Award

Measuring Prominence on Connected TVs

OFCOM

This public procurement record has 1 release in its history.

Award

08 Jan 2026 at 09:10

UK7 - Contract Details Notice
Summary of the contracting process

The public procurement process initiated by Ofcom, the UK's communications regulator, is titled "Measuring Prominence on Connected TVs". It fell under the category of data services within the services sector, involving the monitoring and analysis of content accessibility on connected TV platforms. With a focus on support for Part 2 of the Media Act, the project emphasized ensuring the prominence and availability of content from Public Service Broadcasters. This contract was awarded to Loopr Ltd, an SME, following a limited procurement method below the threshold, indicating a controlled competitive process. The procurement process, located in London, was completed by 2026-01-08, with the contract starting on 2025-09-17 and running until 2027-10-29.

This tender presents substantial business growth opportunities for SMEs involved in data services, particularly those specialising in digital media analytics and TV platform management. Companies equipped to provide insights into user interface design and prominence evaluation on connected TV platforms would find this contract advantageous. As a supplier, there is potential for ongoing work with public authorities like Ofcom, given the strategic alignment with national media policies. These opportunities are especially pertinent for businesses looking to expand their portfolio in the media and telecommunications sectors by aligning with regulatory initiatives.

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Notice Information

Notice Title

Measuring Prominence on Connected TVs

Notice Description

Ofcom require data to support our work implementing Part 2 of the Media Act which introduces new rules to ensure content provided by the Public Service Broadcasters (the BBC, ITV, Channel 4, Channel 5, S4C in Wales and STV in Scotland) is available, prominent, and easily accessible on a range of connected TV platforms that are accessed via smart TVs, smart sticks and set top boxes. The data will provide us with insights into prominence across relevant platforms, including the share of user interfaces occupied by PSBs and estimates of the monetary value of prominence slots. There are likely to be low/mid-teens number of platforms in scope of the new prominence obligations.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-060171
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001270-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72300000 - Data services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£204,000 £100K-£500K

Notice Dates

Publication Date
8 Jan 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
11 Sep 20255 months ago
Contract Period
16 Sep 2025 - 29 Oct 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Not specified
Contact Email
procurementnotice@ofcom.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

LOOPR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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