Planning

Brand Guardianship

TRANSPORT FOR WALES

This public procurement record has 1 release in its history.

Planning

05 Dec 2025 at 14:10

UK1 - Pipeline Notice
Summary of the contracting process

Transport for Wales has initiated a procurement process for "Brand Guardianship," which falls under the services category, specifically marketing services with a CPV code of 79342000. The procurement process, currently in the planning stage, aims to support brand management within the UK, with an estimated contract value of £9,000,000 excluding VAT. The planned contract period runs from 1st June 2026 to 31st October 2030. The initial procurement notice was published on 5th December 2025, and further communication regarding the tender process is expected by 1st January 2026.

This tender represents a significant opportunity for businesses in the marketing sector, especially those with brand management capabilities. The procurement process is particularly well-suited for SMEs, offering a considerable contract value for a four-year term, providing stability and growth opportunities in a sub-central governmental context. Businesses with experience in providing marketing services and those familiar with Welsh devolved regulations would find this an advantageous opportunity to expand their influence and service portfolio within the public sector. Engaging with Transport for Wales could pave the way for further opportunities in the public transport sector.

How relevant is this notice?

Notice Information

Notice Title

Brand Guardianship

Notice Description

For the provision to TfW of Brand Guardianship

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05efd6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080210-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£9,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Dec 20252 days ago
Submission Deadline
Not specified
Future Notice Date
1 Jan 20264 weeks to go
Award Date
Not specified
Contract Period
31 May 2026 - 31 Oct 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR WALES
Contact Name
Not specified
Contact Email
supplychain@tfw.wales
Contact Phone
Not specified

Buyer Location

Locality
PONTYPRIDD
Postcode
CF37 4TH
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
Not specified
Local Authority
Rhondda Cynon Taf
Electoral Ward
Pontypridd Town
Westminster Constituency
Pontypridd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05efd6-2025-12-05T14:10:07Z",
    "date": "2025-12-05T14:10:07Z",
    "ocid": "ocds-h6vhtk-05efd6",
    "initiationType": "tender",
    "planning": {
        "documents": [
            {
                "id": "080210-2025",
                "documentType": "plannedProcurementNotice",
                "noticeType": "UK1",
                "description": "Pipeline notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/080210-2025",
                "datePublished": "2025-12-05T14:10:07Z",
                "format": "text/html"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-COH-09476013",
            "name": "Transport for Wales",
            "identifier": {
                "scheme": "GB-COH",
                "id": "09476013"
            },
            "address": {
                "streetAddress": "3 Llys Cadwyn",
                "locality": "Pontypridd",
                "postalCode": "CF37 4TH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL15"
            },
            "contactPoint": {
                "email": "supplychain@tfw.wales"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://tfw.wales",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "id": "GB-WLS",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-09476013",
        "name": "Transport for Wales"
    },
    "tender": {
        "id": "ocds-h6vhtk-05efd6",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Brand Guardianship",
        "description": "For the provision to TfW of Brand Guardianship",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 10800000,
            "amount": 9000000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-06-01T00:00:00+01:00",
                    "endDate": "2030-10-31T23:59:59+00:00"
                },
                "status": "planned"
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-01-01T23:59:59+00:00"
        },
        "status": "planned"
    },
    "language": "en"
}