Award

Stop Smoking, Feel Better - Multimedia Public Health Education Campaign

EAST SUSSEX COUNTY COUNCIL

This public procurement record has 2 releases in its history.

Award

03 Nov 2025 at 15:15

UK6 - Contract Award Notice
Award

29 Oct 2025 at 15:12

UK5 - Transparency Notice
Summary of the contracting process

East Sussex County Council, a public authority in the United Kingdom, has recently awarded a contract to ESKIMOSOUP LIMITED for a public health education campaign titled "Stop Smoking, Feel Better." This initiative, part of the South East Smokefree Alliance, aims to create a smokefree South East region by 2030. The project falls under the services category, specifically business services including law, marketing, consulting, recruitment, printing, and security. Contracting was conducted through a direct award, finalised on November 3, 2025, with the contract running from November 17, 2025, to November 16, 2026, and potential extensions up to 2029. The campaign will be rolled out in phases across several regions in the UK, particularly focusing on the South East, with key deliverables occurring in Autumn 2025 and Spring 2026.

This procurement offers significant business growth opportunities, particularly for firms in the marketing, consulting, and multimedia production sectors. SMEs with capabilities in strategic public health campaigns may find this contract particularly beneficial due to the focus on multi-channel public health communication. ESKIMOSOUP LIMITED, being the sole supplier due to possessing exclusive intellectual property rights to the campaign's content, has set a precedent for businesses to aim for significant involvement in public health ventures through innovation and IP development. Businesses looking to engage in similar contracts should focus on developing unique solutions and strategic partnerships with public health organizations to provide targeted and effective communication strategies that can leverage ongoing public health objectives.

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Notice Information

Notice Title

Stop Smoking, Feel Better - Multimedia Public Health Education Campaign

Notice Description

East Sussex County Council are intending to award a contract on behalf of The South East Smokefree Alliance. The South East Smokefree Alliance are local authorities, directors of public health, healthcare professionals, sector experts and advisors - coming together with a strategic aim to make the South East a smokefree region by 2030 (see their website https://www.quittogetherlivebetter.com/about-us/). The Alliance is funded by 2.5% of the Local Stop Smoking Service grant from each of the co-funding members, including East Sussex County Council. The South East Smokefree Alliance has voted to invest additional funds, beyond their core contributions, to deliver a large-scale, multi-channel public health campaign across the region. During the initial term of the contract this will be in two phases; Autumn 2025 and Spring 2026, depending on grant funding received this year and in future years. Contract values quoted are maximum estimated total spend from the members of the Southeast Smokefree Alliance (subject to grant funding received and dependant on number of LA's in the Alliance contributing within the timeframe).

Procurement Information

Explanation of how the justification is met: The Provider is currently delivering a Stop Smoking campaign for ESCC and the South East Smokefree Alliance. The direct award will enable consistency with PR and Communications across the South East region and the continuation of a seamless service by a very experienced and capable Provider. ESKI holds the intellectual property rights to the public health campaign "Stop Smoking, Feel Better". This campaign has been specifically developed, tested, and evaluated by ESKI, and is owned exclusively by them. Therefore, no other supplier can replicate this intellectual property, nor meet the Specification requirements or delivery timescales. The direct award will protect return on investment already made by the Alliance, by using the same supplier for the new campaign, avoiding set up costs which might be incurred by an alternative supplier.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d66d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/070526-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,640,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
3 Nov 20253 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Oct 20253 months ago
Contract Period
17 Nov 2025 - 16 Nov 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
EAST SUSSEX COUNTY COUNCIL
Contact Name
Not specified
Contact Email
michelle.anderson@eastsussex.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LEWES
Postcode
BN7 1UE
Post Town
Brighton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ22 East Sussex CC
Delivery Location
Not specified
Local Authority
Lewes
Electoral Ward
Lewes Priory
Westminster Constituency
Lewes

Supplier Information

Number of Suppliers
1
Supplier Name

ESKIMOSOUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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