Award

RBGKEW1483 Legacy Proposition Development

BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW

This public procurement record has 1 release in its history.

Award

27 Nov 2025 at 12:42

UK7 - Contract Details Notice
Summary of the contracting process

The Royal Botanic Gardens Kew, operating as a public authority under the central government in the United Kingdom, recently concluded a procurement process titled "RBGKEW1483 Legacy Proposition Development". This tender focused on services within the marketing management consultancy sector, specifically seeking a specialist legacy consultancy to enhance their legacy marketing proposition. This procurement, identified under the ID RBGKEW1483, took place via a direct method without competition due to its sub-threshold nature. The contracting phase is now complete, with the award being announced on 27th November 2025. Legacy Futures, a small to medium-sized enterprise, secured the contract, which runs from 3rd November 2025 to 31st October 2026, with a possibility for a one-year renewal.

This tender represents a significant opportunity for businesses specializing in marketing consultancy services, especially those with a focus on legacy proposition development. Companies experienced in strategic development, audience insights, and creating engaging key messaging could greatly benefit by collaborating with established institutions such as the Royal Botanic Gardens Kew. Legacy Futures' success demonstrates that small to medium enterprises with suitable expertise and innovation, particularly those based or able to deliver across various UK regions, can effectively compete and secure government contracts, thus facilitating business growth and broadening client portfolios.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

RBGKEW1483 Legacy Proposition Development

Notice Description

We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: * Strategy development and audience insight * Proposition development * Key messages * Case studies Creative development, media buying and activation are not part of this brief.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ea1a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/077658-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£36,000 Under £100K

Notice Dates

Publication Date
27 Nov 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
3 Nov 20253 months ago
Contract Period
3 Nov 2025 - 31 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KEW GREEN
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

LEGACY FUTURES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05ea1a-2025-11-27T12:42:16Z",
    "date": "2025-11-27T12:42:16Z",
    "ocid": "ocds-h6vhtk-05ea1a",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-CHC-803428",
            "name": "Board of Trustees of the Royal Botanic Gardens Kew",
            "identifier": {
                "scheme": "GB-CHC",
                "id": "803428"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PGTT-3583-QXLN"
                }
            ],
            "address": {
                "streetAddress": "THE HERBARIUM",
                "locality": "KEW GREEN",
                "postalCode": "TW9 3AE",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI75"
            },
            "contactPoint": {
                "email": "procurement@kew.org"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthorityCentralGovernment",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-167707",
            "name": "Legacy Futures",
            "address": {
                "streetAddress": "The Gridiron Building Pancras Square",
                "locality": "London",
                "postalCode": "N1C 4AG",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI31"
            },
            "contactPoint": {
                "email": "hello@legacyfutures.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-CHC-803428",
        "name": "Board of Trustees of the Royal Botanic Gardens Kew"
    },
    "tender": {
        "id": "RBGKEW1483",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "RBGKEW1483 Legacy Proposition Development",
        "description": "We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: * Strategy development and audience insight * Proposition development * Key messages * Case studies Creative development, media buying and activation are not part of this brief.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-FTS-167707",
                    "name": "Legacy Futures"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79413000",
                            "description": "Marketing management consultancy services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKC",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKE",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKF",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKH",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKJ",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "status": "active",
            "period": {
                "startDate": "2025-11-03T00:00:00Z",
                "endDate": "2026-10-31T23:59:59Z",
                "maxExtentDate": "2027-10-30T23:59:59+01:00"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "1 Year."
            },
            "value": {
                "amountGross": 43200,
                "amount": 36000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2025-11-03T00:00:00Z",
            "documents": [
                {
                    "id": "077658-2025",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/077658-2025",
                    "datePublished": "2025-11-27T12:42:16Z",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}