Award

Provision of Email Marketing Platform / Tool

MERSEYTRAVEL

This public procurement record has 1 release in its history.

Award

27 Oct 2025 at 08:15

Summary of the contracting process

The procurement process involves Merseytravel, a public authority in the sub-central government sector, located in Liverpool, United Kingdom. This contracting authority has recently completed the tender phase for the provision of an Email Marketing Platform / Tool. The contract, valued at £106,075.54 excluding VAT, has been awarded to GRANICUS-FIRMSTEP LIMITED, and will commence on December 1, 2025, running through November 30, 2028, with an option to extend up to two additional years until November 30, 2030. This procurement falls under the category of IT services, focusing on consulting, software development, internet, and support, conducted through a limited competition method below the threshold. Key documents were published on October 27, 2025.

This tender offers substantial opportunities for businesses specialising in IT services, particularly those experienced in developing and supporting digital marketing platforms. Businesses looking to grow in the technology consultation sector would be well-suited to compete in similar future tenders of this nature. The procurement method indicates limited competition, presenting feasible entry chances for small to medium enterprises (SMEs) familiar with providing bespoke technological solutions. Engaging with it opens avenues for further collaborative ventures with public authorities in innovative digital solutions across the UK.

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Notice Title

Provision of Email Marketing Platform / Tool

Notice Description

Merseytravel is seeking a new hosted email marketing platform with the features outlined in the tender documents to replace the existing system. The contract for the new solution will be awarded for a period of 3 years, with an optional extension of up to 2 additional years.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d3ce
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068384-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£106,075 £100K-£500K

Notice Dates

Publication Date
27 Oct 20253 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Oct 20253 months ago
Contract Period
1 Dec 2025 - 30 Nov 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MERSEYTRAVEL
Contact Name
Not specified
Contact Email
procurement@liverpoolcityregion-ca.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BP
Post Town
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified

Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

GRANICUS-FIRMSTEP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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