive individuals. The initiative, titled "DHSC Physical Activity Apps Strategic Partnership Opportunity," is catered towards media partners who can collaborate on promoting NHS Couch to 5k and NHS Active 10 apps. This endeavour falls under the 'services' industry category, with a particular focus on advertising and recreational services. The engagement process is scheduled to close with the submission deadline set for 9:00 am on Monday, 27th October 2025, and aims to be conducted across locations within the United Kingdom, specifically programmed as a contribution in kind rather than a traditional procurement.

This tender presents substantial opportunities for businesses specialising in advertising services and digital marketing, particularly those with experience in health and wellness sectors. By partnering with the DHSC, businesses can enhance their portfolio through a high-profile collaboration, potentially reaching millions through the promotion of widespread health and fitness applications. Ideal candidates would include media agencies, digital content creators, and companies proficient in user engagement strategies with the capacity to drive significant user growth for digital platforms. Additionally, this collaboration promises to enhance brand credibility and visibility by associating with a significant public health initiative directly linked to the NHS.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

DHSC Physical Activity Apps Strategic Partnership Opportunity

Notice Description

DHSC is launching this market engagement is to find one or more media partners who can work seamlessly with the Department to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. We are striving to get people to build movement back into their lives, and move more regularly, so that they establish habits which can help lead to healthier, happier, lives. The focus of any future collaboration will be centred around our popular digital support tools, the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app.

Planning Information

The purpose of this market engagement is to find one or more media partners who can work seamlessly with DHSC to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. The focus of any future collaboration will include, but is not limited to, media content centred around our proprietary applications (apps), the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app. This is not a public procurement or sponsorship opportunity. DHSC is specifically looking to collaborate on a “contribution in kind” basis and is keen to hear from interested parties who can help us to: 1. motivate and support the most inactive people in our society to build some physical activity into their daily routines 2. develop NHS Couch to 5k and/or NHS Active 10 user experience to keep the app(s) engaging millions of people every year 3. drive large volumes of new users to the app(s) How to Participate Interested organisations are invited to complete the Collaboration Questionnaire linked here: https://forms.office.com/e/S1Zy5hy8h3 Further guidance on how to complete the questionnaire and how the responses will be evaluated can be downloaded from the link here: https://atamis-1928.my.salesforce.com/sfc/p/0O000000rwim/a/Sr000001DCcH/nCuZVRO3.ZAPAsl5pT0Va1XFa5.AFIQi1FfTD73AEdY The deadline for submission is 9:00am on Monday 27th October 2025. If you have questions to raise about this potential opportunity please contact partnerships@dhsc.gov.uk, referencing “Physical Activity Apps Strategic Partnerships” in the subject line.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a5b7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/061249-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79341000 - Advertising services

92000000 - Recreational, cultural and sporting services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
27 Oct 2025Expired
Award Date
Not specified
Contract Period
25 Sep 2025 - 27 Oct 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT OF HEALTH & SOCIAL CARE
Contact Name
Not specified
Contact Email
partnerships@dhsc.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1H 0EU
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05a5b7-2025-10-01T11:55:07+01:00",
    "date": "2025-10-01T11:55:07+01:00",
    "ocid": "ocds-h6vhtk-05a5b7",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PMQG-9965-CHZR",
            "name": "Department of Health & Social Care",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PMQG-9965-CHZR"
            },
            "address": {
                "streetAddress": "39 Victoria Street",
                "locality": "London",
                "postalCode": "SW1H 0EU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "email": "partnerships@dhsc.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.gov.uk/government/organisations/department-of-health-and-social-care",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthorityCentralGovernment",
                        "description": "Public authority - central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PMQG-9965-CHZR",
        "name": "Department of Health & Social Care"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "The purpose of this market engagement is to find one or more media partners who can work seamlessly with DHSC to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. The focus of any future collaboration will include, but is not limited to, media content centred around our proprietary applications (apps), the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app. This is not a public procurement or sponsorship opportunity. DHSC is specifically looking to collaborate on a \"contribution in kind\" basis and is keen to hear from interested parties who can help us to: 1. motivate and support the most inactive people in our society to build some physical activity into their daily routines 2. develop NHS Couch to 5k and/or NHS Active 10 user experience to keep the app(s) engaging millions of people every year 3. drive large volumes of new users to the app(s) How to Participate Interested organisations are invited to complete the Collaboration Questionnaire linked here: https://forms.office.com/e/S1Zy5hy8h3 Further guidance on how to complete the questionnaire and how the responses will be evaluated can be downloaded from the link here: https://atamis-1928.my.salesforce.com/sfc/p/0O000000rwim/a/Sr000001DCcH/nCuZVRO3.ZAPAsl5pT0Va1XFa5.AFIQi1FfTD73AEdY The deadline for submission is 9:00am on Monday 27th October 2025. If you have questions to raise about this potential opportunity please contact partnerships@dhsc.gov.uk, referencing \"Physical Activity Apps Strategic Partnerships\" in the subject line.",
                "dueDate": "2025-10-27T23:59:59Z",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "061249-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/061249-2025",
                "datePublished": "2025-10-01T11:55:07+01:00",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "ocds-h6vhtk-05a5b7",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "DHSC Physical Activity Apps Strategic Partnership Opportunity",
        "description": "DHSC is launching this market engagement is to find one or more media partners who can work seamlessly with the Department to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. We are striving to get people to build movement back into their lives, and move more regularly, so that they establish habits which can help lead to healthier, happier, lives. The focus of any future collaboration will be centred around our popular digital support tools, the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "92000000",
                        "description": "Recreational, cultural and sporting services"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 0,
            "amount": 0,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "lots": [
            {
                "id": "1",
                "contractPeriod": {
                    "startDate": "2025-09-26T00:00:00+01:00",
                    "endDate": "2025-10-27T23:59:59Z"
                },
                "status": "planning"
            }
        ],
        "status": "planning"
    },
    "language": "en"
}