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Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

Social Care Wales

This public procurement record has 1 release in its history.

Award

26 Nov 2025 at 15:07

Award Notice
Summary of the contracting process

The procurement process was overseen by Social Care Wales, situated in Cardiff, United Kingdom, and focused on selecting a creative and marketing partner for WeCare Wales. This award stage for advertising campaign services concluded on 24th November 2025 under the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework. The procurement, classified under the main category services with a CPV code 79341400, followed a restrictive procedure. Although the monetary value of the contract was set at a nominal amount of £0.01, it offers flexible engagement opportunities dictated by evolving needs and budget availability. The process initiated with an assessment on 24th November 2025 and included a standstill period concluding on 5th December 2025.

This tender represents a significant opportunity for businesses in the marketing and communications industry, especially those specialising in highly creative and strategic campaigns spanning multiple media channels. The chosen partner, COWSHED COMMUNICATION LIMITED, is required to collaborate closely with the WeCare Wales team, delivering solutions that are flexible and value-driven. Businesses that are proactive, innovative, and capable of adapting to fluctuating project scopes and budgets will find this procurement particularly suitable. The contract allows for work to be commissioned on an 'as required' basis, with a strong focus on providing strategic insight and ensuring outputs comply with Welsh language standards, making it ideal for larger firms with robust creative capacity and strategic insight.

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Notice Information

Notice Title

Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

Notice Description

This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

Lot Information

Lot 1

Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework Reference: NPS-CS-107-20 Social Care Wales's Requirements Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns. The creative partner must: - Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects. - Optimize impact and ensure value for money within the available budget. - Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print. - Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups. - Manage budget planning and oversight ensuring adherence to agreed financial parameters. - Maintain clear communication processes with the We Care Wales team. - Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data. - Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards. - Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences. Additional information: With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05e970
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/077346-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Nov 20259 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Nov 20259 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Social Care Wales
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 1EW
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

COWSHED COMMUNICATION LIMITED

Further Information

Open Contracting Data Standard (OCDS)

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