Award

Google AdServer

MET OFFICE

This public procurement record has 1 release in its history.

Award

15 Oct 2025 at 07:21

UK7 - Contract Details Notice
Summary of the contracting process

The Met Office, a central government public authority based in Exeter, United Kingdom, has completed a procurement process for a Google AdServer platform, specifically Google Ad Manager. The procurement, with the tender ID DN791762, was conducted through a direct method, allowing the Met Office to engage Incubeta, a large supplier from the Netherlands, without competition, as it was below the threshold. This service falls under the industry category of subscription services. The contract was signed on 9th October 2025, with an active period set to begin on 1st November 2025, spanning until 31st October 2026. The contract is valued at £96,000 and has a gross value of £115,200.

This procurement represents a significant opportunity for businesses in the digital advertising sector, particularly those providing ad serving technology and subscription-based services. Companies with expertise in managing and implementing ad server platforms and capabilities to operate within the United Kingdom market are well-suited to engage in such contracts. The Met Office’s procurement activities demonstrate a demand for advanced technological solutions, presenting opportunities for businesses looking to expand their footprint in the public sector. With the procurement process completed via a direct method, it highlights the potential for future opportunities through established relationships with public authorities.

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Notice Information

Notice Title

Google AdServer

Notice Description

Ad Serving Platform (Google Ad Manager)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ccd8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/065403-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79980000 - Subscription services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£96,000 Under £100K

Notice Dates

Publication Date
15 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Oct 20254 months ago
Contract Period
1 Nov 2025 - 31 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MET OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EXETER
Postcode
EX1 3PB
Post Town
Exeter
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
Not specified
Local Authority
Exeter
Electoral Ward
Pinhoe
Westminster Constituency
Exmouth and Exeter East

Supplier Information

Number of Suppliers
1
Supplier Name

INCUBETA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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