Award

Visit Sunderland Tourism Campaign

SUNDERLAND CITY COUNCIL

This public procurement record has 1 release in its history.

Award

27 Oct 2025 at 10:46

UK7 - Contract Details Notice
Summary of the contracting process

Sunderland City Council has completed the procurement process for a marketing campaign titled "Visit Sunderland Tourism Campaign" under its 10-year tourism strategy. This project aims to celebrate the city's diversity and strengths across sports, music, food, culture, and heritage, with activities extending to spring 2026. The contract was awarded to DIFFERENT NARRATIVE INTEGRATED MARKETING LIMITED, a Newcastle Upon Tyne-based SME. The procurement process, which followed a limited, below-threshold competition method, culminated in a contract worth £73,200 signed on 29th September 2025. The services fall under the business services category and will support promotional activities centred around Sunderland's major events and seasonal happenings, enhancing tourism appeal.

This tender presents significant opportunities for businesses specialising in creative marketing and event promotion. With a focus on tourism, companies with expertise in cultural event marketing, visitor engagement, and campaign management would be well-positioned to contribute successfully. SMEs similar to DIFFERENT NARRATIVE INTEGRATED MARKETING LIMITED might find this contract beneficial for expanding their portfolios and enhancing their visibility within this strategic industry. This campaign holds potential for businesses looking to play a role in growing Sunderland's tourism sector, leveraging their innovative marketing solutions to attract and engage visitors effectively.

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Notice Information

Notice Title

Visit Sunderland Tourism Campaign

Notice Description

Award Notice - Under Threshold As part of the Council's 10-year tourism strategy, developed with partners and launched in May 2025, the Council are delivering a series of themed campaigns aligned to major events and seasonal activity - celebrating the diversity and strengths of the city. These campaigns highlight sport, music, food, culture and heritage, with activity running through to spring 2026. The Council requires a agency support to develop a targeted, creative campaign that engages visitors - and encourages them to make the most of their time in Sunderland.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d3f0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068449-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£73,200 Under £100K

Notice Dates

Publication Date
27 Oct 20253 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 Sep 20254 months ago
Contract Period
5 Oct 2025 - 30 Apr 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SUNDERLAND CITY COUNCIL
Contact Name
Not specified
Contact Email
corporate.procurement@sunderland.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
SUNDERLAND
Postcode
SR1 3AA
Post Town
Sunderland
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC44 Sunderland
Delivery Location
Not specified
Local Authority
Sunderland
Electoral Ward
Millfield
Westminster Constituency
Sunderland Central

Supplier Information

Number of Suppliers
1
Supplier Name

DIFFERENT NARRATIVE INTEGRATED MARKETING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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