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Research: Consumer Insights Tracker

Food Standards Agency

This public procurement record has 3 releases in its history.

Award

26 Feb 2026 at 12:18

UK7 - Contract Details Notice
Award

19 Jan 2026 at 17:22

UK6 - Contract Award Notice
Tender

16 Oct 2025 at 16:41

UK4 - Tender Notice
Summary of the contracting process

The Food Standards Agency (FSA), a central government public authority, has completed a procurement process for the "Research: Consumer Insights Tracker." Located at York, United Kingdom, the buyer is pursuing research and development consultancy services to gather consumer insights. The procurement was conducted through an open procedure, resulting in the award dated 26 February 2026, with the contract period stretching from 1 April 2026 to 31 March 2029. The project entails conducting monthly surveys, evolving since its inception during the Covid-19 pandemic in April 2020, for a total gross value of £262,800. Interested businesses had until 17 November 2025 to submit tenders, with YouGov Plc ultimately being awarded the contract.

The contract's focus on consumer insights presents growth opportunities for businesses specialising in research and development services. Firms with capabilities in comprehensive project management, including recruitment and logistics, can benefit significantly. While YouGov Plc, a large firm, secured the contract, the tender attracted four bids from SMEs, underlying competitive prospects for smaller enterprises to engage with similar future tenders. The process leveraged electronic submissions via the Atamis system, ensuring accessibility for technology-oriented firms and facilitating participation from businesses adept at innovative data collection methodologies within the UK.

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Notice Information

Notice Title

Research: Consumer Insights Tracker

Notice Description

The Food Standards Agency (FSA) has awarded a contract for the delivery of the Consumer Insight Tracker. The FSA has been conducting monthly surveys with consumers (the Consumer Insights Tracker) since the start of the Covid-19 pandemic in April 2020. The surveys have evolved over time to meet emerging needs. The contract will deliver the FSA's Consumer Insights Tracker for the next 3 years (with annual break clauses). The supplier will be responsible for all aspects of the project, including recruitment, sampling, logistics and project management.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ce51
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/017265-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73000000 - Research and development services and related consultancy services

73200000 - Research and development consultancy services

79300000 - Market and economic research; polling and statistics

79310000 - Market research services

79315000 - Social research services

Notice Value(s)

Tender Value
£219,000 £100K-£500K
Lots Value
£219,000 £100K-£500K
Awards Value
£211,200 £100K-£500K
Contracts Value
£219,000 £100K-£500K

Notice Dates

Publication Date
26 Feb 20266 months ago
Submission Deadline
17 Nov 2025Expired
Future Notice Date
Not specified
Award Date
19 Dec 20258 months ago
Contract Period
1 Apr 2026 - 31 Mar 2029 3-4 years
Recurrence
2028-10-01

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Food Standards Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
YORK
Postcode
YO1 7PR
Postcode Area
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
Not specified
Local Authority
York
Electoral Ward
Guildhall
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

YouGov Plc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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