Award

HNY CfE - Brand Development, Market Segmentation, PR and Social Media Support

NHS HUMBER AND NORTH YORKSHIRE INTEGRATED CARE BOARD

This public procurement record has 1 release in its history.

Award

10 Dec 2025 at 11:02

UK7 - Contract Details Notice
Summary of the contracting process

The NHS Humber and North Yorkshire Integrated Care Board has managed a procurement process to secure services for brand development, market segmentation, and public relations, as identified by the tender titled "HNY CfE - Brand Development, Market Segmentation, PR and Social Media Support." The procurement was carried out under a limited competition method, specifically designed for service provisions below the threshold limit. The process has reached the award stage, with Gardiner Richardson Limited selected as the supplier. The contract spans from 5th December 2025 to 31st January 2027, with potential for extension. Key tasks include updating the Centre for Excellence branding and identity, spearheading customer segmentation for alcohol and obesity services, and managing social media and public relations efforts within the East Riding of Yorkshire and beyond. This project reflects a focused initiative targeting the healthcare sector, designed to enhance public engagement and brand recognition.

This procurement presents substantial growth opportunities for agencies specialising in marketing consultancy services and public relations. Particularly, firms possessing expertise in brand strategy, customer segmentation, and comprehensive PR solutions should find this tender highly relevant. Small and medium enterprises (SMEs) like Gardiner Richardson Limited, who have demonstrated adeptness in handling such comprehensive service deliveries, could capitalise on these developments. Given the framework's focus on health and wellness, agencies well-versed in these sectors can leverage their specialised skills to meet the outlined expectations, contributing to broader governmental public health objectives and enhancing their market presence.

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Notice Information

Notice Title

HNY CfE - Brand Development, Market Segmentation, PR and Social Media Support

Notice Description

NHS Humber and North Yorkshire Integrated Care Board (HNYICB), on behalf of the Humber and North Yorkshire Centre for Excellence (HNY CfE), are seeking support from a specialist public relations and marketing agency with the skills, knowledge and experience to support with brand creation and development, strategy creation and public relations. The Supplier will be required to: * Review and update the Centre for Excellence branding and identity, incorporating alcohol and obesity; * Customer Market Segmentation for Alcohol and Obesity; * Provide PR Support; * Provide Social media account management; and * Plan and Deliver Launch Events.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05f28b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/081370-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£137,000 £100K-£500K

Notice Dates

Publication Date
10 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
5 Dec 20252 months ago
Contract Period
5 Dec 2025 - 31 Jan 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS HUMBER AND NORTH YORKSHIRE INTEGRATED CARE BOARD
Contact Name
Not specified
Contact Email
hnyicb.procurement@nhs.net
Contact Phone
Not specified

Buyer Location

Locality
EAST RIDING OF YORKSHIRE
Postcode
HU10 6DT
Post Town
Hull
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE1 East Yorkshire and Northern Lincolnshire
Small Region (ITL 3)
TLE12 East Riding of Yorkshire
Delivery Location
Not specified
Local Authority
East Riding of Yorkshire
Electoral Ward
Willerby and Kirk Ella
Westminster Constituency
Kingston upon Hull West and Haltemprice

Supplier Information

Number of Suppliers
1
Supplier Name

GARDINER RICHARDSON

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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