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Brand Identity Development for the New Passenger Watchdog

Transport Focus

This public procurement record has 3 releases in its history.

Award

24 Feb 2026 at 14:15

UK7 - Contract Details Notice
TenderUpdate

24 Dec 2025 at 11:48

UK4 - Tender Notice
Tender

23 Dec 2025 at 16:39

UK4 - Tender Notice
Summary of the contracting process

The procurement process for "Brand Identity Development for the New Passenger Watchdog" is spearheaded by Transport Focus, a central government authority based in London, United Kingdom. The tender falls under the services industry category, specifically marketing and specialty design services. The final award stage was completed on 24 February 2026, following an open competition procurement method. Key deadlines included the submission of tenders by 16 January 2026, and the tendering process is governed by the legal basis of the UKPGA 2023/54. The contract, valued at £13,190.75, was awarded to SOMETHING INC LIMITED, emphasising the provision of value for money by exploring brand identity options that align with Transport Focus's core values and stakeholder needs.

This tender presents significant opportunities for businesses in the branding and marketing industry to demonstrate their expertise in developing strategic brand identities. It is specifically suitable for SMEs, VCSEs, and firms with proven experience in public sector branding, creative capability, and audience research skills. Businesses can leverage this tender to establish strong partnerships with governmental bodies and enhance their portfolios with a high-profile project that requires creativity, strategic insight, and an understanding of public sector constraints. The project demands a team with relevant expertise in brand identity work, offering not just financial growth but also reputational expansion within the sector.

How relevant is this notice?

Notice Information

Notice Title

Brand Identity Development for the New Passenger Watchdog

Notice Description

Transport Focus is the independent passenger watchdog representing the interests of transport users. As part of our evolution, we are developing a new passenger watchdog that will continue to champion the needs of passengers across the transport network. To support this transition, we require a branding agency to help us explore and define what the new passenger watchdog should look and feel like. This work will inform recommendations to government, who will make the final decision on the future passenger watchdog's identity. The successful agency will work closely with Transport Focus to develop a suite of brand identity options that reflect our core values and resonate with our key audiences, whilst ensuring value for money in the use of public funds.

Lot Information

Lot 1

Renewal: Extensions may be used based on agreed timeline for work following appointment.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05fcea
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/016499-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

79930000 - Specialty design services

79990000 - Miscellaneous business-related services

Notice Value(s)

Tender Value
£15,000 Under £100K
Lots Value
£15,000 Under £100K
Awards Value
Not specified
Contracts Value
£13,190 Under £100K

Notice Dates

Publication Date
24 Feb 20266 months ago
Submission Deadline
16 Jan 2026Expired
Future Notice Date
Not specified
Award Date
18 Feb 20266 months ago
Contract Period
18 Feb 2026 - 17 Apr 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Transport Focus
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4QZ
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

SOMETHING INC LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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