Award

Generation Study NHS Site TV Campaign

GENOMICS ENGLAND LIMITED

This public procurement record has 1 release in its history.

Award

17 Dec 2025 at 16:14

UK7 - Contract Details Notice
Summary of the contracting process

The Generation Study NHS Site TV Campaign, managed by Genomics England Limited, is a completed procurement process for a 12-month national advertising campaign in NHS maternity hospital waiting rooms. This initiative aims to promote participation in the Generation Study. The buying organisation, a central government public authority, is located at Level 21 One Canada Square, London, United Kingdom. The procurement method employed was direct and below threshold, meaning there was no competitive tender process. Key dates include the contract period starting on 6th January 2026 and concluding on 5th January 2027. The award has been made for advertising services, specifically involving the display of promotional videos across multiple regions within the UK, with Now Media Group Limited as the supplier.

This tender provides significant opportunities for businesses in the advertising services sector, particularly those capable of delivering large-scale national campaigns. The project involves regular screenings of campaign content in NHS locations, making it an ideal contract for firms specialising in media delivery, particularly those with experience in healthcare or public awareness campaigns. Large businesses with the capability to manage nationwide logistical requirements and those adept at engaging public audiences through innovative advertising strategies would be well-suited to compete for such contracts. As the procurement process was direct and below threshold, this highlights an opportunity for suppliers to engage with public authorities without a competitive bidding process.

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Notice Information

Notice Title

Generation Study NHS Site TV Campaign

Notice Description

Provision of a 12-month national advertising campaign in NHS maternity hospital waiting rooms to promote participation in the Generation Study. The campaign consists of four plays of a two-minute Generation Study participant video per two-hour loop, with captions, displayed on NowBabyTV screens.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05f846
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/084024-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£26,000 Under £100K

Notice Dates

Publication Date
17 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
11 Dec 200025 years ago
Contract Period
6 Jan 2026 - 5 Jan 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
GENOMICS ENGLAND LIMITED
Contact Name
Not specified
Contact Email
procurement@genomicsengland.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E14 5AB
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

NOW MEDIA GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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