TEN-2526-031(PA2023) Brand Fundamentals

{
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    "id": "ocds-h6vhtk-05fec2-2026-01-02T13:34:10Z",
    "date": "2026-01-02T13:34:10Z",
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                "locality": "London",
                "postalCode": "E14 4PU",
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                "countryName": "United Kingdom",
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            "contactPoint": {
                "email": "procurement@nestcorporation.org.uk"
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            "id": "2023/54",
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            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "TEN-2526-031(PA2023) Brand Fundamentals",
        "description": "We're looking for a partner to review and evolve our brand fundamentals to support a cohesive and effective brand expression internally and externally to all audiences. Our external audiences include members - people who are saving with Nest through work; employers, who select to use Nest on behalf of their staff and Third-Party Administrators (TPAs) like accountants and bookkeepers who support employers in setting up and / or running their workplace pensions. Our objective from this work is to come away with a new design language that's made up of a suite of brand assets and guidance that demonstrates how we show up for our audiences in a warm, human and relatable way. As well as our visual assets, we would also like our partner to provide guidance on brand architecture and naming conventions.",
        "status": "active",
        "items": [
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                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
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        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "*Stage 1 assessment of tenders in accordance with the criteria in evaluation table. * After this stage Nest will notify up to 5 suppliers who will progress to Stage 2. * Stage 2 will be based on a scenario provided by Nest. Bidders will be required to present their proposed solution at a meeting with the Nest team which will be scored in accordance with the evaluation criteria. The Stage 2 scenario and corresponding evaluation criteria will be shared as part of the Stage 1 tender outcome correspondence."
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                        {
                            "type": "quality",
                            "name": "Experience",
                            "description": "three case studies (preferably in PowerPoint and no more than 4 slides each) that demonstrate your experience of developing a cohesive and effective brand expression that covers both internal and external audiences",
                            "numbers": [
                                {
                                    "number": 40,
                                    "weight": "percentageExact"
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                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Approach",
                            "description": "Please outline your approach to delivering the requirements. This should include a clear description of your methodology. We're really keen to understand how you would engage the core brand team working on this brief as well as the wider organisation as the outcome of this work will impact most of the business",
                            "numbers": [
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                        },
                        {
                            "type": "quality",
                            "name": "Team",
                            "description": "Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements as they arise. as well as key people who would work on the core brand expression requirement.",
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                            "type": "quality",
                            "name": "Social Value",
                            "description": "Please detail your understanding of social value and indicate whether you have a social value policy or programme in place. Please also give details of schemes currently in place within your organisation that positively impact the social, economic and environmental well-being of the areas in which you operate.",
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                        {
                            "type": "cost",
                            "name": "cost",
                            "description": "proposed Fees",
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                                    "number": 10,
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                },
                "suitability": {
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                "contractPeriod": {
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                    "maxExtentDate": "2030-03-29T23:59:59+00:00"
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                "hasRenewal": true,
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                    "description": "a one year extensiion at the discretion of Nest"
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