Award

Change the Script 3

SOCIAL WORK ENGLAND

This public procurement record has 1 release in its history.

Award

03 Dec 2025 at 08:05

UK5 - Transparency Notice
Summary of the contracting process

The procurement process led by Social Work England involves their campaign titled "Change the Script 3," aimed at tackling public perceptions of social work. As a public authority under central government, Social Work England seeks to highlight the integral role of social workers, particularly in non-traditional settings such as hospitals. This contract falls under the advertising and marketing services category and employs a direct procurement method below the threshold, without competition. The contract began on 3rd December 2025 and is set to conclude on 30th June 2026. While the procurement is in the award stage, the supplier, Kindred Agency Limited, is poised to fulfil the contract valued at £72,454 GBP excluding VAT.

This tender presents business growth opportunities for agencies specialising in advertising and marketing services, especially those adept at managing campaigns that influence public perception. Companies similar to Kindred Agency Limited, which operates as a small to medium enterprise (SME), may find considerable opportunities in contracts with Social Work England. Businesses with capacity to deliver high-impact, research-driven campaigns and those able to operate across varied UK regions will be well-suited to deliver this contract's objectives, contributing to the enhancement of the public's understanding and appreciation of social work. As such, the campaign could also indirectly support increased professional retention and influence career consideration within the sector.

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Notice Information

Notice Title

Change the Script 3

Notice Description

Building on phases 1 and 2 of the Change the Script campaign, which reached 52 million people, this third phase tackles low public respect and misconceptions about social work's professional status. Market research after phase 2 showed significant positive shifts in perceptions, including a 279% increase in people recognising that social workers empower others. This phase will spotlight social workers in settings not typically associated with the profession, such as hospitals, demonstrating social work's vital role across society. The campaign objective is to increase public understanding, recognition and trust of social work as a regulated profession, aligning with Social Work England's strategic aims to maintain public confidence. While not directly a recruitment or retention campaign, by shifting perceptions the initiative creates a more positive environment that may influence career consideration and professional retention. Using GCS evaluation methodology and the bi-annual social work survey, the campaign will measure shifts in public understanding and professional sentiment.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ed86
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/079151-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£72,454 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
3 Dec 20252 months ago
Contract Period
3 Dec 2025 - 30 Jun 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOCIAL WORK ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHEFFIELD
Postcode
S3 8JY
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
Not specified
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

KINDRED AGENCY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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