Award

Brand Health Tracking

MONEY AND PENSIONS SERVICE

This public procurement record has 1 release in its history.

Award

13 Oct 2025 at 12:42

Summary of the contracting process

The procurement process was carried out by the Money and Pensions Service, a central government public authority in the United Kingdom. It involved a contract titled "Brand Health Tracking," focused on services related to market and economic research, polling, and statistics. This contract is located at the Money & Pensions Service in Bedford, UKH24. The process has reached the award stage, with key dates including the contract signing on 10th October 2025 and completion on 31st March 2028. The procurement method used was a limited competition, aligned with being below the threshold as per the legal framework established by UK legislation.

This tender offers substantial opportunities for businesses involved in market research and statistical analysis, particularly those specialising in brand health tracking. The contract, awarded to DVJ Insights Ltd, has a total value of £109,897, providing a lucrative opportunity for small to medium enterprises (SMEs) capable of delivering comprehensive brand analysis services. Companies with expertise in messaging, positioning mapping, and channel recall will find this tender aligns well with their growth strategies in the area of public sector contracts in the UK.

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Notice Title

Brand Health Tracking

Notice Description

Brand funnel health, positioning mapping, messaging and channel recall

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ae44
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/064761-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79300000 - Market and economic research; polling and statistics

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£109,897 £100K-£500K

Notice Dates

Publication Date
13 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
9 Oct 20254 months ago
Contract Period
9 Oct 2025 - 31 Mar 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MONEY AND PENSIONS SERVICE
Contact Name
Not specified
Contact Email
commercial@maps.org.uk
Contact Phone
Not specified

Buyer Location

Locality
BEDFORD
Postcode
MK42 9AB
Post Town
Milton Keynes
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH24 Bedford
Delivery Location
Not specified

Local Authority
Bedford
Electoral Ward
Cauldwell
Westminster Constituency
Bedford

Supplier Information

Number of Suppliers
1
Supplier Name

DVJ INSIGHTS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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