This public procurement record has 2 releases in its history.

ContractAmendment

04 Jun 2026 at 06:55

Award

15 Oct 2025 at 07:21

Summary of the contracting process

The procurement process led by the Met Office, a central government public authority based in Exeter, UK, pertains to the "Google AdServer" project within the services industry category. It involves the procurement of an ad serving platform specifically Google Ad Manager. Initially awarded to Incubeta, a supplier based in the Netherlands, the contract commenced on 1st November 2025 and is set to conclude on 31st October 2026. It was awarded through a direct procurement method below the competition threshold, indicating a more streamlined process without competition. A contract amendment was later issued on 3rd June 2026 due to increased ad traffic incurring additional charges.

This tender represents a significant opportunity for businesses offering subscription services, particularly those experienced with Google Ad Manager or similar platforms. Although the initial award bypassed the usual competitive process, suppliers with strong capabilities in managing digital ad platforms and traffic can position themselves for future changes or augmentations. Large enterprises and those with international operational capacity, akin to Incubeta, may find opportunities to leverage such contracts for business growth. Engaging with the Met Office can open doors to working with a prominent UK governmental entity, potentially enhancing a firm's visibility and credentials within the digital services sector.

How relevant is this notice?

Notice Title

Google AdServer

Notice Description

Ad Serving Platform (Google Ad Manager)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ccd8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052550-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK10 - Contract Change Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79980000 - Subscription services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£144,000 £100K-£500K

Notice Dates

Publication Date
4 Jun 20263 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Oct 20258 months ago
Contract Period
2 Jun 2026 - 31 Oct 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MET OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EXETER
Postcode
EX1 3PB
Post Town
Exeter
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
Not specified

Local Authority
Exeter
Electoral Ward
Pinhoe
Westminster Constituency
Exmouth and Exeter East

Supplier Information

Number of Suppliers
1
Supplier Name

INCUBETA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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