Brand Identity Development for the New Passenger Watchdog

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                            "description": "Supplier Requirements Suppliers must demonstrate: * Relevant experience - proven track record in brand identity development for public sector organisations, watchdogs, regulators, or similar bodies * Creative capability - portfolio showing high-quality brand identity work with clear strategic rationale * Research skills - ability to gather and analyse audience insights efficiently * Understanding of the public sector context - familiarity with public sector values, constraints, and the need for value for money * Resource and capacity - ability to deliver all requirements within the specified timescale and budget * Team credentials - details of the team members who would work on this project and their relevant expertise Suppliers should also provide: * Company details and relevant certifications * Case studies of similar projects (minimum of 2) * CVs of key team members * Detailed methodology and approach * Project timeline * Itemised cost breakdown * References from at least 2 recent clients"
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