Tender

Liverpool City Region Destination Welcome Training Scheme

LIVERPOOL CITY REGION COMBINED AUTHORITY

This public procurement record has 2 releases in its history.

TenderUpdate

05 Nov 2025 at 14:33

UK4 - Tender Notice
Tender

05 Nov 2025 at 12:26

UK4 - Tender Notice
Summary of the contracting process

The Liverpool City Region Combined Authority is actively seeking tenders for the "Liverpool City Region Destination Welcome Training Scheme," a project that involves collaboration among local businesses and public partners. This scheme is focused on promoting the Liverpool City Region as a premier destination to draw more visitors, enhance their duration of stay, and ensure broader regional dispersal. Classified under tourist information services, the tender process is currently at the tender update stage. It operates under an open competition procurement method, specifically designed below threshold, and is subject to a light touch regime. The main procurement category is services. Interested parties should note the revised submission deadline of 28th November 2025, with an enquiry period ending on the 19th of November 2025. The contract, intended to start on 5th December 2025 and conclude on 31st March 2026, involves operating within the geographical scope marked by the UKD72 region, representing the broader Liverpool area.

This tender presents significant business growth opportunities, particularly for small and medium enterprises (SMEs) given the focus on boosting tourism and developing destination marketing and digital platforms. Businesses involved in tourism development, digital marketing, and related services will find tailored opportunities within this framework. Firms that are skilled in destination marketing, digital development, and research analytics regarding visitor experience and digital campaigns will be well-positioned to bid successfully. The total project value capped at £40,000, reflects a strategic investment aimed at enriching the local economy by increasing tourist numbers and encouraging visitor expenditure across the region. Given that the quality weighting is 100%, organisations with a strong track record in delivering high-quality, cohesive marketing and development initiatives are particularly encouraged to participate.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Liverpool City Region Destination Welcome Training Scheme

Notice Description

A collaboration of Liverpool City Region (LCR) businesses and public partners are working together to promote LCR as a complete destination with the aim of attracting more visitors, increasing duration of stay and dispersing them across the region. The project, which has several interwoven and mutually supporting workstreams, aims to boost tourist numbers to the region and ensure that they and their wealth are dispersed across all of the city region's products. The workstreams are: * Destination Marketing to Business & Leisure Markets (Led by LCR Destination Partnership (DP)) - a strategic approach to destination marketing across the city region with individual public and private partners plugged into an overarching campaign strategy. * Route Development (Led by LJLA) - developing inbound routes and relationships with airlines to support the increase in international visitors. * Digital Development (Led by LCR DP) - the development of three destination websites (Liverpool, Southport & Wirral). * Destination Welcome (Led by LJLA) (see below) * Research & Evaluation (Led by Northwest Research) - primary research in visitor destinations and analysis of digital campaigns.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05dadd
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/071302-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

63 - Supporting and auxiliary transport services; travel agencies services

CPV Codes

63513000 - Tourist information services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
£40,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Nov 20253 months ago
Submission Deadline
28 Nov 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
5 Dec 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY REGION COMBINED AUTHORITY
Contact Name
Not specified
Contact Email
procurement@liverpoolcityregion-ca.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BP
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD72 Liverpool
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05dadd-2025-11-05T14:33:11Z",
    "date": "2025-11-05T14:33:11Z",
    "ocid": "ocds-h6vhtk-05dadd",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PNDZ-8253-CJJM",
            "name": "Liverpool City Region Combined Authority",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PNDZ-8253-CJJM"
            },
            "address": {
                "streetAddress": "1 Mann Island",
                "locality": "Liverpool",
                "postalCode": "L3 1BP",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD72"
            },
            "contactPoint": {
                "email": "Procurement@liverpoolcityregion-ca.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PNDZ-8253-CJJM",
        "name": "Liverpool City Region Combined Authority"
    },
    "tender": {
        "id": "DN796532",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Liverpool City Region Destination Welcome Training Scheme",
        "description": "A collaboration of Liverpool City Region (LCR) businesses and public partners are working together to promote LCR as a complete destination with the aim of attracting more visitors, increasing duration of stay and dispersing them across the region. The project, which has several interwoven and mutually supporting workstreams, aims to boost tourist numbers to the region and ensure that they and their wealth are dispersed across all of the city region's products. The workstreams are: * Destination Marketing to Business & Leisure Markets (Led by LCR Destination Partnership (DP)) - a strategic approach to destination marketing across the city region with individual public and private partners plugged into an overarching campaign strategy. * Route Development (Led by LJLA) - developing inbound routes and relationships with airlines to support the increase in international visitors. * Digital Development (Led by LCR DP) - the development of three destination websites (Liverpool, Southport & Wirral). * Destination Welcome (Led by LJLA) (see below) * Research & Evaluation (Led by Northwest Research) - primary research in visitor destinations and analysis of digital campaigns.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "63513000",
                        "description": "Tourist information services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKD72",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD72",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 50000,
            "amount": 40000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "specialRegime": [
            "lightTouch"
        ],
        "aboveThreshold": false,
        "submissionMethodDetails": "To view the tender pack and be able to respond to this tender opportunity. Please visit: https://procontract.due-north.com if you are already registered and you will be able to search for the tender opportunity via the project name or the DN reference number. Or if you need to register please visit: https://procontract.duenorth.com/SupplierRegistration/Register",
        "submissionTerms": {
            "electronicSubmissionPolicy": "notAllowed"
        },
        "tenderPeriod": {
            "endDate": "2025-11-28T12:00:00Z"
        },
        "enquiryPeriod": {
            "endDate": "2025-11-19T12:00:00Z"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 50000,
                    "amount": 40000,
                    "currency": "GBP"
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2025-12-05T00:00:00Z",
                    "endDate": "2026-03-31T23:59:59+01:00"
                },
                "awardCriteria": {
                    "description": "This procurement as the contract value is capped to a set amount in line with the grant funding. The Quality Weighting is there for been given 100%"
                }
            }
        ],
        "documents": [
            {
                "id": "071233-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/071233-2025",
                "datePublished": "2025-11-05T12:26:02Z",
                "format": "text/html"
            },
            {
                "id": "071302-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/071302-2025",
                "datePublished": "2025-11-05T14:33:11Z",
                "format": "text/html"
            }
        ],
        "amendments": [
            {
                "id": "071302-2025",
                "description": "extended the submission deadline"
            }
        ]
    },
    "language": "en"
}