Notice Information
Notice Title
Creative Agency Services
Notice Description
GWR will be tendering for a new contract for creative services for brand leisure and product marketing activity. This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network.
Lot Information
Lot 1
Renewal: An initial 3 year contract followed by 2 x 12 months optional extensions. Contract term 5 years if fully extended. Estimated contract value is based on full 5-year term.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-05f017
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/045472-2026
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- UK6 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Competitive flexible procedure
- Tender Suitability
- SME
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £8,000,000 £1M-£10M
- Lots Value
- £8,000,000 £1M-£10M
- Awards Value
- £4,015,523 £1M-£10M
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 18 May 20261 months ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 14 May 20261 months ago
- Contract Period
- 30 Jun 2026 - 30 Jun 2029 3-4 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Pending
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- FIRST GREATER WESTERN LIMITED
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- WILTSHIRE
- Postcode
- SN1 1HL
- Post Town
- Swindon
- Country
- England
-
- Major Region (ITL 1)
- TLK South West (England)
- Basic Region (ITL 2)
- TLK7 Gloucestershire and Wiltshire
- Small Region (ITL 3)
- TLK71 Swindon
- Delivery Location
- TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
-
- Local Authority
- Swindon
- Electoral Ward
- Central
- Westminster Constituency
- Swindon South
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/045472-2026
18th May 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/080311-2025
5th December 2025 - Tender notice on Find a Tender
Open Contracting Data Standard (OCDS)
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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