Award

RBGKEW1117 Media Buying Agency Framework Wakehurst

BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW

This public procurement record has 1 release in its history.

Award

18 Dec 2025 at 17:23

UK7 - Contract Details Notice
Summary of the contracting process

The Board of Trustees of the Royal Botanic Gardens Kew, located at Kew Green, United Kingdom, has completed the procurement process titled "RBGKEW1117 Media Buying Agency Framework Wakehurst." This contract pertains to the multimedia software development services category and spans various regions across the UK, including UKC, UKD, and UKI among others. The procurement stage is marked as complete, with the award dated 18th December 2025 and the contract period running from 1st February 2026 to 31st January 2027. The procurement was conducted through a direct method, categorised as below threshold without competition, concluding with the award of the contract to Ground Up Media LTD for a gross amount of £120,000.

This tender presents significant growth opportunities for businesses in the media buying and multimedia development sectors. Organisations experienced in delivering comprehensive media analytics, out-of-home advertising, audio, and programmatic digital services would find this tender particularly beneficial. Moreover, SMEs like Ground Up Media LTD, which was successful in securing this contract, demonstrate how businesses with a strong performance history in similar domains can leverage such public procurement openings to expand their market presence and operational scope across multiple UK regions.

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Notice Information

Notice Title

RBGKEW1117 Media Buying Agency Framework Wakehurst

Notice Description

Use of GUM for booking media including out of home ads, audio, and programmatic digital, alongside providing guidance on locations to book and performance analysis.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05f9b5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/084632-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72212520 - Multimedia software development services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£100,000 £100K-£500K

Notice Dates

Publication Date
18 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Dec 20252 months ago
Contract Period
1 Feb 2026 - 31 Jan 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW
Contact Name
Not specified
Contact Email
procurement@kew.org
Contact Phone
Not specified

Buyer Location

Locality
KEW GREEN
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

GROUND UP MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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