Award

TfGM 2 Wheels GM Contract

TRANSPORT FOR GREATER MANCHESTER

This public procurement record has 1 release in its history.

Award

06 Jan 2026 at 10:54

Summary of the contracting process

Transport for Greater Manchester (TfGM) has concluded the awarding phase of a procurement process titled "TfGM 2 Wheels GM Contract," aimed at providing motorbike safety training across Greater Manchester. The procurement falls within the services industry, specifically focusing on advertising and safety training services. This tender, awarded to Dynamic Initiatives Ltd, a supplier based in Edinburgh, will span a 2+1-year contract term starting from 31st January 2026 and running until 30th January 2028, with a potential extension to 2029 if required. The direct award was justified due to Dynamic Initiatives' ownership of the 2 Wheels GM brand, which is integral to the contract's fulfilment. This decision aligns with the guidelines under the Procurement Act, ensuring continuity of services due to the unique nature of the intellectual property involved.

This contract presents significant opportunities for businesses skilled in safety training, branding, and advertising services, catering particularly to those within the automotive and motorcycle sectors. Enterprises with expertise in creating and maintaining well-recognised brands could find significant room for growth through this arrangement. Additionally, businesses capable of innovating within the niche of workplace motorbike safety have the potential to leverage this opportunity to establish a strong foothold in Greater Manchester's safety training market. This setting provides a platform to enhance brand visibility and expand service offerings, potentially driving business growth and fostering strategic partnerships in a targeted community-based initiative.

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Notice Title

TfGM 2 Wheels GM Contract

Notice Description

TfGM require a new contract with Dynamic Advertising (Dynamic) for access to the 2 Wheels Greater Manchester (2WGM) brand and to provide motorbike safety training in workplaces across GM. The current contract with Dynamic ends in January and given the branding copyright and lack of alternative provider (that can provide this training in the workplace), the intention is to continue with this service going forward. The new contract will be a 2+1-year term contract.

Procurement Information

The intention is to direct award this contract to Dynamic using Schedule 5 part 5 of the Procurement Act. As this supplier provides a copyrighted product and there are no suitable alternatives in the market (given how this product is specifically designed for motorcycle users in the workplace, an area that isn't covered by anyone else). Dynamic has developed a website and brand (2 Wheels GM) over the years of working with TfGM and they own the rights on that name. The 2 Wheels GM brand has become known across GM by the motorcycle community (something which TfGM has struggled in the past to access) and has helped promote motorcycle safety. A number of local businesses and employers have signed up to the 2 Wheels GM website over the years, where they share this information with their employees, to push the message further out there. To start with a new supplier of this service now, would mean losing access to this brand and a loss of all of the work that has been put in previously to get the brand recognised and accepted. *Please note that this contract is not a contract with 'Extreme and Unavoidable urgency' as has been ticked.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ffdc
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/000569-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

80 - Education and training services


CPV Codes

79341000 - Advertising services

80550000 - Safety training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£287,985 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Jan 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Jan 20261 months ago
Contract Period
31 Jan 2026 - 30 Jan 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR GREATER MANCHESTER
Contact Name
Not specified
Contact Email
procurement@tfgm.com
Contact Phone
Not specified

Buyer Location

Locality
MANCHESTER
Postcode
M1 3BG
Post Town
Manchester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
Not specified

Local Authority
Manchester
Electoral Ward
Piccadilly
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
1
Supplier Name

DYNAMIC INITIATIVES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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