UEFA EURO 2028 Tournament Impact Evaluation

THE UNITED KINGDOM SPORTS COUNCIL

This public procurement record has 7 releases in its history.

Award

05 Jun 2026 at 16:27

TenderUpdate

25 Feb 2026 at 16:31

TenderUpdate

12 Feb 2026 at 10:18

Tender

11 Feb 2026 at 17:11

PlanningUpdate

03 Feb 2026 at 11:00

PlanningUpdate

13 Jan 2026 at 16:59

Planning

19 Nov 2025 at 17:12

Summary of the contracting process

The procurement process for the UEFA EURO 2028 Tournament Impact Evaluation, led by The United Kingdom Sports Council with the assistance of the Welsh and Scottish governments, has recently concluded. The primary objective was to secure a supplier able to evaluate the tournament's social and economic impacts across multiple jurisdictions in the UK and Ireland from 2026 to 2030. The process employed an open, competitive flexible procedure and culminated in the award stage on the 5th of June, 2026. The total contract value grossed at £2,250,000 with a net amount of £1,875,000. Relevant industry categories included research and development consultancy, survey design and conduction, and economic impact assessment services. Contract fulfilment is scheduled to begin on the 1st of July, 2026, with a possibility of extension to assess longer-term legacy outcomes post-2030.

This tender presents a significant growth opportunity for businesses with expertise in conducting large-scale, multi-disciplinary evaluations. Companies adept in event impact analysis, possessing substantive experience in managing and delivering complex evaluations, and handling high-profile events, are ideally suited for this contract. The procurement process allowed for SMEs to participate actively, thus encouraging diverse submissions. Enterprises specialising in research services, survey operations, and economic assessments will find this project an excellent match given the scope and nature of required outputs, which include detailed pre-and post-tournament reports and a comprehensive legacy report.

How relevant is this notice?

Notice Title

UEFA EURO 2028 Tournament Impact Evaluation

Notice Description

In October 2023, the UK and Ireland successfully secured the rights to host UEFA EURO 2028. The tournament will take place in England, Scotland, Wales and Republic of Ireland over 31 days in June and July, and will attract the attention of the sporting and major event communities, the media, and the public at large across the UK & Ireland, Europe and the World. A projected 1 million international visitors will visit the UK & Ireland during the tournament. Delivery Partners are committed to evaluating the impacts of the tournament to evidence the value of their investment and the benefits which will accrue throughout the tournament hosting period. Delivery Partners are now seeking to appoint a supplier who will be responsible for evaluating the benefits and impacts of the tournament from 2026-2030. The Successful Tenderer will have the capability to effectively deliver on a diverse range of multi-disciplinary analysis requirements across both the UK and Ireland as part of a single, cross-nation, multi-jurisdictional evaluation of the benefits and impacts of the tournament. There will be 6 key outputs from the work: 1) An Evaluation Plan 2) An assessment of the viability of extending the Evaluation Programme to 2033 3) A pre-tournament report 4) A post-tournament flash report 5) A post-tournament full report 6) A post-tournament legacy report

Planning Information

Engagement 1 This procurement will be progressed using the Competitive Flexible procedure utilising Procurement Act 2023. As part of plans to finalise the approach being taken to procure the services, the Contracting Authorities will be conducting preliminary market engagement via a supplier briefing event. Engagement deadline Wednesday 17 December 2025 Engagement process description The Supplier Briefing is to be held on 12 January 2026. To express an interest in attending please email euro2028procurement@uksport.gov.uk by 5pm on Wednesday 17 December. Dependent on overall numbers, places may be restricted to 2 per company. The event will be held in London with virtual options made available for those who are unable to attend in person. The event will provide prospective suppliers with details of: - The contracting authorities - The tournament hosting partnership and details of how evaluation of the tournament will be governed - The expertise required to deliver the contract - The envisaged contract scope and outputs sought Suppliers are invited to attend the supplier briefing event and provide feedback on the procurement plan being developed either, on the day at the briefing event, or via submissions to be submitted to UK Sport from 12 - 23 January 2026. Further details can be found: - https://www.uksport.gov.uk/about-us/tenders - https://www.uksport.gov.uk/-/media/files/resources/tenders/euro-2028-evaluation-services---supplier-briefing---november-2025.pdf Supplier briefing slide deck (12th January 2026) can be found via the below link (which includes a link to the form to submit formal feedback/questions): - https://www.uksport.gov.uk/-/media/files/resources/tenders/euro-2028-evaluation-services-supplier-briefing-120126---for-distribution.pdf Update 03/02/2025: Formal feedback and questions have been reviewed by the contracting authorities. Responses to all submissions can be found via https://www.uksport.gov.uk/-/media/files/resources/tenders/uefa-euro-2028-tournament-evaluation-services--formal-feedback-written-repsonses-020226.pdf) The responses can also be accessed via https://www.uksport.gov.uk/about-us/tenders

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05e4d7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/053550-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

73110000 - Research services

73200000 - Research and development consultancy services

79311100 - Survey design services

79311200 - Survey conduction services

79311300 - Survey analysis services

79311400 - Economic research services

79311410 - Economic impact assessment

79313000 - Performance review services

92600000 - Sporting services

Notice Value(s)

Tender Value
£1,875,000 £1M-£10M
Lots Value
£1,875,000 £1M-£10M
Awards Value
£1,875,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
5 Jun 20262 weeks ago
Submission Deadline
9 Mar 2026Expired
Future Notice Date
17 Dec 2025Expired
Award Date
4 Jun 20262 weeks ago
Contract Period
30 Jun 2026 - 31 Oct 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE UNITED KINGDOM SPORTS COUNCIL
Additional Buyers

SCOTTISH GOVERNMENT

WELSH GOVERNMENT

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

GRANT THORNTON UK ADVISORY & TAX

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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