Award

CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING

GLOUCESTER CITY COUNCIL

This public procurement record has 3 releases in its history.

Award

17 Apr 2026 at 09:24

Award

16 Mar 2026 at 11:12

Tender

22 Dec 2025 at 14:35

Summary of the contracting process

Gloucester City Council has awarded a concession contract for the provision of roadside advertising space, including roundabouts, across multiple regions in the United Kingdom. This agreement forms part of the Council's efforts to support local business promotion and generate a fixed annual revenue stream, contributing to maintenance activities within the area. The procurement, which follows an open competition methodology, concluded with MARKETING FORCE LIMITED being selected as the successful supplier. This contract, signed on 14 April 2026, will run until the end of March 2033, and involves advertising and marketing services under CPV code 79340000.

For businesses in the advertising and marketing industry, particularly those experienced in managing public advertising spaces, this concession offers substantial growth opportunities. MARKETING FORCE LIMITED, identified as an SME, exemplifies the type of organisation well-suited to such ventures, capable of leveraging existing advertising relationships and developing new ones. Companies that excel in securing statutory consents, as required for the signage, and generating revenue from advertising, can find lucrative prospects in this contract. This initiative by Gloucester City Council facilitates business expansion while enabling the local authority to bolster its marketing activities effectively.

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How relevant is this notice?

Notice Title

CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING

Notice Description

The Authority is offering an advertising space concession opportunity to the market (to primarily include roadside and roundabout advertising space). The successful Supplier will manage, operate and generate revenue from the advertising space in return for a payment to the Authority. There exists the opportunity for the successful Supplier to build on the relationships that existed previously with current advertisers and to build new relationships. To the Authority's knowledge all signs have the benefit of all necessary statutory consents, although the successful Supplier will need to check with the Planning service and other relevant authorities prior to commencement, and if necessary, secure necessary consents before proceeding. The Authority's purpose in offering this concessions agreement is to increase the opportunities available to local businesses to promote themselves. The Authority also aims to secure a fixed annual income stream (in return for granting the concession), to support its business promotion and marketing activities and to contribute towards the maintenance of the roundabouts and verges. The contract will be a concessions contract because the Authority will not be paying the successful Supplier to provide the service. The Authority will receive a payment from any advertisement income.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05fbae
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/035023-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
£200,000 £100K-£500K
Awards Value
£364,583 £100K-£500K
Contracts Value
£364,583 £100K-£500K

Notice Dates

Publication Date
17 Apr 20261 weeks ago
Submission Deadline
3 Feb 2026Expired
Future Notice Date
Not specified
Award Date
16 Mar 20261 months ago
Contract Period
13 Apr 2026 - 31 Mar 2033 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
GLOUCESTER CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLOUCESTER
Postcode
GL1 2FB
Post Town
Gloucester
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK73 Gloucestershire CC
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)

Local Authority
Gloucester
Electoral Ward
Westgate
Westminster Constituency
Gloucester

Supplier Information

Number of Suppliers
1
Supplier Name

MARKETING FORCE

Open Contracting Data Standard (OCDS)

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