Tender

UEFA EURO 2028 Tournament Impact Evaluation

THE UNITED KINGDOM SPORTS COUNCIL

This public procurement record has 5 releases in its history.

TenderUpdate

12 Feb 2026 at 10:18

Tender

11 Feb 2026 at 17:11

PlanningUpdate

03 Feb 2026 at 11:00

PlanningUpdate

13 Jan 2026 at 16:59

Planning

19 Nov 2025 at 17:12

Summary of the contracting process

The United Kingdom Sports Council is inviting tenders for the “UEFA EURO 2028 Tournament Impact Evaluation,” a project that aims to assess the impacts and benefits of hosting this major sporting event. The tournament will span across England, Scotland, Wales, and the Republic of Ireland, with matches held at prominent cities including Birmingham, Cardiff, Dublin, Glasgow, Liverpool, London, Manchester, and Newcastle. The procurement process is currently active with submissions required via email by 17:00 BST on 9 March 2026. Shortlisted candidates will then need to submit detailed tenders by 1 May 2026, followed by presentations by 20 May 2026. The contract is set to commence on 1 July 2026 and will run until 31 October 2030, categorised under research services and consultancy related to sporting events, with a focus on economic impact assessment involving a competitive flexible procedure.

This tender presents significant opportunities for businesses specializing in multi-disciplinary research services, consultancy, and economic evaluations, particularly those experienced in handling large-scale sporting events. Small and medium-sized enterprises (SMEs) are encouraged to participate, with the opportunity to contribute to the evaluation of a high-profile tournament expected to attract substantial international attention and tourism. The successful supplier will need to deliver various detailed reports evaluating the tournament's socio-economic impacts and potential legacy benefits, providing firms with a chance to showcase their analytical and survey conduction expertise while potentially fostering long-term partnerships with government entities across the UK and Ireland.

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Notice Title

UEFA EURO 2028 Tournament Impact Evaluation

Notice Description

In October 2023, the UK and Ireland successfully secured the rights to host UEFA EURO 2028. The tournament will take place in England, Scotland, Wales and Republic of Ireland over 31 days in June and July, and will attract the attention of the sporting and major event communities, the media, and the public at large across the UK & Ireland, Europe and the World. A projected 1 million international visitors will visit the UK & Ireland during the tournament. Delivery Partners are committed to evaluating the impacts of the tournament to evidence the value of their investment and the benefits which will accrue throughout the tournament hosting period. Delivery Partners are now seeking to appoint a supplier who will be responsible for evaluating the benefits and impacts of the tournament from 2026-2030. The Successful Tenderer will have the capability to effectively deliver on a diverse range of multi-disciplinary analysis requirements across both the UK and Ireland as part of a single, cross-nation, multi-jurisdictional evaluation of the benefits and impacts of the tournament. There will be 6 key outputs from the work: 1) An Evaluation Plan 2) An assessment of the viability of extending the Evaluation Programme to 2033 3) A pre-tournament report 4) A post-tournament flash report 5) A post-tournament full report 6) A post-tournament legacy report

Planning Information

Engagement 1 This procurement will be progressed using the Competitive Flexible procedure utilising Procurement Act 2023. As part of plans to finalise the approach being taken to procure the services, the Contracting Authorities will be conducting preliminary market engagement via a supplier briefing event. Engagement deadline Wednesday 17 December 2025 Engagement process description The Supplier Briefing is to be held on 12 January 2026. To express an interest in attending please email euro2028procurement@uksport.gov.uk by 5pm on Wednesday 17 December. Dependent on overall numbers, places may be restricted to 2 per company. The event will be held in London with virtual options made available for those who are unable to attend in person. The event will provide prospective suppliers with details of: - The contracting authorities - The tournament hosting partnership and details of how evaluation of the tournament will be governed - The expertise required to deliver the contract - The envisaged contract scope and outputs sought Suppliers are invited to attend the supplier briefing event and provide feedback on the procurement plan being developed either, on the day at the briefing event, or via submissions to be submitted to UK Sport from 12 - 23 January 2026. Further details can be found: - https://www.uksport.gov.uk/about-us/tenders - https://www.uksport.gov.uk/-/media/files/resources/tenders/euro-2028-evaluation-services---supplier-briefing---november-2025.pdf Supplier briefing slide deck (12th January 2026) can be found via the below link (which includes a link to the form to submit formal feedback/questions): - https://www.uksport.gov.uk/-/media/files/resources/tenders/euro-2028-evaluation-services-supplier-briefing-120126---for-distribution.pdf Update 03/02/2025: Formal feedback and questions have been reviewed by the contracting authorities. Responses to all submissions can be found via https://www.uksport.gov.uk/-/media/files/resources/tenders/uefa-euro-2028-tournament-evaluation-services--formal-feedback-written-repsonses-020226.pdf) The responses can also be accessed via https://www.uksport.gov.uk/about-us/tenders

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05e4d7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/012716-2026
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

73110000 - Research services

73200000 - Research and development consultancy services

79311100 - Survey design services

79311200 - Survey conduction services

79311300 - Survey analysis services

79311400 - Economic research services

79311410 - Economic impact assessment

79313000 - Performance review services

92600000 - Sporting services

Notice Value(s)

Tender Value
£1,875,000 £1M-£10M
Lots Value
£1,875,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Feb 20261 weeks ago
Submission Deadline
9 Mar 20262 weeks to go
Future Notice Date
17 Dec 2025Expired
Award Date
Not specified
Contract Period
30 Jun 2026 - 31 Oct 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE UNITED KINGDOM SPORTS COUNCIL
Additional Buyers

SCOTTISH GOVERNMENT

WELSH GOVERNMENT

Contact Name
Not specified
Contact Email
cpsprocurementadvice@gov.wales, euro2028procurement@uksport.gov.uk, pcs-tender@gov.scot
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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