Award

Food and Drink Expo 13 - 15 April 2026

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

21 Oct 2025 at 09:12

UK7 - Contract Details Notice
Summary of the contracting process

The procurement process for the "Food and Drink Expo 13 – 15 April 2026" has been completed by the Welsh Government, specifically the Corporate Procurement Services based in Cardiff. This contract pertains to the services industry and involves purchasing stand space at the Food and Drink Expo, occurring at the NEC in Birmingham from 13th to 15th April 2026. The procurement stage is in the Award phase as of 21st October 2025 with the contract running from 1st November 2025 to 30th April 2026. The procurement method used was a direct award, under the "Below threshold - without competition" category, due to its specialised nature. William Reed Ltd, based in West Sussex, has been awarded the contract to manage the UK exhibition space under the "Farm Shop and Deli" show theme.

This tender provides noteworthy opportunities for companies specialising in the exhibition and event management sector, particularly those with a focus on food and beverage products. Businesses well-suited to compete for similar opportunities would be those with experience in managing large-scale exhibitions and providing integrated services that enhance brand visibility at international expos. The procurement's structure caters to service providers with the capability to deliver bespoke exhibition solutions, allowing for exposure within influential industry gatherings. Moreover, companies aiming to expand their portfolio in collaboration with government projects or aspiring to increase their presence in the UK market would benefit significantly from such opportunities.

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Notice Information

Notice Title

Food and Drink Expo 13 - 15 April 2026

Notice Description

Welsh Government Food Division to purchase stand space at the Food and Drink Expo. The event is being held at the NEC in Birmingham from 13 - 15 April 2026. Welsh Government, under the Food and Drink Wales brand, has a long association with the event. It is proposed that our exhibition space will be within the Farm Shop and Deli show in April 2026. William Reed Ltd manages all the space allocated to UK businesses and is the sole provider of exhibition space for the event.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d072
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/066982-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79900000 - Miscellaneous business and business-related services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£101,342 £100K-£500K

Notice Dates

Publication Date
21 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
19 Oct 20254 months ago
Contract Period
1 Nov 2025 - 30 Apr 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Not specified
Contact Email
cpsprocurementadvice@gov.wales
Contact Phone
Not specified

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

WILLIAM REED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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