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Brand Fundamentals

1

This public procurement record has 3 releases in its history.

Award

22 May 2026 at 11:43

UK7 - Contract Details Notice
Award

01 Apr 2026 at 11:52

UK6 - Contract Award Notice
Tender

02 Jan 2026 at 13:34

UK4 - Tender Notice
Summary of the contracting process

The recent public procurement process conducted by Nest Corporation, a sub-central government public authority located in London, United Kingdom, has concluded with the award of a contract for the project titled "Brand Fundamentals." This contract aimed to find a partner to review and evolve Nest's brand fundamentals for a cohesive brand expression. The procurement fell under the industry category of advertising consultancy services with the procurement stage now complete. The competitive flexible procedure was employed in this process, which was initiated in January 2026 and concluded with the signing of the contract on 20th May 2026. The contract period extends until 19th May 2029, with the possibility of an extension up to 2030.

This tender presents significant opportunities for businesses specialising in brand consultation and advertising services. Small and medium-sized enterprises (SMEs), in particular, could benefit from engaging in such contracts, especially those with experience in developing brand expressions for both internal and external audiences. The contract, awarded to The Clearing Consultancy Ltd, highlights the importance of expertise in brand architecture and design language, offering potential growth through high-value public sector engagements. The open and competitive process ensures that businesses with innovative solutions and robust social value policies have the opportunity to contribute to and benefit from Nest's strategic branding objectives.

How relevant is this notice?

Notice Information

Notice Title

Brand Fundamentals

Notice Description

We're looking for a partner to review and evolve our brand fundamentals to support a cohesive and effective brand expression internally and externally to all audiences. Our external audiences include members - people who are saving with Nest through work; employers, who select to use Nest on behalf of their staff and Third-Party Administrators (TPAs) like accountants and bookkeepers who support employers in setting up and / or running their workplace pensions. Our objective from this work is to come away with a new design language that's made up of a suite of brand assets and guidance that demonstrates how we show up for our audiences in a warm, human and relatable way. As well as our visual assets, we would also like our partner to provide guidance on brand architecture and naming conventions.

Lot Information

Lot 1

Renewal: a one year extensiion at the discretion of Nest

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05fec2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/047711-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

Notice Value(s)

Tender Value
£550,000 £500K-£1M
Lots Value
£550,000 £500K-£1M
Awards Value
£550,000 £500K-£1M
Contracts Value
£550,000 £500K-£1M

Notice Dates

Publication Date
22 May 20263 months ago
Submission Deadline
2 Feb 2026Expired
Future Notice Date
Not specified
Award Date
19 Mar 20265 months ago
Contract Period
20 May 2026 - 19 May 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
1
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
TLI London
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

The Clearing Consultancy Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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