Planning

TfW Strategic Brand Guardianship

TRANSPORT FOR WALES

This public procurement record has 3 releases in its history.

PlanningUpdate

08 Jan 2026 at 16:52

UK2 - Preliminary Market Engagement Notice
Planning

05 Jan 2026 at 11:38

UK2 - Preliminary Market Engagement Notice
Planning

05 Dec 2025 at 14:10

UK1 - Pipeline Notice
Summary of the contracting process

The public procurement process is being managed by Transport for Wales, focusing on the strategic brand guardianship under the industry category of advertising and marketing services. Located in Pontypridd, United Kingdom, this procurement is currently at the planning stage. The preliminary market engagement notice for this tender was last updated on the 8th of January 2026. Interested suppliers are encouraged to participate by completing a feedback questionnaire by the 12th of January 2026. The procurement process adheres to Welsh devolved regulations and is scheduled to commence on the 1st of June 2026, continuing until the 31st of October 2030.

This tender provides ample opportunities for business growth, particularly for agencies with expertise in strategic brand direction, customer experience, governance, creative development, and design consultancy. The procurement involves services with a significant financial volume amounting to £7,200,000, targeting small and medium-sized enterprises (SMEs) that can offer innovative marketing management and graphic design services. Businesses well-suited to compete are those able to deliver distinctive and bilingual brand strategies, aiding in building and evolving Transport for Wales's brand at a pivotal point in its development.

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Notice Information

Notice Title

TfW Strategic Brand Guardianship

Notice Description

TfW requires a strategic Brand Guardianship agency to provide insight and expertise that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. Core services may include, but are not limited to: * Strategic brand direction, evolution and innovation * Branded customer experience * Brand guardianship and governance * Creative development and brand activation * Strategic expertise and insight

Planning Information

Transport for Wales are using this Preliminary Market Engagement Notice to identify supplier interest in the upcoming requirement for the Strategic Brand Guardianship. TfW may in future decide to hold an online market engagement session via Microsoft Teams. If this is the case, then suppliers that complete the feedback questionnaire attached, will be contacted and invited. Please complete this Microsoft Form Feedback Questionnaire by 5pm, Monday 12th January 2026. https://forms.office.com/Pages/ResponsePage.aspx?id=JNDchxkwJkiZVrp2sqBP9GQHxZZpmRBEpZb6y9KNSQVUMDZDODNEWDBERDJHV0w4U1A0UUFLS0NZSi4u (if the link doesn't allow you to click it, please copy and paste it into your internet browser).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05efd6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001625-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

79415200 - Design consultancy services

79822500 - Graphic design services

Notice Value(s)

Tender Value
£6,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jan 20261 months ago
Submission Deadline
Not specified
Future Notice Date
1 Jan 2026Expired
Award Date
Not specified
Contract Period
31 May 2026 - 31 Oct 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR WALES
Contact Name
Curtis Jordan
Contact Email
supplychain@tfw.wales
Contact Phone
Not specified

Buyer Location

Locality
PONTYPRIDD
Postcode
CF37 4TH
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
TLL Wales
Local Authority
Rhondda Cynon Taf
Electoral Ward
Pontypridd Town
Westminster Constituency
Pontypridd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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